Sophisticated Marketers Podcast

It’s marketing vs sales! Craig Rosenberg (aka The Funnelholic), co-founder of Topo and Justin Gray, CEO of LeadMD join the podcast for a spirited discussion around Groupon’s viral hit the clip on man bun, sales and marketing alignment, reaching the C-suites with content, and account based marketing.

Former Disney-ABC Television executive and current Marriott Global content leader David Beebe joins the Sophisticated Marketer's Podcast this week. Beebe leads Global Creative and Content Marketing for Marriott International and their portfolio of 19 brands with 4,200 hotels in 82 countries. Enjoy an inside look at Marriott's creative process and listen in as Beebe shares how Marriott is leading the way by creating their own media empire and dominating the travel entertainment space.

We’re kicking off Season 2 of the podcast with Likeable Media Founder & CEO Dave Kerpen. Dave is the personification of the most interesting man in the world; from his early days as the Crunch and Munch guy, to the time he pretty much won a reality TV show, and finally his incredible success helping businesses and brands become more Likeable. In addition he’s a best selling author, one of the most celebrated LinkedIn Influencers, and has more remarkable stories than KISS has gold and platinum records.  So join us as we properly kick of Season 2 of the Sophisticated Marketer’s Podcast with inspirational stories, actionable takeaways, and deep thought on all things content and social.

For this episode of the Sophisticated Marketer’s Podcast, I thought it would be interesting to step away from straight marketing talk and go more to the creative side of things. The topic is story-telling lessons for marketers from a singer songwriter, and my guest is New York piano man Julian Velard. Julian built his music career through engaging storytelling, knowing and interacting directly with his audience, and projecting authenticity—all of which are also building blocks of great marketing. His latest record If You Don’t Like it, You Can Leave is one of my favorite records of the year and the track “No One’s Getting Married Tonight” might be the best pop song I’ve ever heard in my life. Download the podcast to learn how to find the balance between playing it safe and experimenting, how authenticity helps build a loyal fan base, and why Billy Joel and Neil Diamond are good role models for both marketers and musicians.

This episode, I’m joined by Amanda Maksymiw, the Senior Content Marketing Manager for Lattice Engines. They’re doing some fascinating work with predictive marketing at Lattice Engines, so it was great to get a chance to pick Amanda’s brain. Amanda is the mastermind behind Lattice Engines’ incredibly successful “Marketing Nerd” campaign. And because she is essentially the entire content marketing department, Amanda has a great perspective on what it takes to put a campaign together. So make sure your media listening device is fully charged, throw on the headphones, and download the podcast below.

Tune into episode 8 for a cornucopia of marketing insights and inspiration featuring one of my favorite B2B marketers Doug Kessler, the co-founder and Creative Director at Velocity Group. Listen in as Doug and I discuss the importance of personality, charm, and risk-taking in content marketing along with a personal story of how one particular piece of content produced by Doug pulled me out a marketing rut. We also have a fun debate on whether or not a clean and tidy desk makes for a productive marketer.

Episode 7 of The Sophisticated Marketer’s Podcast is our final installment around the theme of creative effectiveness in marketing. This episode was recorded live at the Cannes Lions International Festival of Creativity and our featured guest Ian Haworth, the Global Chief Creative Officer at RAPP and one of the most forward thinking creative minds in the world. Listen in as Ian shares his thoughts on the intersection of data and creativity, what the future holds for CRM, how he fosters creativity throughout the RAPP organization, and how he became a participant in the groundbreaking Pulse of Cannes live data experiment.

Episode 6 of The Sophisticated Marketer’s Podcast continues the theme of creative effectiveness in marketing with featured guest Daniel Bonner. Bonner is the Global Chief Creative Officer at Razorfish and one of the most awarded and respected creatives in the world. Listen in as Daniel lets lifts the veil around his own personal creative process for big ideas, along with his take on real time marketing. He also tells the remarkable stories behind two award winning campaigns and his most unusual request from a client over the years. Both inspiring and entertaining, you don’t want to miss this one folks.

This week’s episode comes to you from Cannes Lions International Festival of Creativity 2015! Episode 5 features one of the most awarded creative minds on the planet with more 50 Cannes Lions under his belt. John Mescall is the Global Creative Executive Director at McCann Worldgroup and the talent behind such groundbreaking campaigns as “Guilt Trips” and “Dumb Ways to Die”. Tune in as John defines creative effectiveness, desert island marketing metrics, and gives us a glimpse into his process for thinking brilliantly.

This week we’re talking inbound marketing, corporate culture and thought leadership with HubSpot CMO, Mike Volpe. Tune in to learn why inbound marketing was almost called “attraction marketing,” how thought leadership is like Black Sabbath, and how I got to work with the Dollar Shave Club guy.  

This week’s episode is all about content marketing: How to target an audience, how to measure your effectiveness, the importance of thought leadership, and more. My guest this week is marketing automation wizard Jon Miller, co-founder of Marketo and co-founder and current CEO of Engagio. Tune in to learn where the term “Big Rock” came from, what content marketers can learn from Almost Famous and Betty Crocker, and the benefits of fishing with a spear versus a net (in a marketing context, that is).

In this week’s episode, Jason is joined by two marketing comedians: David Nihill, founder of Funny Biz and Kathy Klotz-Guest from Keeping it Human. This highly entertaining episode explores the benefits and risks of injecting humor into your B2B marketing strategy. Marketers will learn what “jargonstipating” means, why Cookie Monster can help you better engage your audience, what B2B brands are winning with humor, and whether or not comedians are sexier than musicians.

In this week’s episode Jason chats with his longtime content collaborator Chris Buehler, the CEO of Scorch Agency. It’s an enlightening and entertaining chat about how they found early success in content marketing and their unique approach for using content and social to drive revenue and power the LinkedIn content marketing engine. Marketers will learn the elements of creative chemistry, content marketing planning and execution, along with a few fun personal anecdotes along the way. Don’t miss this debut episode and don’t forget to subscribe to future ones.