Synopsis
Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.
Episodes
-
#254: Making Blogging Profitable
09/02/2021 Duration: 03minIn today’s podcast episode, writer Kaleigh Moore gives four concrete reasons why she commands strong fees for her blog posts
-
#253: Barbara Huson on How Women Can Reprogram Their Brains for Financial Success
25/01/2021 Duration: 37minBarbara Huson, financial therapist and wealth coach, joins us for today’s podcast episode.
-
#252: Charge Enough to Not Nickel and Dime
21/01/2021 Duration: 03minIn today’s podcast episode, I make the case for not nickel and diming your clients—and I describe where you should put your energy instead.
-
#251: Only 5 Ways to Grow Your Income
14/01/2021 Duration: 04minIn today’s podcast episode, I boil down the thousands of ways you can grow your income into five core factors.
-
#250: How to Solve 90% of Your Business and Personal Problems
11/01/2021 Duration: 34minThe lessons I’ve learned through my complex relationship with money—lessons you can draw from to improve your own financial health.
-
#249: Your 2021 Goal: Do Your Best With What You’ve Got
28/12/2020 Duration: 31minIn this podcast episode, I delve into how we should think about the year ahead—and whether we can still set goals when the future looks so uncertain.
-
#248: Josh’s Lucky Break
10/12/2020 Duration: 04minIn this short podcast episode, I relay Josh Groban’s story—and explain what it can teach us about the role preparation plays in “lucky breaks.”
-
#247: How to Rock Your Next Zoom Call!
07/12/2020 Duration: 41minIn today’s podcast episode, Karen gives simple tips and ideas we can all implement to reduce stress and anxiety and have more effective video calls.
-
#246: Creating Your Own Reality
03/12/2020 Duration: 06minIn today’s short podcast episode, I talk about the dangers of making business decisions based on what your writing colleagues say about the market.
-
#245: The 7 Critical Success Factors of All Successful Copywriters and Content Marketing Writers
23/11/2020 Duration: 53minIn this podcast episode, legendary marketer Brian Kurtz describes the seven critical success factors used by direct marketing legends — and how those principles still apply today.
-
#244: The Power of Exclusivity
19/11/2020 Duration: 05minIn today’s short podcast episode, I talk about the power of exclusivity—and how you can leverage it to attain higher fees and book your schedule as a writer or content marketer.
-
#243: How to Make Prospect Conversations Easier (and Land More Clients) with the ‘Selling Staircase’
09/11/2020 Duration: 40minIn this podcast episode, learn how to lead sales conversations with confidence — and land more projects — by following Nikki Rausch’s five-step selling process.
-
#242: The Greenest Grass in Town
05/11/2020 Duration: 04minIn today’s short podcast episode, I explore why you’re better off improving what you’ve already built than building something entirely new.
-
#241: Drama Free Decision-Making
29/10/2020 Duration: 04minIn today’s short podcast episode, I give a different way of making decisions that will help you come up with better, smarter solutions—with a lot less drama.
-
#240: Fly Closer to the Sun
26/10/2020 Duration: 07minIn today’s short podcast episode, I share how to overcome shyness and fear by taking smart, calculated risks.
-
#239: The Bones of a Roadmapping Engagement
22/10/2020 Duration: 05minIn today’s short podcast episode, I explain how to approach projects where the scope of work or solution isn’t immediately evident.
-
#238: Jude Charles on the Power of Video Storytelling
12/10/2020 Duration: 16minDiscover how you can harness the power of video storytelling to differentiate yourself from competitors, with guest filmmaker, Jude Charles.
-
#237: Is Warm Email Prospecting Still Effective?
08/10/2020 Duration: 05minIn today’s short podcast episode, I review four critical success factors you MUST have in place for email prospecting.
-
#236: Adding Priceless Value to Your Clients
28/09/2020 Duration: 16minIn this short podcast episode, a comparison between music producers and content marketers or writers and the lessons it holds for how we perceive the value of our work.
-
#235: Selling with Your Wallet
24/09/2020 Duration: 04minIn this short podcast episode, I reveal the dangers of letting preconceived notions about what’s “reasonable” set the parameters for pricing client projects.