New Books In Communications

If it doesn’t spread, it’s dead This is the unifying idea of Henry Jenkins, Sam Ford, and Joshua Green’s new book, Spreadable Media: Creating Value and Meaning in a Networked Culture (New York University Press, 2013) Those six words – If it doesn’t spread, it’s dead – appear on the back cover, on the inside jacket, and in the very first paragraph of the book’s introduction. The authors focus on the new currencies of media, including user engagement and the rapid flow of information, while debunking the terms we’ve all learned to know and dread, such as “viral” and “Web 2.0.” Jenkins, Ford, and Green set an ambitious agenda, targeting not one but three audiences: media scholars, communication professionals, and those who create and share media and are interested in learning how media are changing because of it. “Perhaps the most impactful aspect of a spreadable media environment,” the authors write, “is the way in which we all now play a vital role in the sharing of media texts.” A review of Spreadable Me

Somewhere along the line, C.W. Anderson became fascinated with digital journalism and the culture that surrounds it: engaged publics, social networks, and the challenges to “legacy” media. Rebuilding the News: Metropolitan Journalism in the Digital Age (Temple University Press, 2013) is the fascinating product of Anderson’s research into the Philadelphia journalism scene during the first decade-plus of the 21st Century. Once a thriving hub of traditional journalism, Philadelphia has become a living case study of the collision of digital media practices. Anderson’s ethnographic research and spot-on academic interpretation paints a vivid picture of a sometimes innovative, sometimes meandering journalism scene. Although we are at the beginning of the digital journalism era, in Rebuilding the News Anderson nonetheless walks us through the new ecosystem, what seems to be working, what doesn’t, and where we go from here. “Given all of the pain journalism has experienced in the past decade and a half,” Anderson w

Did you watch the game last night? No matter if you live in Australia, England, India, Ontario, or the US, chances are you’ve heard that question today. Televised sports are a constant presence in contemporary culture, providing a common set of experiences and references for people in the workplace, the airport terminal, the dormitory, and even, in the case of the World Cup and Olympics, around the world. As individuals, televised sport shapes our everyday speech and behaviors (anybody ever lift their arms in celebration and mimic the roar of the crowd after tossing trash in the bin?). Our life stories are punctuated by moments of watching sports. Among my own fondest memories are hours at the TV, watching hockey with my grandmother, soccer with my children, the Olympics with my wife, and, on one late winter night, the NFL playoffs with a crowd of American travelers in an East European pub. Whenever I catch the replay of a particular moment from an event I have watched years ago–say the closing seconds of th

In Media, Society, World: Social Theory and Digital Media Practice (Polity Press, 2012), Nick Couldry provides a sweeping synthesis of his important media theory over the last decade. Couldry reassesses his work on media rituals, media power, and the “hidden injuries” of representation in light of cross-cultural diversity as well as the sudden eruption of social media. The book argues convincingly that these theories remain relevant to a social media age, in a rich, chapter-by-chapter engagement with contemporary social theory. Couldry makes a cogent case for a “practice approach” to media studies that treats a wide range of social activity–and not just production or consumption–as media-related and worthy of study. The book is concerned with big themes–social order, justice and power–but also furnishes a toolkit of mid-range theories that deserve to be applied, and wrestled with, in empirical research. Media, Society, World provides a nuanced verdict on the prospects of digital democracy, advances a de-terri

Have you ever illegally downloaded a song from the internet? How about illicitly burned copies of a CD? Made a “party tape?” Bought a bootleg album? You may have done these things, but have you purchased a bootlegged song-sheet? In Pop Song Piracy: Disobedient Music Distribution Since 1929 (University of Chicago, 2011) Barry Kernfeld fills us in on the history of disobedient music reproduction and distribution since, well, before the advent of recording technology. Along the way he discusses the above mentioned disobedient distribution techniques along with a few others: fake books, music photocopying, and pirate radio round out the book. Kernfeld suggests that the history of pop music piracy is never ending, with battles of different types of disobedience taking similar forms: the music “monopolists” (song owners) attempting to enact prohibitions on illegal production and distribution, the failed containment of said production and distribution systems and, finally, the assimilation of disobedient forms into

It is not every historian who would offer readers an attempt to explain human nature. In A History of Communications: Media and Society from the Evolution of Speech to the Internet (Cambridge University Press, 2011), Marshall Poe does just that. At the same time, Poe guides readers through the history of communications media from the origin of speech through the culture of the Internet, and provides us with a carefully-articulated theoretical framework for explaining why successive media arose when and where they did, and how they have shaped the way people understand and organize themselves. The book is structured with extraordinary care, but doesn’t let that structure overwhelm the vibrant collection of examples, tales, and (occasionally quite funny) anecdotes along the way. Poe’s writerly voice is wonderfully engaging and colloquial, and he has given us a volume that is full of opportunities for critical reflection on the possibilities of interdisciplinary scholarship across the arts and sciences. Give th

Chewing on raw turnips and sand, keeping both feet in a tub of cold water, reading with just one eye open (to give the other a chance to rest) and sleeping only every other night: no, I am not describing the typical life of a pre-tenure professor trying to get her book finished. Instead, these are just some of the sacrifices that compilers made in order to produce some of the most massive reference works in early modernity. In a work of extraordinary depth that ranges from antiquity through the eighteenth century (with stops in China and the modern world of the internet along the way), Ann Blair guides readers through the landscape of information management of early modern Europe. Too Much To Know: Managing Scholarly Information before the Modern Age (Yale University Press, 2010) is many things at one: a richly textured history of early modern dictionaries and other reference works; an exploration of the emergence of the textual technologies like indexes that aided navigation through early modern texts; and a

Isn’t it odd how the golden age of correct language always seems to be around the time that its speaker was in high school, and that language has been going to the dogs ever since? Such is the anguish of declinists the world over, pushing the commercial success of language-bashing stocking fillers. But what’s the real reason that we get hung up on greengrocers’ apostrophes and the superiority of certain language forms over others? Robert Lane Greene‘s premise is that for those who hold up the standardised variety as the one true voice, the authority of the prestige language is not about words and rules, but about the perceived superiority of the people who use it. Hand-wringing over glottal stops and ‘ain’t’ contractions obscures attempts to define ‘us’ and distance ‘them’, and is a tool to support class, ethnic, or national prejudices. Lane’s new book You Are What You Speak: Grammar Grouches, Language Laws and the Politics of Identity (Delacorte Press, 2011) gives an overview of these traits and then focu

New media technology changes culture. And when it comes to religion, new technology changes the way people think and practice their traditions. And while we usually think of technology as some new gadget or machine, there was a time when the written word itself was a new technology, and this had a profound impact how Buddhism was practiced in South and South East Asia. This is the subject of Daniel Veidlinger‘s new book, Spreading the Dhamma: Writing, Orality, and Textual Transmission in Buddhist Northern Thailand (University of Hawaii Press, 2006). In today’s interview, the inaugural show for the New Books in Buddhist Studies channel of the New Books Network, we talk with Prof. Veidlinger about his book and the way some other books changed Buddhism in Thailand. The “other books” we’ll be talking about, of course, are the books of the Buddhist canon, a collection of texts that when printed today runs some 15,000 pages. A millennia ago, however, these texts were carved into palm leaves and just as likely to be

We don’t think much about institutions. They just seem to “be there.” But they have a history, as Ian McNeely and Lisa Wolverton show in their important new book Reinventing Knowledge. From Alexandria to the Internet (W.W. Norton, 2008). The book deals specifically with institutions in which knowledge has been created, preserved, and transmitted: the library, the monastery, the university, the Republic of Letters, the academic disciplines, and the laboratory. In clear, readable and spicy prose, McNeely and Wolverton show how each of these institutions was created, how they developed, and how they have been molded to novel purposes in successive ages. Reading Reinventing Knowledge is especially enlightening in that it demonstrates an important fact about history: the present is always assimilating and transforming the past. As McNeely and Wolverton show, our beloved “ancient” institutions are actually quite modern in their form and function, if not name. What we call a “university” would be unrecognizable to