Synopsis
If you are ready to claim your power and change the world, then join women empowerment expert Eleanor Beaton for Fierce Feminine Leadership. Each week, Eleanor shares inspiring interviews with powerful women in business, along with practical tools and tricks you can use today to step into your power, smash your glass ceiling and take your seat at the tables where the big deals and decisions are made.
Episodes
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Evidence-Based Tools for Setting and Achieving Goals with Dr. Emily Balcetis
28/02/2023 Duration: 58minAs an ambitious, high-achieving leader, you’re likely in the habit of setting goals. However, it’s also highly probable that you don’t always achieve them. Why is that? Is it a lack of discipline or motivation? Are you aiming too high or too low? Do you need to be setting different goals altogether? American social psychologist and Associate Professor of Psychology at NYU Dr. Emily Balcetis is here to offer her expertise on goal pursuit and her take on striving. She’s sharing evidence-based tools for setting and achieving goals, so listen in to hear how the powerful work and research she’s done in this area will completely shift how you pursue your goals. Get full show notes and more information here: https://safimedia.co/1
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EP540: Foundations: How to Dramatically Increase Your Sales Conversion
21/02/2023 Duration: 39minEven the most smart and successful founders would love to be able to increase their sales conversion, and it all boils down to setting up your business ecosystem in a way that maximizes your ability to do so. Eleanor is identifying the core problems that are blocking you from growing your sales conversion to freakishly high levels and the structural changes necessary to create a seven-figure business that generates sales. Listen in for the ultimate one-two punch to help you dramatically increase your sales conversation anywhere from 30% to 80% in under eight months. She’s breaking down four key pieces that will help you understand the psychology of sales conversion so you can boost your sales to explosive heights. Get full show notes and more information here: https://safimedia.co/540
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EP539: Foundations: The Million Dollar Social Media Marketing Plan
14/02/2023 Duration: 43minAt best, social media platforms are fun, vibrant, and high energy. At worst, they're crowded, loud, and overwhelming. As a result, even the most brilliant and experienced women founders struggle to figure out how to use them effectively to drive legitimate business results, feel exhausted, and aren’t seeing ROI from their efforts. Tune in this week to learn a powerful three-step approach that will help you build a million-dollar social media marketing plan from scratch, without using algorithms or trends. You’ll hear why this method leverages timeless marketing principles and deep personal leadership, and how to start developing your own seven-figure social media marketing plan. Get full show notes and more information here: https://safimedia.co/539
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EP538: Foundations: Scale to 7 Figures with Deep Niching
07/02/2023 Duration: 26minIf you want to experience growth in your business without overworking, having to hire more team members, or come up with new offers, all while you as a leader have more open time in your schedule than ever before, you need to practice the art of deep niching. Discover three micro lessons about deep niching, and why the key to growth isn’t about working harder, but focusing harder. You’ll hear how to practice deep niching, and how it’ll grow your time, revenue, and profits to seven figures and beyond. Get full show notes and more information here: https://safimedia.co/538
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EP537: Foundations: How to Find Your Riches in the Niches
31/01/2023 Duration: 21minYou might have heard the term, “The riches are in the niches” thrown around in business. But what does that really mean for you as CEO of your company? Listen in to discover how to increase your sales philosophy and speed up the flow of money by unlocking your riches in your niches. You’ll hear how having the courage to refine can change your life and business, how to get clear on what your Most Valuable Buyers want, and why this process is all about studying the gold that’s already in your business right now. Get full show notes and more information here: https://safimedia.co/537
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EP536: Foundations: Why You Need to Nail Your Brand Position
24/01/2023 Duration: 33minIf you think about the most successful companies in the world, they’ve all invested in building unforgettable brands that emblazon their presence in the marketplace. They deliver that X factor that calls to their most valuable buyers, and it’s reinforced by their brand promise. Join Eleanor this week as she’s walking you through the what and the how of embodying brand promise as a leader, why your brand promise provides clarity around your company’s purpose, presence, and positioning, and some powerful examples of brand promises that are working in the marketplace today. Get full show notes and more information here: https://safimedia.co/536
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EP535: Foundations: The 7 Figure Service Business Ecosystem Part 2: 3 Phases of Growing a PPAM Business
17/01/2023 Duration: 17minIf you currently run a service-based business, or run a product-based business but want to add new revenue streams by offering services, listen up. Tune in to discover what the three phases of building a PPAM business are, what to expect as you move through each stage, the foundational pieces you need in place to grow, and the milestones and specific tasks you’ll be aiming for in each phase. Get full show notes and more information here: https://safimedia.co/535
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EP534: Foundations: The 7 Figure Service Business Ecosystem Part 1: What is PPAM?
10/01/2023 Duration: 23minFor over a decade, Eleanor ran an extremely successful consulting business. However, the downside of this model was that if she stopped working, so did the money. So eventually, she decided it was time to create something that was more lasting, leveraged, and had higher income potential. In this episode of our Foundations series, Eleanor is introducing you to a business structure called PPAM or Premium Priced Ascension Model. She’s walking you through why you need to build this kind of ecosystem, and the core milestones that need to be in place to take your business from where it is today to a thriving seven-figure service business that delivers cash, influence, and autonomy. Get full show notes and more information here: https://safimedia.co/534
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EP533: Foundations: Declutter Your Business and Apply 7 Figure Constraint
03/01/2023 Duration: 41minDiscover how to declutter your business and apply seven-figure constraints to create a sustainable business that is custom made for you. You’ll learn what happens when you don’t apply constraints, and how being intentional about the constraints you’re going to put in place will create a cash machine that can build wealth, impact thousands of people, and grow well beyond you. Get full show notes and more information here: https://safimedia.co/533
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EP532: Foundations: How to Give Yourself Space to Grow
27/12/2022 Duration: 25minIf you want to be a powerful, visionary leader who can step into the fullness of her mission, you need space. The problem is that women have historically been denied space. Therefore, it’s a revolutionary act for a woman to give herself space, and Eleanor is showing you how on this episode. Discover how to offer yourself space so you can build your big, bold, and beautiful business with Eleanor's three practical strategies. Get full show notes and more information here: https://safimedia.co/532
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EP531: Group Coaching VS 1-1 Coaching
20/12/2022 Duration: 20minAs you think about your professional development in 2023, you might be considering what you’re going to invest in as part of your plan. As a coach, Eleanor has led both group mastermind experiences as well as one-on-one coaching containers, and she’s here to share insights that may surprise you about the relative value of each. You’ll learn how to identify which one you might need, and why the group coaching experience is the way to go if you’re ready to be challenged. Get full show notes and more information here: https://safimedia.co/531
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EP530: How to Build Your Brand with Op-Eds, Media Features and More with Shari Graydon of Informed Opinions
13/12/2022 Duration: 41min70% of the voices of authority heard in Canadian media as experts and commentators are men, compared to the 30% share women have. This is a statistic found by Informed Opinions, a non-profit that is all about amplifying the voices of women and gender-diverse people for a more equitable society. Eleanor's guest today is Shari Graydon, the catalyst and director of this organization, and she’s here this week to explore the topic of amplifying women’s voices. Get full show notes and more information here: https://safimedia.co/530
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EP529: How to Be the Partner of Choice for Large Corporations with Christianne McMartin
06/12/2022 Duration: 54minOne of the big themes we’ve been exploring here at Safi Media is how women entrepreneurs can grow their businesses by tapping into the power of corporate supply chains. This is a huge topic with so much to explore and unpack, and this week, you get to listen in to a powerhouse conversation Eleanor had with an expert in this arena. Christianne McMartin is the National Small Business Lead for The Scotiabank Women Initiative: an initiative created with the goal of advancing and supporting women entrepreneurs. Chris lives and breathes corporate partnerships for women entrepreneurs, so get ready for a masterclass on this topic because there is a huge power in thinking broadly about how you can partner with corporate entities. Get full show notes and more information here: https://safimedia.co/529
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EP528: Coaching vs. Mentoring vs. Thought Partnership
29/11/2022 Duration: 16minIn the Power + Presence + Position Business Accelerator and The Incubator, coaching, mentoring, and thought partnership are key components that are interwoven into how Eleanor delivers these programs. She believes all three are required for you to perform at the highest level as an entrepreneur, but what are they really? Tune in this week to discover the differences between coaching, mentoring, and thought partnership. Eleanor is breaking down what they are, how they work, and the pros and cons of each so you can decide which of these you need right now. Get full show notes and more information here: https://safimedia.co/528
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EP527: Scaling a Jewel Business (aka The 500K Offer) with Moe Carrick
22/11/2022 Duration: 01h03minOver the last two decades, Moe Carrick has created a lucrative consulting company that has served an incredible roster of high-caliber clients. However, being time-starved proved to be unsustainable, both in her career and family life. This week, hear Moe’s journey of scaling a Jewel business, and how her case study was our inspiration for the 500K Offer. She’s sharing the pivotal moment she decided it was time to make the required changes that her life, business, and impact deserves, and her evolving relationship with time as a precious commodity. Get full show notes and more information here: https://safimedia.co/527
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EP526: How to Position Your Company for Corporate Deals with Devon Girard
15/11/2022 Duration: 47minTapping into major global supply chains and major export markets might be something you’re working towards in your business. To do that, you need to learn how to effectively partner and do business with big corporations, and Eleanor’s guest today is an accomplished strategic communications expert with years of experience in government, community, and media relations. Devon Girard is the co-founder of the StrikeUP Conference and program lead at Women Entrepreneurship Strategy, and she’s here this week to share five lessons every woman entrepreneur needs to know when it comes to working with corporate clients and partners. Get full show notes and more information here: https://safimedia.co/526
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EP525: Replay: Growth VS Scaling and Why It Matters
08/11/2022 Duration: 24minJoin Eleanor in this episode to discover the difference between growth and scaling, and how to intentionally decide which you’re working towards. Eleanor is sharing why you might currently feel conflicted about growth, how to design your business based on scale, and why doing so will inject simplicity into your mission and produce more cash, influence, and autonomy. Get full show notes and more information here: https://safimedia.co/525
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EP524: The 3 Big Trends Shaping Your Marketing in 2023
01/11/2022 Duration: 42minDiscover the three big trends that will shape and inform your marketing throughout 2023. You’ll hear how, without awareness of these trends, you will limit your own capacity to market and share your message in a way that is authentic, meaningful, and effective, and you’ll also learn Eleanor’s three-step process that will provide structure for how you approach marketing in 2023. Get full show notes and more information here: https://safimedia.co/524
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EP523: Why 7 Figures is a Worthy Goal
25/10/2022 Duration: 28minSocial media is flooded with content about scaling to seven figures. However, without taking the time to articulate why scaling to seven figures is a meaningful metric, there’s a danger of the million-dollar mark becoming the woman entrepreneur’s version of 36/24/36 (the ideal bust to waist to hips ratio). Join Eleanor this week as she explores why seven figures in revenue is a worthy goal for women entrepreneurs to consider pursuing. Get full show notes and more information here: https://safimedia.co/523
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EP522: Learning as a Growth Metric with Anu Bidani
18/10/2022 Duration: 01h04minIf you’re ready to focus on finishing 2022 strong with a level of fearlessness that will allow you to meet the challenges of entrepreneurship with joy, listen in. Eleanor is talking with Anu Bidani, a graduate of her programs and an award-winning entrepreneur in her own right. Anu is the founder and CEO of STEM Minds, a company that offers cutting edge STEM programs to youth, and she is is offering her take on putting learning first and the impact that’s had on the growth of her business and her development as a CEO. Get full show notes and more information here: https://safimedia.co/522