All The Social Ladies With Carrie Kerpen

So when I think of Sarah Mendelsohn who is currently the Social Media Manager at Maybelline New York, I think of two things; someone who is incredibly authentic and someone who is totally in the moment. From starting her blog, “A Hit Of Sarah” at age 16, to learning what she loved and didn’t love across various industries within marketing, Sarah has built an incredible career for herself. You’ll hear about her career path and how social media is also a core part of her person. Take a listen!

Today I am talking to Melissa Ryan who directs the DC strategy team at Trilogy Interactive which is a strategy, design and technology firm for political campaigns, non-profits and labor unions. You’re going to hear her story and how her career was founded on the internet because of the internet! You’ll also hear about how she impacted political campaigns across the country. She’s incredible. Take a listen!

Be prepared to meet Veronique Ricardoni. She is the CEO of Likeable Mexico. After an incredible career spanning from economics and private banking, to Art, to working at one of the largest global agencies in the world and now to championing our Latin-American project, you are going to be blown away. Get ready for her perspective on social media and digital, and her overall thoughts in life. Take a listen!  

Oh No! It’s Ashley Cat. What’s that? It’s actually her Twitter handle. Ashley Cook currently works as a manager and senior creative producer at BuzzFeed.com. She produces branded content for ginormous brands like Nickelodeon and Target. She’s had a brilliant career thus far - you’ll hear how she followed one of her favorite brands on the planet and got the job of her dreams. Then she took some time off - she taught kid’s yoga. She’s had the most varied career you’ve ever heard of. And then she landed at one of the biggest tech companies around - BuzzFeed. It’s pretty incredible. Take a listen!

Today, if I sound enthusiastic, it’s because my next guest has enthusiasm that’s totally infectious. Take a listen to Morgan Baden. She’s the VP of Corporate Communications at Scholastic, where she oversees corporate social media strategy and serves as the editorial director of the award-winning “On Our Minds” Scholastic blog. She’s fabulous and you’re going to hear some great insights from her.

I’m a really long time fan girl of this next interview subject. Be prepared to be blown away. On this interview, I speak to Sharon Feder. Sharon Feder is the Chief Digital Officer of Rachael Ray’s parent company, Watch Entertainment. Before that she was the COO at Mashable which, she joined when there was only a handful of people. You’ll hear her story, her love of journalism and how that led to where she is today. The insights are through the roof. Take a listen!

I had a great opportunity today to talk to Jodi Gersh - also known as @jodiontheweb. Jodi is a long-time employee with the Gannett company and is currently the Director of Social Media for Strategic Brand Marketing at USA Today. You’ll hear her story from when she was working with her brother on one of the first social media networks and how she used those insights to really launch social media marketing at Gannett. It’s a great story. Take a listen!

Today, I had the distinct pleasure of talking to Lisa Baird. Lisa was named the Chief Marketing Officer of The United States Olympic Committee in 2009. She was responsible for really building the Team USA brand which she built basically exclusively through social media. You’ll hear the story of an incredible career about how she grew through corporate America but changed industries time and time again to actually propel her career forward. Take a listen!

So it's not often on All The Social Ladies that I get to talk to one half of the Twitter and Instagram power couple duo! It was pretty incredible to talk to Jamie Stelter today. She's the morning traffic anchor for NY1 News and she has an amazing story! What I found the most interesting was her ability to share and be vulnerable about her life on Twitter, on Instagram and various social networks. You'll hear how she learned exactly where she was supposed to be in her career and how she shared her life and relationships online. You're going to love it! Take a listen.

Today, I got a real treat. I got to talk to Kate Gardiner who I have admired from afar for just about forever. Ever since I joined an incredible networking group called The List, I’ve been watching her and she’s unbelievable. She’s an audience engagement specialist working with media brands to redefine their digital futures. She’s the founder of Dstl which, is a New York based agency serving clients around the world and she’s also the co-founder of AVG. I’m really, really impressed by the work she’s doing with media companies - she'll tell you all about it, give you some good thoughts on your first start out of school as well as what media brands need to do to survive in today's day and age. Take a listen.

Today I’m speaking with Laura Olin. She’s a veteran digital campaigner who helped set the editorial voice for the Obama 2012 Campaign’s social channels among many other candidates. You’re going to hear all about politics and social media. Take a listen!

Get ready for insights from a brilliant marketer. Today I talk with Julie DeLocawho is the head of LOCA Marketing. Her career spans the agency world, the fashion world, the consulting world and she did it all with really smart thinking. Take a listen!  

Lauren Friedman has gone after her dreams ever since she was fresh out of school -- whether it was moving to San Francisco or finding the exact job she wanted or carving out an incredible position at Adobe, Lauren has achieved it. I think you'll learn a lot from her story and how you can achieve your own dreams too!

Edlynne Laryea is the Global Lead for Social Media at Johnson & Johnson and she has a story that is rich in social media history. Working on the Dove Campaign for Real Beauty is just one example of the way that she’s impacted change on the brand side and the agency side. Listen to her incredible story now! You are going to love her and her analogies!

Take a listen today as I talk to Amanda Brinkman, the Chief Brand and Communications Officer at Deluxe. She helps small businesses succeed in social media and beyond and she also has had an incredible career of bringing innovation internal to brands.   

SoulCycle is a movement and one of the women at the helm of that movement is Gabby Etrog Cohen - the VP of PR and Brand Strategy. She's been there since they were only 5 locations and now they're over 58. You'll hear how they grew and how they used social to do it.

Your vacations are your memories. A lot of times when we are taking vacations, we just book it, we go there, we have the experience, we capture it, we share it and we go home. However, Hilton Grand Vacations has a totally different approach. By listening to your conversations on social media, they know what's going on in your life and they're able to give you an unbelievable experience because of it. Today, I talk to Kam Prince who is the Senior Online Marketing Manager for Hilton Grand Vacations. She has a really interesting viewpoint on how they can take a guest experience and really super-charge it using social media. Take a listen!

Did you ever think that you could connect a career in the museum world with a career in the social world? Well, it’s time to meet Betsy Codding. Betsy Codding is currently the Community Manager for MassMutual’s Financial Group and their corporate social media channels. She’s doing a lot of incredible things there and you’ll see how she connects around life moments. The thing I found the most fascinating was how she connected the dots of her career to get to where she is today. It’s a really great interview. Take a listen!

Join me this week on "All The Social Ladies" as I speak with Lauren Salazar who is currently the Director of Social Media at Weight Watchers. She overseas all aspects of Weight Watchers Social Media and you'll learn how she grew through Weight Watchers to take on all of these responsibilities. You're going to hear incredible things about Weight Watchers' approach to content and how they use their community to help get their message out. Take a listen!

If you've ever run a podcast, or had a meeting or had any situation where you're about to talk to somebody, did your mouth start watering before you spoke to them? If so, you were probably talking to Allison Stadd. Allison is the Senior Marketing and Communications Manager at Shake Shack. Shake Shack if you don't know, is the most delicious burger joint in town founded by the culinary genius, Danny Meyer. Allison overseas social media and digital marketing and you'll hear a lot about her story, how she used her freelancing experience to help keep her excited and engaged prior to finding her dream job and also about Shake Shack's interesting approach to social and community. Take a listen!