Building A Remarkable Brand

Jean-Francois Flechet is the owner and founder of Taste of Belgium – a restaurant group of Belgian-inspired eateries. Taste of Belgium takes traditional Belgian recipes and twists them, and they take American classics and Belgianize them. They believe elegant cuisine can be served with a down-to-earth attitude and humble foods can be served elegantly. Giveaway […]

Allen Woods is the Branding Gladiator (best title ever) and Vision Caster of Mortar Cincinnati. Mortar is dedicated to helping people in the urban core build or expand their dream businesses. They give them the tools and provide the resources they need to become entrepreneurs, to take ownership of their futures, and to help them […]

Stacy Sims is the amazing, creative force behind True Body Project, City Silence, she’s a novelist, and she’ll soon be writing a City-Silence inspired children’s book. Stacy is an amazing being – she has a soothing presence about her, but she’s also a doer, and a leader. She gets BIG things done and she isn’t afraid […]

Daniel Noguera is the owner of Urbana Café. Urbana Café is coffee with a purpose. Daniel blends his Venezuelan/Italian background with his love for coffee and motorcycles into the first mobile espresso bar in the area. His blue Vespa Ape is definitely a conversation piece wherever he goes! Giveaway Daniel has agreed to send a free […]

Rachel DesRochers is the owner of Grateful Grahams. Grateful Grahams crafts affordable artisanal graham treats that taste great, are made with REAL ingredients and come with a big dose of gratitude. Giveaway Rachel has generously offered to send one lucky listener 2 bags of Grateful Grahams and a Grateful Grahams t-shirt! Rachel’s mission is to spread the message […]

Yes, Kristine is my wife, but she’s also an awesome, inspirational entrepreneur and she’s building an amazing business as an Arbonne independent consultant. She talks candidly about why she loves what she does for a living and what that means for her and the world around her. Giveaway Kristine has generously offered a box of […]

Today’s topic comes from a reader who asked about creating a social media strategy. She wanted to know more about what to share with her audience, when she should be posting, and maybe a calendar she could follow. My answer to these questions is to create a social media calendar. Why you should be using a […]

I’ve been creating websites since the mid-90s and I’m still amazed at the number of businesses that don’t get how important their website is to their success. It’s critical to understand that nowadays, your website is more than just a place for people to find some info about what you do, it’s an integral part […]

As entrepreneurs and small business owners we all get stuck sometimes. We get busy, we get complacent, we get frustrated and we feel like giving up. There are several traps that you can easily fall into that can suck the life out of you and your brand. I call these traps because you don’t usually […]

I’ve said before that your email list is probably the most important digital marketing strategy you can use to help grow your business. However, it is only an effective business building strategy if you can get people to open and read your emails. You can have 50,000 subscribers to your email list and send out […]

Marketing is evil What image comes to mind when you hear the word “marketing”. What feelings get stirred up inside you? A lot of people have developed a real disdain for marketing, so much so that even hearing the word “marketing” makes them bristle. Why do you think this is? It could be because we […]

With social media it’s easier than ever to get your message out to the masses, but just because you’ve put it out there doesn’t mean anyone cares. Let’s be clear, it’s not about getting x-number of followers in x-number of days, it’s about learning how to use social media to build audience engagement. Your goal […]

Your logo is not your brand What is brand essence? Seth Godin is a marketing strategist, best-selling author, entrepreneur, and public speaker. Here’s his awesome definition of a brand: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over […]

Everyone running a business should be writing a blog I’m going to repeat that because it’s that important: Everyone running a business should be writing a blog! I see it all the time – people who don’t think this fundamental rule applies to their business. The experts all agree, if you are selling a product or […]

Good web design is an art. It’s often interpreted to mean just colors and layout and fancy scrolly things, but there’s more to it than that. An effectively designed website should be capable of helping you to achieve your goals, whatever they may be. You might have a fitness blog and you want to grow your […]