The Classy Career Girl Podcast

Career Coach Marketing Academy is opening doors soon! Be sure to add your name to the waitlist: www.classycareergirl.com/academy Marketing Your Career Coaching Business (Part 2) Utilizing Testimonials and Success Stories: Ask past clients for testimonials (even if they received free coaching). Write the testimonial for them if they are struggling. Consider interviewing clients to create video testimonials that showcase their journey and results. Key Elements of a Successful Marketing Plan: Fulfillment: Know what products or services you are offering. Value: Provide free, valuable content to your audience (live videos, webinars, podcasts, etc.). Discovery: Get in front of other people's audiences through interviews, collaborations, etc. Prospects: Offer lead magnets (e.g., 90-day planner, templates) to obtain email addresses. Customers: Convert prospects into customers through sales calls and personalized recommendations. Optimizing Website and Online Presence: Start with a well-crafted bio and clea

Career Coach Marketing Academy is opening doors soon! Be sure to add your name to the waitlist: www.classycareergirl.com/academy Marketing Your Career Coaching Business (Part 1) Most Effective Marketing Strategies: Focus on social media (3 posts/week minimum), weekly longer-form content (live or recorded), and getting in front of other people's audiences through interviews, collaborations, etc. Identifying and Reaching Target Audience: Engage in conversations with potential clients to understand their challenges and goals. Reflect on past clients to identify common questions and areas where you can provide value. Consider the first win you can offer clients and create products or services around that. Best Platforms for Promotion: Focus on Instagram and LinkedIn for career coaching services. Instagram: Easier to reach new audiences organically and connect with potential clients. LinkedIn: Target audience is present, platform tools support career coaches. Facebook: Less recommended for starting due

  Daily Marketing Activities: Outreach: Connect with 10-15 people daily through calls, texts, DMs, emails, etc. Aim to secure referrals or book sales calls with new prospects. Start small and gradually increase daily outreach efforts. Main Social Media Platform: Choose one platform (e.g., Instagram) and post consistently. Recycle well-performing posts when needed to save time. Aim for 3 posts per week initially, gradually increasing to 5 or 7. Other Social Media Platforms: Repurpose content from the main platform onto other platforms. Cycle through a list of platforms throughout the week. Maintain a presence on multiple platforms without overwhelming yourself. Set Daily Targets: Establish daily priorities and marketing targets. Review and recommit to goals each morning. Focus on activities that lead to sales calls, the ultimate goal of marketing. Sales Calls: Engage in conversations with potential clients to understand their needs. Explain how your coaching services can help them achieve thei

Love Your Career Formula Introduction Love Your Career Formula is the fastest way to find your dream career and achieve success. The program has evolved from a Bootcamp to a comprehensive membership. One-on-one coaching and group coaching calls are available for personalized support. The Success Path Phase Zero: No Idea Where to Start Feeling frustrated and unhappy in your current situation. Unsure of your passion and purpose. Feeling stuck and like you haven't reached your potential. Goals: Make a mental commitment to launch your dream career. List potential career ideas. Identify priorities and take control of your calendar. Use positive affirmations to shift your mindset. Phase One: Designer Phase Motivated to change careers but unsure what type of career to pursue. Experiencing fear and imposter syndrome. Struggling with job rejections and finding time for a job search. Goals: Evaluate your fulfillment factors using the Fulfillment Circle. Identify your vision and create a vision journal. Un

Suzannah's not just a coach anymore – she's a CERTIFIED CAREER COACH!

Ready to level up your coaching business?

In a bit of behind the scenes, this episode is from a training I did in my membership. I go through the overview of Corporate Rescue Plan: Employee to Entrepreneur Success Path.

Gail's career journey is an inspiring tale of passion and purpose. With a background in human resources across retail and entertainment, she discovered her true calling in helping individuals navigate their careers. Starting with informal coaching sessions, Gail realized her unique perspective from the "inside" of HR could be a game-changer for others.  She launched a coaching business, put it on hold, but her passion never wavered. As a Classy Career Girl® Certified Career Coach, she found the structure and support to relaunch her business successfully.  It's been a whirlwind 8 months, filled with helping others define their career paths and build their own coaching businesses. Gail's advice? If career coaching aligns with your dream life, take the leap! Reach out, have conversations, explore the possibilities. It's a decision she hasn't regretted for a second. @gn_bespoke_career_consulting #CCGcertified #CareerCoaching #DreamLife #StartYourOwnBusiness #Entrepreneurship #CareerGrowth #AchieveYourGoals #WorkL

A common theme I keep hearing is, "I'm not an expert, how do I get the experience I need so people will hire me?" Here's the catch, people think the only way to become an expert is to gain experience, but you can't gain experience because you're not an expert. In today's episode I dive into how to gain the necessary experience you need!

Traveling with kids, quitting our jobs, homeschooling... Sound scary? It was! But when your dream life is on the line, fear takes a backseat. Each leap gets easier when you're fueled by passion and purpose. What's YOUR dream worth fighting for? ✨ #inspiration #dreambig #liveyourbestlife Plan out your dream with our FREE 90 Day Planner: www.classycareergirl.com/freeplan

Tired of chasing the wrong clients? Discover the secret to attracting clients who are perfect for your business. I'm a career coach, and I used free resources and consultations to explode my client list. This simple approach builds trust and shows potential clients exactly how you can help them. Here's what you need to do: Offer valuable freebies: Webinars, PDF guides, strategy sessions, etc. Give, give, give: Show up consistently with high-value content Start an email list in exchange for your free resources. Ready to see how this can transform your business? Visit www.classycareergirl.com/careercoachwebinar for more (and watch out for something exciting later this week!)

Immediately jump on these:   www.classycareergirl.com/membershipworkshop for the free workshop   www.classycareergirl.com/membershipbonus to get my support in creating a membership site this year!

Today it’s all about the real juicy stuff. The stuff that didn’t work. Where I went wrong. How I failed and what I wish I would have done differently. Because, to be honest, failures are the only way you grow, right? I’ve learned from every single failure even though some were pretty hard to take. Before I begin though, I have to share the person who has helped me a ton move past these failures and onto success. Stu McLaren knows so much about marketing, recurring revenue and building communities. Once a year he comes out with a free workshop and it’s happening now! I can’t believe I am actually saying this but I highly recommend everyone go through the free workshop, it’s that good. You can sign up here.

Membership Site Secrets: How To Turn Your Passion Into Recurring Revenue   Join me for a FREE LIVE Workshop Series...   Turn What You Already Know, Love, And Do Into A Profitable Membership Business   https://www.classycareergirl.com/membershipworkshop   Part 1: The Membership Movement Part 2: The Success Path™ Part 3: The Membership Blueprint Live Q&A with Anna & Stu

Brie's Background Career Coach & HR Consultant: Brie helps people with job searches, resume updates, and interview preparation. She has 15 years of experience in human resources. Passionate & Experienced: Brie's passion for career coaching shines through. She loves helping individuals gain confidence and pursue their dream careers. Family-Oriented Entrepreneur: As a mom of three, Brie enjoys the flexibility of entrepreneurship which allows her to support her family, especially her son with a rare genetic diagnosis. Challenges and Solutions Time Management and Structure: Initially, Brie struggled to balance work and home life as a new entrepreneur. The certification program helped her create a structure for her week, setting non-negotiable work time and clarifying priorities. Importance of Certification: The program provided her with the framework and credentials to enhance her credibility as a career coach, boosting her confidence in working with both individual clients and corporate partners. Win

The Path to $10K Months as a Career Coach Input: Types of services offered (resume writing, interview prep, career strategy sessions, etc.), the estimated time spent per service, and the desired hourly rate. Calculations: Monthly/annual income projections based on different service mixes and client volumes. Additional Features: Consider including scenario planning options (e.g., "What if I add a group coaching program?") and the ability to track actual income against projections. 6 Emails You Can Send Today to Get Clients Focus: This likely refers to an email sequence designed to attract and convert potential clients. Here's a possible structure: Introduction: Catchy subject line, brief intro to your value proposition. Pain Point Focus: Address a common challenge faced by your target audience. Case Study/Testimonial: Share a client success story. Solution Offer: Highlight a specific service or mini-consultation offer. Limited Time/Availability: Create urgency. Clear Call-to-Action: Guide them to book

Mindset Mastery for Career Coaches Mindset is Key: Successful transition to entrepreneurship depends heavily on the right mindset. Embrace the Shift: Go from the "employee mindset" (trading time for money) to the "owner mindset" (focus on revenue generation and freedom). Overcome Fear of Failure: Reframe failure as a learning tool. Small steps and a supportive community are vital for ongoing growth. Confidence is Contagious: Your clients need YOU to be confident in your expertise. Certifications, practice, and mentorship will build this. Work-Life Balance is Non-Negotiable: Prioritize self-care, it sets a good example for clients AND allows you the mental space to improve your business. Want more? Coaching Workshop on March 12th. Only $97. www.classycareergirl.com/coachingworkshop

Anna Runyan with Classy Career Girl® Certified Career Coach Caitie Barber Social Media Strategy Success: Caitlin switched focus to organic Instagram growth, leading to significant success including a viral reel that brought her follower count from 200 to 22K. She emphasized consistency and value provision. Technology & Job Market: The discussion highlighted the impact of technology on job opportunities, the value of specialized job boards, and proactive networking in the remote work era. Coaching Success: Caitlin shared a client success story where persistence and strategic branding led to a job offer with a 35K salary increase and excellent benefits. Applications are now open for Certification at www.classycareergirl.com/apply

Title: Scaling Secrets: How to Expand Your Coaching Business Rapidly Introduction: Welcome and introduction to the topic. Brief overview of the challenges faced by coaches when scaling their businesses. Promise to provide actionable strategies to overcome these challenges and achieve rapid expansion. I. Assessing Your Current Situation: Reviewing your time: Identifying time sinks and non-revenue-generating activities. Prioritizing revenue-generating activities: Focusing on tasks that directly contribute to income generation. Analyzing current client base: Identifying key client demographics and needs. II. Outsourcing and Delegation: Identifying tasks suitable for outsourcing: Administrative tasks, marketing, etc. Hiring virtual assistants or freelancers: Finding qualified professionals to handle delegated tasks. Delegating effectively: Setting clear expectations and communication channels. III. Creating Systems and Processes: Standardizing workflows: Developing step-by-step processes