Online Marketing Made Easy With Amy Porterfield

My secret for creating a sustained, successful business? Customer support excellence!  11 years in business, thousands of customers served, and I think it’s safe to say I’ve learned a thing or two about how to make a customer's experience top-notch and unforgettable. Would you like my secrets? Well, entrepreneurial friend… you’re in luck! In this episode, I’m giving you all my best tips and strategies for empowering your customers, making them feel genuinely important, and providing them with a customer journey like they’ve never experienced before.  Your business is not a transactional organization, it’s a transformative organization.  When you remember this in all you do and the decisions you make, you’ll set your business and community up for success, support, and a life-long relationship.  Learn my top tips for enhancing your customer experience wow-factor! [05:32] You need to decide what the “wow-factor” means to you. For us, it's doing all the right behaviors with all the right intentions for a

Your VIP behind-the-scenes peek into my virtual event, Entrepreneur’s Experience: The Course Creators edition just arrived! That’s right, sweet friend! I’m sharing powerful snippets from the speakers at my December virtual event. Here’s a little rundown of who you’re about to hear from… Michael Hyatt, my personal mentor, and brilliant entrepreneur, dishes on organization strategies for increasing your productivity Zafira Rajan, an expert copywriter, and soulful brand strategist is sharing strategies for making your sales page headlines and bio stand out  Jasmine Star, Queen of Instagram and branding, will be spilling the beans on something she calls “photo topics” and easy ways to make a “photo bank” Stu McLaren, membership master and our favorite funny guy, is digging into creating an engaged community that actually wants to participate. Here’s your high dose course creator and entrepreneurial inspiration…  [03:20] Today is your lucky day because I’m sharing clips from the Entrepreneur Virtual Experi

5 common Facebook ad mistakes -- and how to avoid them!   Listen, Facebook ads don’t need to be complicated or messy. Oh no, my friend! Quite the opposite. They should be a powerful and effective tool for growing your online business and attracting your ideal community.  My guest and Facebook ads expert, Emily Hirsh, is on a mission to help you become BFFs with advertising on Facebook. In this episode, she shares the 5 most common mistakes entrepreneurs make when using this growth strategy and how to avoid them.  She gives you tangible action items so you can get started with her advice today. Whether you’ve been using Facebook ads for years, or you’ve been a little intimidated to dive into them, this episode is going to ease those fears and make sure you’re not leaving money on the table.  Here’s a snapshot of a few things we talked about… [06:02] Mistake #1: Not defining what success means for your marketing.  [10:05] Mistake #2: Not doing enough testing -- most of the time messaging is the problem. 

Sales page struggling to convert? Here’s what to do! Just like you, your sales page is a big deal.  And when it isn’t converting, it’s easy to feel defeated. (Trust me, I’ve been there, my friend!) Luckily, there are a few minor tweaks that you can make to your sales page that will have it converting like crazy and leave your potential students saying, “I need this, NOW,” and then hitting that buy button.  In this episode, you’ll gain the guidance you need to simplify your sales page with a powerful layout that has worked extremely well in my own business.  When it comes to a compelling sales page, there are a few features you want to pay attention to: your call-to-action, your “Magic Mirror,” and your “Highlight Reel.” And don’t you worry, I’ll explain what all of those mean.  Once you get these dialed in, it’s smooth sailing to attract your ideal community to your offer.  Ready to get your sales page converting like crazy?  Here’s a snapshot of a few things we talked about… [02:10] If done right, yo

Do you know why you handle your money the way you do? My guest, Rachel Cruze, is going to help you figure out the answer to that question. (And so much more!) You may have heard of her because she’s a two-time #1 national best-selling author, financial expert, and host of The Rachel Cruze Show.  Since 2010, Rachel has served at Ramsey Solutions where she teaches people to avoid debt, save money, budget, and how to win with money at any stage in life. In this episode, Rachel and I are chatting about… Money principles every entrepreneur should abide by How to invest in your business the right way and talk to your partner about that investment How to identify which money classroom you're in and what that means for you And so much more. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

This is what happens when Rachel Hollis and I get together… I’m mostly known as an entrepreneur, wife, and stepmom, and someone who likes to challenge myself daily.  And this year, I’m taking on a challenge that’s pretty different from the business content I’m known for -- and it’s all has to do with talking about our bodies. I said “yes” to joining forces with Rachel Hollis to create a 12-week podcast series called “Talking Body,” where we delve into real, raw, and honest conversations around body acceptance and love.  Throughout each episode, you’ll hear me having deep and honest conversations with body experts, thought leaders, and women from all walks of life to explore our experiences with loving, hating, and growing into our own bodies. Talking Body will answer questions like…   Can I love my body and still want to change things about it? How does my experience as a white woman differ from those experienced by women of color? Does being healthy equal being desirable, or are we just told that it d

Well, my friend, it looks like we’re finally here… at the end of 2020. And while at times it felt like it would never arrive, we’ve finally made it.  As we inch our way closer to counting down until the ball drops, I wanted to do my own little countdown of some of the hottest and most listened to clips from our Online Marketing Made Easy episodes in 2020.  Strategies & Tips For Entrepreneurial Growth In 2021 Here’s a glimpse of what you’ll learn in this episode… Jam Gamble on finding your story and content topics How to price your offer the right way Tips for improving your landing page for higher conversions Andrea Olsen on setting boundaries and working smarter How to niche down Jasmine Star on repurposing content with ease My favorite strategy for making money in between launches Gayneté Jones shares a strategy for increasing your webinar signups A hot tip for getting people off the fence during a webinar Jasmine shares an Instagram strategy for converting followers to email subscribers Grab

Be your most confident self online in 2021 I recall the days of doing a Facebook Live when you couldn’t see how many people were tuning in. Talk about having an E.T. moment… “Is anyone out there?” Nowadays, when you show up Live online, you can see who is tuning in. Thank the Tech Gods! And while we can see a real-time number of who is joining in to soak up your guidance and expertise, that doesn’t make feeling an overwhelming sense of confidence a shoe-in. If you’re anything like me, I have to work at showing up confidently online.  My guest in this episode, Ivirlei Brookes, is a pro when it comes to showing up intentionally and radiating confidence. Ivirlei is a business and mindset coach with 10 years of experience in helping entrepreneurs just like you build their confidence.  She’s sharing her 5 step process, as well as some tangible action items that you can implement right away for increasing your confidence and showing up big and bold this year.  Time to show up with confidence, my friend! Rate,

How can I get traffic to my business for free? Enter… organic traffic strategies. (And I’ve got a few up my sleeve for you!) Definition of organic traffic: the visitors who land on your social platforms as a result of unpaid (“organic”) search results. And while I wish I could give you a magic bullet for growing your business with this marketing approach, that’s just not possible.  Instead, what I’ll say is that with consistency and patience, you’ll reap the benefits of your efforts. In today’s episode, I’ll share three powerful strategies that will promote organic growth and traffic to your online business.  These 3 strategies include:  Pitching yourself (don’t worry, I have a template for you to use) Indirect and direct social posts Going out and finding your ideal community members This episode is brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When y

  Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

Ready to perfect your pitch and *finally* sell with ease? What if I told you that you could statistically increase your chances of selling your product or service, even if you’re just starting out or have struggled with selling in the past?  Well, I have 5 proven steps to help you do just that. This episode is a step-by-step to get you on the fast-track to selling your product like a pro all by perfecting your pitch! Now, I couldn’t talk about pitching without inviting the pitching expert of all experts, David Meltzer, onto the show. David is the expert when it comes to selling with ease. In this episode, he shares his 5 to Thrive for creating the absolute perfect pitch. These are 5 tangible strategies you need to implement into your pitch to make it sell and to make an impact. Be sure to stick around until the end because I take what David shares and give you the exact strategy to apply during your launch webinar pitches and beyond! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Mar

How to hire and work with a Virtual Assistant This is a question I get asked all the time. “Amy, how do I know when I’m ready for a VA? And, how do I hire and work with one?” It’s a valid question, and if you’re serious about growing your business it’s one you should be asking.  I hired my first VA in 2011, and I consider it one of the best entrepreneurial decisions of my journey so far.  My first VA helped me take my business to the next level because her support allowed me to truly focus on the areas of my business that I excelled in. But I get it, it’s hard to know when you’re really ready for a VA, how to go about hiring one, what tasks to have them do, and when to uplevel your working relationship with them.  To help you get more clarity on those things, I’ve invited my dear friend and VA expert, Shannon Miles to join me on the show. Shannon is the owner and creator of Belay Solutions, a company that connects entrepreneurs with virtual specialists to help support their growth and in this episode, s

Ready to create more abundance in your business?  Have you ever been to an event where the speaker left you crying, laughing, and so inspired that you felt you could climb Mount Kilimanjaro all at the same time?  Well, today’s guest is that kind of speaker and coach! Her name is Patrice Washington, and I am one lucky girl to call her a friend and have her on to share her expertise with you.  Patrice is an award-winning author, transformational speaker, coach, and media personality. She was named one of “12 Inspiring Black Voices in Personal Development” by Success Magazine, featured on Forbes.com as one of “15 Inspiring Podcasts for Professionals of Every Stripe,” and highlighted by Entrepreneur.com -- to name a few impressive successes.  She’s committed to empowering women to look at life through the lens of abundance and opportunity versus lack and scarcity, and redefine the term “wealth.” In this episode, we chat about her 6 Pillars of Wealth and how these pillars will help you uplevel your life and

What you need to know about habits and successful entrepreneurs I know I speak for many entrepreneurs when I say that committing to a routine in the morning and before closing your eyes at night can play a big role in succeeding as an entrepreneur, as well as personally. Now, before you think that this is just another habits episode, I want you to hold your horses because this is not just another habits episode.  This episode is a real-life, no fluff, habits-in-a-time-of-a-pandemic podcast episode you need if you’re serious about becoming the very best version of yourself amidst building a six or seven-figure business and finding not just work-life balance but finding consistent and long-term full-life balance. I’m laying out the 3 P’s of creating habits that stick, which is a step-by-step process for finally creating lifelong habits. Here’s a peek at the 3 P’s: Pitch Practice Perfect How to create habits for mental, emotional, physical, and entrepreneurial well-being  Rate, Review, & Subscribe on Ap

Because it’s been a minute since we’ve talked about podcasting as an entrepreneur… I decided to invite my dear friend, Jenna Kutcher, back on to have a little chit chat around podcasts, entrepreneurship, and how they work in unison to boost organic traffic.  Jenna is a fellow lover of online marketing, runs a 7-figure business, and hosts a top-rated podcast. In this episode, we talk about how a podcast can support your business in more ways than just generating revenue. We’re also going to give you some behind-the-scenes lessons we’ve learned as podcasters. Whether you have a podcast or are thinking about starting one (or maybe you haven’t even thought about it but I’ve piqued your interest), you’re going to get so much out of this episode.  A glance at how to use a podcast to drive traffic to your business [06:34] Jenna says that podcasting extends your brand in a way that isn't possible with social media alone. People are literally inviting you into their lives wherever they are.  [10:18] Jenna and I

Legally protecting your content and intellectual property is important stuff  Attention all entrepreneurs: There’s a new law in town that’s a game-changer for your business… and you need to know about.  Trust me when I say that this law is going to make your life a whole lot easier. And because I’m always on a mission to help you simplify your business, I invited an expert on to talk about this law (and so much more)! Ashley Kirkwood is a lawyer by trade with an impressive history of working for many prestigious law firms. She’s also an author, has been featured in many national media outlets, and runs a nonprofit with her husband. (She’s kind of a big deal.) In today’s episode, Ashley is going to share all that you need to know, step-by-step (a girl after my own heart), about this game-changing law.  She’ll also talk about… What every creator should do before launching What to do if you realize you’re infringing on someone else’s work Keeping your Facebook group legal And so much more! Rate, Revie

Do you ever feel like you’re in a content creation drought? I hear you, friend! And lucky for you, I’ve got a 5-step process for helping you identify your core content so you can say goodbye to that feeling for good.  Sound too good to be true? Stick with me.  If there’s one thing I’ve learned over the years of being an entrepreneur, it’s that being very clear on my core content is not only helpful in creating content across my brand, but it also helps me to be more present with my audience, and it helps to set me up as an expert in my industry.  This is why, in this episode, I’m walking you through a 5-step process for identifying your core content, getting comfortable sharing the message of that content, and then how to adjust it as needed. Plus, I even share a hot tip to help you with your messaging and content even in times of uncertainty… hello, 2020! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

You know how they say diamonds are a girl’s best friend? Well, if we're being honest, I think you and I can both agree that creativity is an entrepreneur’s best friend… or at least it should be! But I get it! When there are other things that need to get done within your business -- especially when you’re starting out -- creativity can fall by the wayside.  Which is why I wanted to introduce you to a woman who is fierce, successful, and stays at the top of her creative game as the Creative Visionary of her business, Flourish & Thrive Academy. Her name is Tracy Matthews! But before she found the success, entrepreneurial satisfaction, and creativity that she has today, she experienced tough times that eventually led her to bankruptcy.  In this episode, we talk about creative energy, how to protect it, her journey from bankruptcy to a successful businesswoman, what to do about the nay-sayers in your life, and my personal favorite, the creative archetypes she’s identified, and how knowing this can serve you an

Entrepreneurship has been declining in recent years. Uh oh! I, for one, do not like the sound of that. However, after chatting with my dear friend and business mentor, Michael Hyatt, I’m starting to see how we can reverse this trend and why it’s most important that we do. Michael’s newest book, Entrepreneurs Will Save The World, is an invitation for anyone and everyone to step into their role as an entrepreneur. In this interview, we chat about his new book, a few traits every entrepreneur must possess, why entrepreneurship is one of the most essential things we need whether our economy is thriving or not, and my favorite, a step-by-step method for embracing entrepreneurship and finding a solid solution. Entrepreneurs Will Save The World Here’s a glance at this episode... [06:50] Entrepreneurs contribute to a better society. Period, end of story! Why? Because they are problem solvers, and problem-solvers are essential to our society. [09:03] Three areas that entrepreneurs contribute to society include,

I believe that as an online entrepreneur, your voice will connect you on a deeper level with your audience so that you can make more of an impact.  My guest today couldn’t agree more. Her name is Jam Gamble, and she’s the creator of Slay The Mic and the Slay The Mic Program. Her vision is to help people understand the value of their voice. In this episode, Jam shares some of her best tips and secrets for finding your voice, her 5-step process for using your voice to build your successful online business and presence, and what might be holding you back from really sharing your voice with the world.  You’re going to love her step-by-step approach.  Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’