Online Marketing Made Easy With Amy Porterfield

I get these questions alllll the time... Do courses work in my industry? Is a digital course right for my business? Or is my teaching better suited to a membership? Or coaching? Would my 1-1 service translate into a course? How the heck do I move from 1-1 to a course when I’m already working 70-hour weeks? If any of those Q’s feel familiar, this episode is a “How I Created This” style exposé on real businesses that went from not quite sure a course would fit… To regretting not creating one sooner. I’m dropping ALL the deets on their industry and how they created a digital course that works for their business model, from 1-1 service to non-profit work to a business that didn’t even exist yet.

What 2 of my students have done to create profitable, sustainable businesses by creating a digital course If you’re anything like me, you like to have all of your facts straight before making any big business decisions.  In fact, a big part of my decision-making process is learning about other business owners who’ve done something similar, and what their experience was like.  I always find that hearing stories from those who’ve gone before me helps ease my mind about doing something new. So if you’ve been considering creating a digital course, but aren’t 100% sure whether it’s the right decision-- or if your business will translate well into this type of model -- then pay close attention to what you hear in this episode.  I sit down with two of my DCA graduates who started their digital course journeys with very different backgrounds. My student Jaren was a real estate investor, while my student Teresa sold art journals at festivals. Apples and oranges, I tell ya!  We dive into the reasons they decided to cre

Predict your digital course profit potential in 4 easy steps Have you ever wondered how much money you could actually make from creating a digital course?  You already know that a digital course can help free up more of your time, allow you to work from anywhere, and scale your business -- but by how much? If you wonder, then pay close attention to this episode, sweet friend – because I’m going to show you exactly how to calculate your digital course profit potential in four easy steps.  Including how to calculate exactly how many students you’d need to enroll in your course to meet a series of three goals you’ll set – a good goal, a great goal, and a big, scary goal.  I think you’re going to be pleasantly surprised to see how enrolling even just a small number of students can absolutely change your life! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Scale your impact without maxing out your calendar Imagine this scenario. You’re a business owner who works one-on-one with clients. You love what you do, you have a lot of knowledge to share, and you’re making money. Most of all, you love the feeling you get from helping your clients achieve their goals.  But the thing is, you’re starting to get the feeling that one-on-one work is holding back your growth potential.  I’m sure you’ve heard the phrase ‘time is money’ -- and in a lot of business models, this old saying rings true because your ability to change more lives and make more money is totally dependent upon the number of hours in the day. But the thing is, it doesn’t have to be like this -- and creating a digital course is one way that you can significantly scale your impact and your income without maxing out your calendar. Take it from me. When I first started my business, I worked one-on-one with clients as a social media consultant. Not only was I stressed beyond belief, but there was a cap on my in

The 3 types of people that make the best digital course creators Have you ever wondered if a digital course is right for you?  Maybe you’re working a 9 to 5 job, and although you love what you do, you feel like a cog in the wheel -- and know you’re cut out for much more.  Or maybe you’ve already started your own business, but feel so overwhelmed by your day-to-day workload that you question whether going off on your own was even worth it in the first place. Or maybe you’ve thought about starting a digital course because you have knowledge to share, and you know that this type of business model allows you to maximize your impact and your income… But even if it sounds like a good move, you’re still not 100% sure whether creating a digital course is right for your situation.  And if that’s you, you’re in luck -- because in this episode, I share the three different types of people who pivot extremely well into digital course creation.  You’re also going to hear real-life examples of how digital courses have

From flipping cars to fitness empire & beyond: How Chalene Johnson continues to build multi-million dollar businesses Today I have a guest on the show who truly knocks my socks off (in the best way possible). Chalene Johnson has been building businesses since she was a college student at Michigan State University, where she launched an auto swap meet in order to pay for her tuition.  Now I don’t know about you, but when I was in college, I definitely wasn’t thinking like an entrepreneur. Since her college days, Chalene has built and sold multiple multi-million dollar businesses that have stood the test of time.  Today, she’s a multiple 8-figure CEO, fitness leader, marketing expert, social media rockstar, and is the host of two podcasts, The Chalene Show and Build Your Tribe.  She even holds the Guinness Book of World Records title for the most fitness videos filmed by an individual. I mean, how cool is that?  And what I love most about Chalene is that she’s multi-passionate. She’s launched and scaled busines

How to deal with imposter syndrome when you’re teaching other people Have you ever questioned whether you’re qualified enough to teach a digital course? Or worried that your students might already know all the good stuff. As an online educator, I’ve felt this way many times -- and it’s something that I still have to consciously work on, even 14 years into my business. The truth is, I know I don’t need to be years ahead of my audience to make an impact -- I just need what I call a 10% edge. In other words, I only need to know a little bit more than them, and be a little bit further along in my journey. And because not too long ago, I was exactly where many of my students are today, I remember what it was like. I’m able to empathize with their struggles even better and recall experiences in more detail.  In this episode, I’m diving into what having a 10% edge really means, and how I deal with imposter syndrome when I start to doubt myself. You’ll hear:  How to embrace your 10% edge and feel confident sha

>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Course Update Bundle! Need a content update? Here’s my simple 5-phase process for updating course content The thought of updating your course content can be daunting. I know that because I’ve felt this way many times before.  Sometimes the thought of giving your course content a refresh can feel so overwhelming that you start to question whether you should even update it in the first place.  But let me tell you sweet friend, making sure your course content is fresh, current, and packed full of value is incredibly important as a digital course creator -- and getting down in the trenches to make those updates is simply a part of the job.  I’ve done more than my fair share of course content updates, and I’ve learned a lot over the years. In fact, I think it’s safe to say that I have my process boiled down to a fine science. Now here’s the good news. In this episode, I’m sharing the exact 5-phase process I use to stay organized, execute efficiently, and ens

The lessons my new CEO & I have learned as we’ve both transitioned into new roles I have exciting news to share -- and it’s that I have a brand new CEO! Her name is Jenn, but we call her Jawesy, and she’s my former content director.  If you’ve been listening for a while, you probably know that I have been serving as the acting CEO, taking on the day-to-day operations of running the business.  I’ll be honest -- it’s been a lot for me to work in this capacity and be the visionary of the company at the same time, so I’m excited to pass the reins over to Jawesy.  Not to mention, she’s incredibly smart, experienced, and knows my business inside and out, so it’s a win-win!  In this episode, Jawesy and I have a candid conversation about the lessons we’ve learned as we work through the transition of me stepping fully into Visionary, and her stepping into the role of CEO. You’ll hear:  Why we intentionally took an entire year to transition into our new roles The fears we both had about stepping into our new position

If you have two ears and a scrolling thumb… Odds are you’ve heard of Meta launching its Twitter-competitor “Threads.”

How to slow down in your business (& feel totally ok with it) When I launched Two Weeks Notice, I took advantage of every opportunity that I could to promote the book, and get it into the hands of women who need it.  That meant doing over 100 podcast interviews, flying all over the country for media promotions, and sacrificing a lot of things in my personal life so I could do more in my business. I was very much in a season of yes. Everything I committed to, I showed up for in full force -- and I’ll tell ya, it was well worth it. Two Weeks Notice made the NYT bestseller list and even topped the list in the Wall Street Journal, too.  But I’ll be honest with you. Now that my book launch is over with, I’ve got to slow down. I need to move into the next season -- a season of rest -- and prioritize myself, my family and friends, and my health.  Because guess what? As important as my business is, everything outside of it is important, too.  This doesn’t come naturally, sweet friend, and it’s going to take an intent

>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Marketing Metrics Checklist! The marketing metric breakdown: What’s important to track (& why) I’ll be honest -- I am a total data nerd, and I absolutely love tracking my business’ performance and evaluating the metrics with my team.  Not only is it great to have a pulse on what’s working and what’s not, but the insights I’ve gleaned from knowing my marketing metrics have helped me make some big decisions in my business.  The thing is, whether you’re just starting out or you’re an established entrepreneur, you should pay attention to your numbers -- and the sooner you get started, the more insights you’ll be able to glean over time.  Now, I get it. Looking at data isn’t everyone’s thing, and it’s hard to figure out what metrics you should really be looking at because there are so many!  That’s why I recorded this episode for you. In it, I share the specific marketing metrics I track, why I track them, and how I’m using them to inform my marketing s

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You can’t do it all: How to work inside your zone of genius and let go of everything else Do you feel like you’re in a constant juggling act in your business? When you’re an entrepreneur, things are bound to be busy – and sure, feeling overwhelmed at times is something to be expected.  But if you feel like you always have a million plates spinning in the air, then it’s high time you start focusing on the things inside your zone of genius, and let go of all the other tasks that someone else can do for you. Passing the torch to an employee, a contractor or a VA can be really difficult, and I know this from personal experience. For ten full years, I insisted on editing my own videos. I thought that because I knew exactly what edits I wanted to make, I could do it quicker than anyone else could. Sure, I was ok at editing videos -- but it sure as heck was not the best use of my time.  And when I finally hired someone to do this for me, I found that with a little training and investment on the front end, they

>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: The Ultimate Podcast Topic Meeting Template! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Is Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware Of The State Of The Digital Course Industry & What You Can Expect In The Next Year Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like there’s some new technology popping up on the market every single day.  With so much changing, it’s hard to know what technology is going to benefit your business the most, and what you should invest both your time and money into. Not to mention, it can be really intimidating to try something new when you know nothing about it. I’ll be honest -- I’ve definitely been pushed out of my comfort zone as I’ve implemented some of these new marketing trends in my own business.  Doing something new is always a little bit scary, but I’ve found that when you’re open to it, and are willing to spend a little time learning, then it’s more than worth it in the long run.  And here’s the good news, sweet friend. I’ve done a roundup of the seven biggest m

A 3-step process for living more, working less, and lightening your mental load with Rebecca Blackburn We’ve all been there before….  Maybe you’ve got what feels like a hundred plates spinning in the air, and one of them is about to come crashing down. Or maybe your business is going really well, but it’s taking over your entire life -- and you’re struggling to find time for what’s most important.  Whatever the situation may be for you, feeling like you’re underwater isn’t a good place to be. If you let that feeling go unaddressed for too long, it could potentially lead to burnout and resentment towards your business -- and we definitely don’t want that! So when you’re completely maxed out, it’s crucially important that you take a pause, assess what’s happening, and get back into alignment. Here to help you in doing that is Rebecca Blackburn. She’s a highly sought-after life coach who helps overwhelmed female entrepreneurs restructure their lives so they can work less, live more, and still achieve success at