Hbr Ideacast

John Macomber, senior lecturer at Harvard Business School and a veteran of the real estate industry, was studying ways to make workplaces safer for employees long before the Covid-19 crisis hit. Now that issues like air and water quality are top of mind, he is encouraging organizations to think more holistically about the buildings in which they operate, balancing cost efficiency and even eco-friendliness with investments in improvements that boost health. Studies show this will not only stop workers from getting sick; it will also enhance productivity, which ultimately helps the bottom line. Macomber is the author of the book “Healthy Buildings: How Indoor Spaces Drive Performance and Productivity”.

Roger Martin, professor emeritus at the University of Toronto's Rotman School of Management, says that for decades the U.S. corporate system has been obsessed with eliminating inefficiencies. There's a point, his research shows, when these efficiency gains come with even greater social and economic costs. And he believes that the Covid-19 pandemic is increasingly exposing those weaknesses. He argues that leaders and CEOs should reassess and, in some ways, reverse course in their perpetual drive for efficiency. Martin is the author of the new book "When More Is Not Better: Overcoming America's Obsession with Economic Efficiency."

Bruce Tulgan, founder of the management training firm RainmakerThinking, says that the key to career success isn't only embracing opportunities; it's also declining projects, tasks, and requests for help so you create time for the most value-added work. He explains how to evaluate each ask, determine which you should prioritize, and deliver either a strategic "yes" or a well-thought-through no. Tulgan is the author of the HBR article "Learn When to Say No."

Katina Sawyer, assistant professor at the George Washington University, says transgender workers continue to be overlooked even as organizational diversity initiatives become more widespread. Her research shows that many trans employees experience ongoing discrimination, from microaggression to job loss. Sawyer shares effective formal policies and details the informal ways managers can make their workplaces — physical and virtual — truly welcoming for trans people. Sawyer is the author, along with Christian Thoroughgood and Jennica Webster, of the HBR article "Creating a Trans-Inclusive Workplace."

Willy Shih, professor at Harvard Business School, says that the complex, global, and just-in-time manufacturing processes we've developed in recent decades are highly susceptible to breakdowns, especially during a global pandemic. He explains why the shortages we’ve seen in 2020 - in goods from toilet paper to appliances - are indicative of a bigger problem and talks through ways can businesses protect themselves and consumers in the future. Shih is the author of the HBR article "Global Supply Chains in a Post-Pandemic World."

Shannon Huffman Polson, a consultant and former military pilot, experienced early on how to build grit. At 19, she was the youngest woman to summit Denali, North America’s highest peak. Then she overcame many obstacles to fly U.S. Army attack helicopters. Today Polson coaches people on developing grit in their careers and workplaces. Building it like a muscle, the process begins with recognizing your story and understanding your core purpose. And she explains how it’s still possible to strengthen even during a pandemic when you’re extremely stressed and strained. Polson is the author of the new book "The Grit Factor: Courage, Resilience, and Leadership in the Most Male-Dominated Organization in the World."

Shasta Nelson, relationship expert and author, says that work friendships are critical to individual and organizational success but acknowledges that it's not always easy to build these personal -- but still professional - connections, especially when work is virtual. She explains why consistency, vulnerability, and positivity are fundamental to friendship and offers specific suggestions for how to build those things with colleagues. Nelson is the author of the book "The Business of Friendship: Making the Most of Our Relationships Where We Spend Most of Our Time."

Gary Hamel and Michele Zanini, cofounders of the consultancy Management Lab, say that even though we all lament how rigid, parochial, and time sucking bureaucracies can be, they still seem inescapable. The managers who’ve excelled in them often don’t know how to dismantle them — or else they don’t want to. But Zanini and Hamel have studied and collaborated with innovative organizations, and they outline bottom-up ways to empower workers and hack management. Hamel and Zanini wrote the new book “Humanocracy: Creating Organizations as Amazing as the People Inside them.”

Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give or how many emotional appeals you make. Studying both psychology and business, he’s found better tactics for bringing people over to your side. One of the keys? Asking questions so people feel like they’re making the decision to change. Berger is the author of the book "The Catalyst: How to Change Anyone's Mind."

Leigh Thompson, professor at Kellogg School of Management at Northwestern University, studies negotiations to understand the path to the "sweet spot" where all sides of the table come away happy. And she says there are more pitfalls on that path when more of us are working remotely and online. She shares how to overcome the common traps of virtual negotiations with trust-enhancing hacks such as E-charisma and language style matching. Thompson is the author of the book “Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table.”

Peter Scoblic, cofounder and principle of the consultancy Event Horizon Strategies, says that too many companies are short-sighted in their strategy-making and don't effectively plan for different potential futures. Using examples from the U.S. Coast Guard, he explains how thoughtful and ongoing scenario planning exercises can help organizations decide which investments will allow them to thrive in varying circumstances and navigate many types of crisis. Scoblic is the author of the HBR article "Learning from the Future."

Robbie Kellman Baxter, a strategy consultant, says that subscriptions aren’t just for newspapers and Netflix. She says they can help companies from local retailers to giant industrial manufacturers earn more consistent revenue and develop stronger customer loyalty. And she explains how even during an economic crisis, leaders can adopt a subscription business model to give their organizations a better chance of surviving and thriving. Kellman Baxter is the author of the book "The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave."

Richard Tedeschi, a psychology professor and distinguished chair of the Boulder Crest Institute, says that crises like the Covid-19 pandemic and its economic fallout as well as the recent racial violence and social unrest in the United States, can yield not just negative but also positive outcomes for individuals, teams, companies, industries, communities and nations. He has spent decades studying this phenomenon of post-traumatic growth and identified strategies for achieving it as well as the benefits that can accrue, from better relationships to the discovery of new opportunities. Tedeschi is the author of the HBR article "Growth After Trauma."

Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and slash prices. He says leaders should instead reevaluate their price strategy — or develop one for the first time — to better respond to customers during the slump and keep them when the economy recovers. He shares examples of companies across a variety of industries that have created effective price strategies as well as his advice for changing prices in response to Covid-19. Mohammed is the author of “The 1% Windfall: How Successful Companies Use Price to Profit and Grow.”

Carlos Brito, the CEO of Anheuser-Busch InBev since 2008, has worked to build a culture of adaptability and customer centricity at the global brewer. Many of his leadership principles are paying off during the Covid-19 pandemic, as empowered employees have quickly changed course to respond to the crisis. Brito explains the challenges his company faces in a making beer for social gatherings at a time when people need to stay apart for safety, how the company has shifted operations and supply chains thanks in part to early lessons in markets such as China and South Korea, and how he’s leading strategic efforts to position AB InBev for a new reality.

Katherine Gehl, a former CEO and the founder of the Institute for Political Innovation, and Michael Porter, a professor at Harvard Business School, apply his Five Forces framework to explain why U.S. politics are dysfunctional. They argue that the Republican and Democratic parties make up an industry duopoly with high barriers to entry and low consumer power, and that the resulting lack of competition incentivizes these two dominant players to avoid compromises with majority support. Gehl and Porter provide specific innovations on how to enhance competition and better serve the public, including nonpartisan primary elections and ranked-choice voting. Gehl and Porter are coauthors of the new book “The Politics Industry: How Political Innovation Can Break Partisan Gridlock and Save Our Democracy” and the HBR article “Fixing U.S. Politics."

Megan Rapinoe, U.S. women's soccer star and World Cup champion, knows how to perform under pressure, motivate her teammates, and advocate for the causes she believes in. In addition to her stellar play as a professional athlete, she's been outspoken about racial justice, LGBTQ rights, and gender pay equity. She offers lessons on overcoming losses, growing into a leadership role, becoming an ally, and operating as your authentic self.

Ella Washington, an organizational psychologist at Georgetown University, argues that private sector American organizations have a big role to play in sustaining the fight for racial justice that has gained such momentum in recent weeks. She says that widespread protests should mark a shift in how companies and their leaders push for government policy change, think about diversity and inclusion in their own workplaces, and strive to combat bias and inequality in U.S. society. It not enough for CEOs to release statements and continue on with business as usual. To promote real change, they need to work on these issues each and every day. Washington is the coauthor of the HBR article "U.S. Businesses Must Take Meaningful Action Against Racism."

Frances Frei, professor at Harvard Business School, says that trust, empathy - and even a bit of tough love - are all essential ingredients to strong leadership in today's world. Successful managers focus on the effect they have on others, not themselves. They also define a strategy and create a culture that drives employee behavior in their absence. Frei is the coauthor, along with Anne Morriss, of the book "Unleashed: The Unapologetic Leader’s Guide to Empowering Everyone Around You" as well as the HBR article “Begin with Trust.”

Darrell Rigby, partner at Bain & Company, says many firms have rapidly adopted agile principles to react to the coronavirus crisis. Namely, they’ve been ditching bureaucratic planning processes and instead fast-tracking ideas, holding focused meetings, and empowering decisions at lower levels of the organization. He argues that C-suite leaders should keep this newfound organizational nimbleness for good and explains how they can. With Sarah Elk and Steve Berez, Rigby wrote the HBR article “The Agile C-Suite” and the new book Doing Agile Right: Transformation Without Chaos.