Unemployable Woman Podcast With Miki Strong

Happy new year!I've been hearing from a lot of women that 2014 was tough and they're so happy to put it behind them. These women also say that they feel a renewed sense of energy going into 2015.If that describes you in any way, you're in good company and I'm going to offer you a different way to approach this new year.If  2014 was everything you wanted and expected it to be, congratulations. It sounds like you're right on track. Keep doing what you're doing because it's working for you.Here's how to create unapologetic success (your way) in 2015 ...

One of the most NOT talked about subjects is money, but as women entrepreneurs, our success hinges on a healthy relationship and attitude about money and the role it plays in our lives.Denise Duffield-Thomas is like the rest of us - a woman in business who continually breaches her money-earning ceiling. Listen is as we talk truth about money, earning to our potential, and breaking through the financial barriers that keep women playing small.

What do you get when you combine the social aspect of Facebook with the 'findability' of a search engine? Google+ … and it just may be your new best business friend. Stacey Harris uses Google+ to power her business connections, pointing out that it's the best of both worlds; social media and SEO. Listen as she walks us through the ins and outs of Google+ and the many added benefits of using this powerhouse business tool.

How effective is your website? Does it convert visitors to prospects, and prospects to clients & customers? If not, your website needs some strategic TLC from WordPress expert, Jennifer Bourne.Here's what she wants you to know: designers can make it pretty, coders can make it work, marketers can make it sell, but for lasting success you need all three working together seamlessly. You'll want to take notes because Jennifer shared a ton of tips and well-placed advice.

Calling all authors … and soon to be authors. Whether you have a publisher, or are self-publishing, you need to promote your book. You're going to want to tune into this interview with Meg Adams because she shares ways to get that book written and in the hands of the people who need to hear your message.Meg has a wholly unique approach to get to the heart of your book’s unique marketing angle so you can build a build a powerful online presence for both you - the author - and your book.

Claire Puig has to say about taking your business on the road. Most women say 'one day' they'll travel or live abroad, but what if you could do that right now? What if you could be profitable and portable?Linda wants you to know that NOW is the time so you don't need to wait. She spends months at a time travelling to places like Italy, Paris, and Ecuador AND her business thrives because of it. She tells us what you need to know to make your business portable, and shares an innovative way to significantly cut your expenses while you're on the road.Live from her home away from home in Italy!

If you're not pinning on Pinterest, you may be missing out on one of THE best social media marketing strategies available on a low (to no) budget. It's super-easy to learn, the shelf-life of pins far outlasts other social media platforms, and it's just plain fun. Yes, it's for business too!And who better to help you navigate the visual wonder of Pinterest than Melissa Taylor. When she began using Pinterest, in just 3 months she had over 300,000 hits to her blog. Now she has over 1 million followers. She's a real gem, savvy business woman, and has bucket of Pinterest Savvy to share with us.

What makes a woman unstoppable? If you were to ask Stephanie McWilliams, she'll tell you it's the art of living your mission, no matter what life throws at you. And how you do that is by tapping into your higher source … aka your intuition.When it comes to your business, Stephanie wants you to stop listening to the garbage your brain is feeding you, and instead, listen to your intuition and make better business decisions. A little bit woo-woo, a lot of practicality, and a healthy dose of sass.

If you're new in business, thinking about starting a business, or have been trying to get your business off the ground and want to do it right the first time, then listen to Daphne Cohn. Daphne is the real deal, truth-telling, crap slayer that will help you focus on exactly what you need to do right now to build a business and not waste your money on things you don't need.She's an advocate for creating a heart-centered business that represents the real you and what you stand for. She wants you to create something that matters. You. Will. Adore. Her!

Everything you do in your business is marketing. From the blog post you write, to your social media updates, to the sales letter you send for your latest offer. The thing is, there's simply a myriad of choices of how to market your business, that the challenge becomes choosing the right strategy.Kim Page Gluckie is a down to earth, modern gal with a talent for cutting to the marketing chase. She's brilliant at breaking down the marketing mish-mash and making sense of what's most effective for your business. Kim delivers straight up advice on how to develop your Marketing Grit and reveals the best marketing avenues to put to work right now.

Why is it that some blog have lots of traffic build buzz and seem to be very successful while others, well, it's like crickets? Nada. Nothing. Zip. There's the marketing side of blogging, and the connecting side … which isn't talked about as much. And you need both to blog for business.Corrina Gordon-Barnes is a breath of fresh air when it comes to making connections through blogging. She's built a loyal following of fans and clients from her blogging efforts and teaches others how to do the same. She joins us to talk about blogging for business in a heart-centered way. And you're going to love her!

What is it like to be know for something uniquely your own? How do you become the expert that everyone talks about and seeks out? Would you be surprised to hear you already have that in you? You do. There's a thing you do that other people in your industry don't do, and it's what sets you apart. But many of us have difficultly articulating what we do in a concise way. That's why I asked Shawn Driscoll to talk about creating a signature program. One that takes the intangible  'thing' you do and builds a distinctive business that honors your originality and unique point of view. Because the fastest way to build a respected and profitable business is to dare to be distinctive.

Podcasting is one of the best ways to get out in front of your market … in a really big way. It gives you a platform to express your point of view, cultivates thought leadership and supports a high visibility marketing strategy. It's more than just 'hot right now' - it's here to stay. Best of all, it's wide open for women.If you're thinking of podcasting, you'll want to listen to Jessica Kupferman host of Lady Biz Radio and co-host of She Podcasts walks us through the world of podcasting so you'll know if it's right for you.

Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram … our social media choices are many. Which platforms are the most effective for your industry? Which platforms will yield the best results? Our many choices can make this feel a tad bit overwhelming. An effective marketing strategy is one that you use consistently, and with mastery. That means you need to choose the best one to start with and build from there.Who better to give you pointers on choosing the right one for you and your business than Canada's #1 LinkedIn Expert & Social Media Strategist, Melonie Dodaro. She's made it her business to know how to use social media marketing to boost visibility, attract new customers and increase revenue. And we get right to it …

Gone are the days of slapping up a website and calling it good. Your website is your online business card, store front, and virtual meeting place for clients. Is your website a great first introduction to you and what you do? Or do you have website shame?If your website feels like a hot mess, help is here. I corralled the crazy-talented design genius, Lorie Miller Hansen, to talk about websites, graphic design, and how to make yours visually appealing.According to Lorie, your visual brand needs to professionally reflect who you are and what you do - if it doesn’t, then you are turning potential clients away. I couldn't agree more.She's pretty darn good at her craft and is smart taboot. Listen in as she shares some great design tips that'll get your website looking fabulous.

Direct Sales and Network Marketing is one of the easiest business models to slip into and grow quickly. It has low start up costs, often you receive business training (for free), and you have built in support from people whose business it is to see YOU succeed. This business model is a great way to dive into entrepreneurship; one that you can literally start tomorrow.It's highly leveraged and has limitless income potential … when you choose the right company, and the right team to align with. Direct Sales is gaining traction (and respect) so it's high time we get the real goods on this industry.I asked Amy Deagle, one of my business girlfriends and the CEO of the International Association of Women in Network Marketing, to talk about this industry, the CEO mindset, leadership, and how to make this model work for you. She funny, classy, has a zest for living and is a 'makes things happen' kind of gal.

Picture this: you have a fabulous idea for a new product or service, you get to work designing it, creating it, and the excitement builds as you get ready to launch. Then you're stymied - what in the heck do I name this thing? Stalled. You don't want just any name, you want to knock it out of the park!That's where Victoria Prozan can help in spades. She's a design savvy word-wizard with an out-of-this-world knack for crafting irresistible names and taglines. It's a good thing she's gifted at teaching what she knows so you can DIYourself - Superluxe style. Listen in and get your creative juices flowing as we explore how to name your 'thing'.

If you're the kind of gal who wants the freedom and adventure of working from anywhere, running your online business, then listen up: you need to have a business message that you're connected to if you want other people (aka your clients) to care about it too. If you don't have it nailed down yet, you're likely in 1 of 2 places: message oblivious or message obsessed. Neither of which is very helpful to you or your business.Say hello to (pretty awesome) Rebecca Tracey of the Uncaged Life. She's super-gifted at simplifying the 'message' process, and asks that you stop comparing yourself to others (that's not where you message will be found). Shutdown your browser windows opening onto other people's stuff, hone back in on what you're doing and why it matters to you, and operate from that place. Get ready for some Message Therapy.

Unless you're a Facebook expert - or obsessed hobbyist - navigating how their ads work can be very very expensive. But when you get the formula right, it's (almost) like magic. Cutting through the B.S. fluff & filler is going to save you a ton of time … and money … and hair.Lena West is that kind of gal. Straight shooting, sometimes in your face, but always cutting to the profit-making chase. In this episode we talk about how to get started with Facebook ads in a ridiculously low-budget and purposeful way.

Selling is a must-have skill in any business, whether you're online or face to face with your potential customer. Agree? But honestly, many women visibly cringe at the thought of selling because the outdated perception of sales has them conjuring up images of the slimy used-car salesman. (maybe that's you too)There's a truth about sales that never feels pushy and de-ickifies the selling process. And Kendrick Shope is just the gal to reveal it to you. She believes that selling what you’re passionate about, in a way that’s true to who you are, should be an honest-to-god THRILL. She's spunky, electric, and absolutely marches to the beat of her own drum. And you're going to love her!