Social Media Social Hour Podcast: Social Media Marketing | Content Marketing | Facebook Marketing | Instagram Marketing

Everyone talks about "authenticity" across social media, yet so few of us know how to follow through. Why? Because being yourself in front of the whole world on social media feels scary. This is why you see so many people brand themselves as someone we think will be more appealing than their real selves.  Today on the podcast, Jessica Zweig, Founder of The SimplyBe. Agency, a personal branding company, joins Tyler to discuss a no B.S. approach to increasing your self-worth and net worth by simply being yourself.  [PODCAST SPONSORS]  Smiirl: The Smiirl Counter for Instagram & Facebook is a surprisingly powerful way to talk about your business's social media pages in real life. Save 20% with promo code CASUALFRIDAYS at https://smiirl.com

The pandemic impacted many people and businesses in March of 2020. Carlos Gil was one of them. As a professional speaker, Carlos faced the reality that his income was about to come to a screeching halt. He knew he had to reinvent himself and find a way to provide for his family. His solution, jumping into e-commerce.  Today on the podcast, Carlos joins Tyler to share that story. Carlos talks about the business's early days and how he and his brother-in-law struggled at first. But, with some savvy guerrilla marketing and TikTok strategies, they turned it into a thriving business and have a bright future ahead.  Carlos's new business: https://outlawmasks.com Outlaw Masks on TikTok: https://www.tiktok.com/@outlawmasks Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays 

Did you know last December, in one of the stimulus bills that Congress passed, tucked away among the tax breaks, were a few provisions intended to counter online piracy, including the CASE Act? Of course, you didn't. Any average person didn't. The CASE Act, standing for Copyright Alternative in Small-Claims Enforcement, creates a small claims court within the U.S. Copyright Office, meaning violators could be liable for as much as $30,000 per violation.

In this episode, Tyler shares with you how to ask for Yelp Reviews to not get filtered by Yelp's algorithm. He also talks about breaking news with Clubhouse's Accelerator Program and Google's test of cost estimates in local search results. Plus, he answers some questions.  Do you want to apply for Clubhouse's Accelerator Program? Do so here: https://airtable.com/shrXUvZUuu6p8fIKZ Are you tapping into the power of user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays 

Are you a local business that struggles with creating content, going live on Facebook or Instagram, or finding time to try emerging new tools like Clubhouse? If so, you'll want to listen to this week's podcast, where Tyler dives into the social media collaborations. Tyler talks about the impact and influence social media collaborations can have, and he provides specific examples on how to organize collaborations with other local businesses or brands. [SPONSORS] The Smiirl Counter for Instagram & Facebook is a surprisingly powerful way to talk about your business' social media pages in real life. Save 20% with promo code CASUALFRIDAYS at https://smiirl.com Need help managing user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

Like everything in digital marketing, Google Ads are evolving, and they're evolving fast. So much so, Mike Rhodes had to re-write nearly 80% of his book, The Ultimate Guide to Google Ads, in the recent 6th edition.  This week on the podcast, Mike, from WebSavvy, joined Tyler to discuss Google Ads' fundamentals and what businesses need to know to place ads on the platform in 2021.  Have a question for the podcast? Follow Tyler on Instagram and shoot him a DM.  Free Google Ads Mini-Course mentioned in the show: http://gafcourse.com/ Tack sponsors the Casual Fridays Podcast. Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

With over 1.75 million podcasts, you may be thinking it's impossible to gain an audience if you start a new podcast, right? Think again. This week on the podcast, Tyler is joined by Jeremy Enns from Counterweight Creative to talk about what it takes to start and grow a podcast in 2021. Have a question for the podcast? Follow Tyler on Instagram and shoot him a DM.  Podcast Roadmap and Free Mini-Course mentioned in the show can be found at https://counterweightcreative.co/casualfridays The Casual Fridays Podcast is sponsored by Smiirl. Smiirl displays the like or follower count of your business in real-time. Podcast listeners save 20% with promo code CASUALFRIDAYS - order now at https://www.smiirl.com

In this episode, Bruce Irving from Smart Pizza Marketing joins Tyler to talk about the impact of apps like Clubhouse, TikTok, and Instagram Reels for local businesses. Tyler and Bruce share their thoughts on Clubhouse, talk about content strategy with TikTok, and social media in general, and much more. Plus, Bruce sticks around to answer listener questions with Tyler.  Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler on Instagram and send him a DM.  The Casual Fridays Podcast is sponsored by Tack. Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com The Casual Fridays Podcast is a production of https://casualfridays.com - a leading digital marketing agency working with top hotels & resorts and exciting consumer-facing brands. Download our FREE UGC STRATEGY WORKBOOK here: https://hello.casualfridays.com/ugc-strategy-workbook

Tyler breaks down the Facebook Algorithm and gives you the single most important takeaway marketers need to know when it comes to Facebook Marketing. He also reviews some new tests Instagram is going through and how they could impact the platform, takes some of your questions, plus much more.  Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler on Instagram and send him a DM.  Schedule your content, get reports, and engage followers with one simple tool. Casual Fridays listeners can get 1-month FREE of AgoraPulse. Sign-up at https://www.agorapulse.com/casualfridays and use promo code: casual1free  The Casual Fridays Podcast is a production of https://casualfridays.com - a leading digital marketing agency working with top hotels & resorts and exciting consumer-facing brands. Download our FREE UGC STRATEGY WORKBOOK here: https://hello.casualfridays.com/ugc-strategy-workbook

In this episode, Jenn Herman joins the Casual Fridays Podcast to talk about all things Instagram for Business. Tyler and Jenn dive into recent updates to the Instagram platform, talk about how businesses can leverage Instagram Reels, Newsfeed versus Stories publishing, and much more. Plus, Jenn sticks around to answer listener questions with Tyler. They even discuss the emerging platform, Clubhouse.   Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler on Instagram and send him a DM.  Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays  The Casual Fridays Podcast is a production of https://casualfridays.com - a leading digital marketing agency working with top hotels & resorts and exciting consumer-facing brands. Download our FREE UGC STRATEGY WORKBOOK here: https://hello.casualfridays.com/ugc-strategy-workbook

Are you one of the 63% of marketers who feel pressure to produce greater amounts of content at a higher frequency? Would you like to have tons of trustworthy content at your fingertips that is more authentic, drives engagement, and influences purchasing decisions? This week on the podcast, Tyler shares with you how to create a user-generated content (UGC) strategy that influences your customers to create user-generated content about your products and services. Download the UGC Strategy Workbook. The Casual Fridays Podcast is sponsored by Tack. Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

In this episode, Tyler shares with you about the new update to Facebook Pages. Plus, he touches on the rise in Influencer marketing and what it may look like in the future, plus much more. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now! Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays  Are you tapping into the power of user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

In this episode, Tyler's joined by Amanda Robinson (aka @TheDigitalGal), and they discuss the future of Facebook Ads as a result of Apple's iOS 14 update. Have a question for a future podcast episode? Drop Tyler a DM on Instagram @tylerjanderson.  Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20%! Start a 14-day free trial here: https://leadpages.com/casualfridays Need help with managing your social media? Use the tool Casual Fridays uses: AgoraPulse! Podcast listeners can get 1 free month - sign up for a free trial below, then when you're ready, subscribe to any monthly plan and use promo code "casual1free" to get your first month free. Sign up here: https://www.agorapulse.com/casualfridays

In this episode, Tyler's joined by Brian Fanzo (aka @iSocialFanz) and discuss the emergence of the new social app, Clubhouse. Brian and Tyler go over everything you need to know about this addictive, audio-only social app. On Clubhouse? Be sure to follow @tylerjanderson and @iSocialFanz. Have a question for a future podcast episode? Drop Tyler a DM on Instagram @tylerjanderson.  Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20%! Start a 14-day free trial here: https://leadpages.com/casualfridays

Did you know improv can help you with creativity, brainstorming, building teamwork, and more? In this episode, Tyler is joined by Chris Trew from Hell Yes Creative to discuss how improv can help any person and organization. Chris has over 14 years of experience performing comedy and improve and has collaborated with top brands such as the New Orleans Pelicans. The Casual Fridays Podcast is sponsored by LeadPages. Save 20% on your first purchase with LeadPages. Sign-up for a 14 day free trial at https://leadpages.com/casualfridays.com

In this episode, Tyler's joined by LeadPages brand evangelist Bob Sparkins. Bob shares with you how to build a website on a budget, necessary elements of a website and landing pages, plus some common mistakes to avoid. Have a question for a future episode? Be sure to connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!  Casual Fridays Podcast Listeners can save 20% on LeadPages - Start a FREE TRIAL today! https://leadpages.com/casualfridays

In this episode, Tyler shares with you why brands should not ignore Instagram Reels and provides seven types of Reels brands can create. Plus, he gives you all the details of FAQ's that are coming to Instagram, the return of Twitter verifications, and Snapchat's announcement of Spotlight. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

In this episode, Tyler shares with you five ways to build brand authority for your business. Plus, he gives you all the details of Twitter's Fleets, tells you the impact of the California Privacy Rights Act (CPRA) and what it means for marketers, and much more. He also answers listener questions on how to connect with Facebook support, tips on creating a privacy policy and terms of service for a website, and tools to go live on Facebook. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

In this episode, Tyler shares with you how to retarget people who engage with your Instagram account, updates you on Instagram's redesign, gives you his thoughts on Parler, and much more. He also answers listener questions on his favorite books, video equipment he recommends, and tools to get that perfect Instagram grid. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

In this episode, Tyler shares with you everything you need to know about getting started with TikTok for Business, some new products By TripAdvisor for restaurants and hotels, and more. He also answers listener questions on LinkedIn and handling challenging clients. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!