The Beauty Biz Show | For Beauty Industry Experts & Practitioners, Estheticians, Hair Stylists, Mass...

Welcome back to the Beauty Biz Show! In this episode, Schedulicity founder Jerry Nettuno joins Lori to discuss his journey in creating one of the most prominent online scheduling tools in the beauty industry. Tune in to learn more about Vagaro’s acquisition of Schedulicity, and hear Jerry discuss the challenges and triumphs of building and exiting a successful business.  “It was the truly talented, hardworking, passionate and caring people that made this company what it was. And I think that people who used Schedulicity, like yourself, I think you could feel that.” - Jerry Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/222-jerry-nettuno/

Welcome back to The Beauty Biz Show! In this episode, Lori shares how she keeps her beauty biz booked perfectly during the chaotic festival season. Tune in to hear Lori’s strategies for managing periods of disruption and learn how your beauty biz can not just survive, but thrive. “ We're all gonna have frustrating periods and seasons in our business, but I've turned these into manageable and sometimes even more profitable parts of my business cycle.” - Lori Crete  Learn more about The Beauty Biz Show at https://loricrete.com/221-festival-season/

Welcome back to the Beauty Biz Show! In this special episode, Lori Crete and Lauren Nettuno share their unfiltered thoughts and honest opinions about the hottest trends in skincare. Tune in to hear what two estheticians really think about everything from astrology-based skincare to skin streaming to truffle-infused eye cream.  "These things that make you a little different can recession-proof your business, really.” - Lori Crete  Learn more about The Beauty Biz Show at https://loricrete.com/220-trends-in-skincare/

Welcome back to The Beauty Biz Show! This episode is dedicated to the estheticians who want to succeed against all odds. Tune in to hear Lori break down how estheticians can not only survive but thrive in a shaky economy. (Hint: It’s all about focus over fear.) “Resilience right now isn't just a mindset, it's a pattern that you have to adopt as a beauty entrepreneur.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/focus-over-fear

It’s the 10 year anniversary of The Beauty Biz Show! In this special episode, Lori celebrates a decade of passion and perseverance in the world of podcasting. Tune in to hear Lori reflect on her favorite behind-the-scenes moments and what makes The Beauty Biz Show so meaningful. “Helping other estheticians build a beautiful life truly is my North Star guiding light mission.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/10-year-anniversary/

Welcome back to The Beauty Biz Show. In this episode, double board-certified dermatologist and experienced inventor Dr. Steven Hacker joins Lori to discuss his entrepreneurial journey, the role of estheticians in dermatology, and all things dermaplaning. Tune in to learn more about Dr. Hacker's latest invention, the Lumohs Dermaplane, and how it can transform your esthetics practice. “ I would say every single esthetician client should have a dermaplaning procedure. There's no reason they shouldn't... before microneedling, as a standalone procedure, it's safe and it should just be part of your routine.” - Dr. Steven Hacker Learn more about The Beauty Biz Show at https://loricrete.com/217-steven-hacker/

Welcome back to the Beauty Biz Show! In this episode, Lori dives into the three reasons why she doesn’t share her skincare lines on social media. Tune in to hear Lori’s values-driven strategy and process for choosing a skincare line and learn how you can implement these practices in your own beauty biz. "It's a lot like dating. You have to kiss a few, or maybe a lot of frogs, before you decide to dive into a full-time commitment and you decide to get married. That's how I look at bringing on a new piece of equipment or a skincare line." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/why-i-dont-share-skincare-lines/

Welcome back to the Beauty Biz Show! In this episode, six-figure esthetician Lauren Nettuno joins Lori to discuss Lauren's esthetician journey and their latest collaboration, Emerging Esthetician. Tune in to hear how mentorship has impacted Lauren's success and learn more about the new Emerging Esthetician community and membership. “ Being an emerging esthetician means that you're in the early stages of building your career… It's a phase filled with learning, growth, and discovering unique styles, expertise, and how you want to present as a professional.” - Lauren Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/215-emerging-esthetician/

Welcome back to The Beauty Biz Show! In this episode, multi-licensed spa professional and owner of Chakra Esthetics Day Spa Angela Rafferty joins Lori to discuss her journey into the beauty biz world. Tune in to hear how Angela is helping licensed estheticians incorporate energy work into their practice with The Chakra Esthetics Training Method. “ We're all loving energy and loving beings.” - Angela Rafferty  Learn more about The Beauty Biz Show at https://loricrete.com/214-angela-rafferty/

Welcome back to the Beauty Biz Show! In the first episode of 2025, Lori reflects on her top five takeaways from 2024. Tune in to hear the lessons she’s bringing into the new year and learn more about an exciting new offer for new estheticians! “The lesson here is that sometimes we need to pause, reflect, and assess by staying strong and realizing we are in a cyclical business and industry.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/last-facial-of-2024/

What do your beauty biz and a bad eyebrow wax have in common? In this episode, Lori has a silly (but serious) analogy to leave you with before we take a short break for the holiday season. Tune in to hear Lori’s tips for responding constructively to challenges in your beauty biz, from filling in the gaps to forgiving what needs forgiving and healing when you've been burned. “Whether it's your brows or your beauty business, mistakes, gaps, and burns are all part of the process. And what matters the most is how you respond.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/beauty-biz-eyebrow-wax/.

Welcome back to The Beauty Biz Show. In this episode, RN and Licensed Esthetician Erin Roberts joins Lori to discuss finding your niche, turning passion into profit, and all things microcurrent. Tune in to hear Erin’s top beauty biz tips and learn more about her new microcurrent course. "I think you have to give yourself the creative space to create something that's unique and authentic." - Erin Roberts Learn more about The Beauty Biz Show at https://loricrete.com/211-erin-roberts/

Trigger Warning: This episode discusses topics related to mental illness, sexual assault, and suicidal thoughts. Listener discretion is advised. If you or someone you know is struggling, please seek professional help or contact a mental health crisis line. Holly Eve, founder of Madame Lemy, a luxury sustainable deodorant and personal care brand, joins Lori to discuss all things manifestation, mental health, and entrepreneurship. Tune in to hear Holly’s empowering story and advice for creating your best life and beauty biz. "The difference between succeeding and it just being an idea is I have not stopped from that idea to the concept, to building a business since that day." - Holly Eve. Learn more about The Beauty Biz Show at https://loricrete.com/210-holly-eve/

Welcome back to The Beauty Biz Show. In this episode, I share my five key steps for how you can successfully launch a new product or service into your beauty biz world. From mapping out your trade show strategy to integrating your new offer seamlessly, tune in to learn how you can turn your purchase into profits. “When you make these decisions from internal experience, it's way more powerful for your business than if you just see somebody doing it on social media and that makes you think you need it.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/podcast/

Welcome back to The Beauty Biz Show. Today, skilled licensed aesthetician and spa marketing expert Lauren Snow is here to discuss The 60-Day Beauty Biz Success Challenge. Tune in to learn more about what The 60-Day Challenge is and how it can take your beauty biz to the next level! “If you don't challenge yourself, you'll never realize what you can become, because growth always happens when you step outside your comfort zone.” - Lauren Snow Learn more about The Beauty Biz Show at https://loricrete.com/208-success-challenge

Welcome back to The Beauty Biz Show. In this episode, I address an issue I’ve been experiencing that I’m calling “Strong Woman Burnout.” What is “Strong Woman Burnout?” What are the signs? And how do we recover from it to welcome effortless abundance back into our lives? “When you feel like it's too much, it is too much no matter how strong you think you are.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/strong-woman-burnout/

Today I tackle an issue that all of us have faced. What should we do when life interrupts the flow of our business? How do we stay focused, productive, and connected to our work as an esthetician with all that life and business throw at us? "My beauty biz world is abundantly fulfilling, but it also comes with a very long to-do list." - Lori Crete.  Learn more about The Beauty Biz Show at http://www.loricrete.com/206

Today's guest Kerri Kasem and I have a lot in common. We both appreciate simplicity and functionality and I admire her branding and marketing. She found the right people and credits them for helping her as she created her first skincare product, The One. In this episode, Kerri and I discuss what brought her to start a skincare line and what she didn't know that she didn't know about the business. We also talk about the power of serendipity and her journey with lupus. "I was using so many different products because I wanted this ingredient and this ingredient all in one."  - Kerri Kasem. Learn more about The Beauty Biz Show at http://www.loricrete.com/205

Serena Advani, founder of Seadrop Skincare, talks about legitimizing the beauty industry and behind-the-scenes strategic thinking. "Instead of giving people a product that is more sustainable and that's it, it's worth giving them just a better product that happens to also be sustainable." - Serena Advani. Learn more about The Beauty Biz Show at http://www.loricrete.com/204

In all my years of hearing about him, I have never heard anyone say a bad word about today's guest Douglas Preston, who was kind of getting ready to retire when his extraction tool blew up. Today he explains why he was never happy as a day spa owner and why the most important thing about being in esthetics is money. "There is not enough for everybody unless not enough is good enough." - Douglas Preston. Learn more about The Beauty Biz Show at http://www.loricrete.com/203