Threading The Needle

We are right on the cusp of rolling out all the work we’ve put in to get our newly acquired brand, 31 Bits, firing on all cylinders. That’s because we've just finished building out 31 Bit’s new homepage. For this week’s update, we’re taking a break from the numbers and focusing on the marketing substructure of our homepage – telling you the “why” behind strategic design and copywriting decisions onsite.

The challenge and beauty of our newly acquired brand, 31 Bits, centers on its mission of ethical manufacturing. While we’re always striving for ethical business decisions, it doesn’t mean business ethics are easy. When applied to the supply chain, a list of challenges can ensue, but the rewards are worth it. On today’s episode of the Ecommerce Playbook Podcast – Andrew Faris interviews Rob Clemons, Director of Supply Chain at 4x400 – about setting up a supply chain that is “ruthlessly focused on caring for people well.”

C.S. Lewis said it first, and we’re seconding it today on the Ecommerce Playbook Podcast. Regardless of what the gurus say, jumpstarting revenue isn’t necessarily easy – especially coming off the back of a new brand acquisition. And, to be frank, revenue for our brand 31 Bits is getting destroyed right now. But, here’s why we’re not too worried about it ... [ BONUS: If you’re interested in diving into this story even more, here’s a link to what 31 Bit’s gameplan calendar looks like: https://cdn.shopify.com/s/files/1/1024/1659/files/31_Bits_Calendar_-_Uganda_Close_Bali_Focus_Campaign.pdf?v=1595437790 ]

We acquired our fifth brand into the 4x400 ecosystem! Listen now to find out... Featuring: Taylor Holiday, CEO of Common Thread Collective

On today’s episode of the Ecommerce Playbook Podcast we’re talking about the product development approach for 31 Bits. It’s built not just on what we think looks good – but, on what fits the unit economic approach we’re going after.

We’ve analyzed the problem, now it’s time to fix it. But, before we get to any solutions, we have one last question about conversion rate to answer… From website session to add-to-cart to initiate checkout to purchase – where did visitors drop off in the funnel? Once we determined the answer, we came up with a 4-step plan to fix conversion rate. As an added bonus, here's the Strategy Deck for 31 Bits: https://drive.google.com/file/d/1unKoo-tmjOC9BIx0YuFix4EAPdNGLqj8/view?usp=sharing

On today’s episode of the Ecommerce Playbook Podcast, we’re defining success, putting a number on it, and pointing to metrics that indicate it. As we walk you through the journey of both acquiring and growing a business in real-time for this new season, one thing is still clear – you’re learning it, while we’re learning it.

Welcome to Season 2 of the Ecommerce Playbook Podcast! Coming off the back of acquiring a new brand, this season will focus on pulling back the veil of how we approach growing a business from the ground up. First up, how we solve the problem of customer acquisition.

There’s big business opportunities in front of you if you stop with the small stuff. How big? Well, let’s just put it this way: our brand Slick Products had one of it’s highest revenue days ever this past weekend… … and on today’s episode we’ll tell you exactly how we did it.

Fresh off of the new acquisition of ethical fashion brand, 31 Bits, into the 4x400 portfolio – we talk about the ONE metric that will determine our destiny with the brand. We could either get this right, or get it really wrong. Listen now.

Bonus Episode! Host, Andrew Faris interviews the founders of newly acquired brand, 31 Bits.

From founder story to the future, we cover all things brand acquisition today as we add a new business to the 4x400 ecosystem. + Special guest, Taylor Holiday, CEO of Common Thread Collective.

Today on the Ecommerce Playbook Podcast, we talk about one of our brands that’s finding remarkable success in the age of coronavirus, the exact tactics we used to double it’s ad performance, the implications of it on our cash system… … And why that is absolutely terrifying. Seriously, the implications of it on the rest of our business are straight-up scary. So (as always), here’s the real numbers, struggles and growth behind our business.

Today we're talking about the challenge of success. In particular, the challenge of figuring out inventory buying vetted against performance.

At 4x400 our brands are winning big. And for many brands in the ecommerce space, it’s like Black Friday all over again. This week on the Ecommerce Playbook, Andrew Faris talks about the insanity of the moment we are in right now and has a very simple piece of advice for you: don’t wait, maximize it.

Bonus Episode! Featuring Jake Cohen, Director of Product Marketing at Klaviyo.

For most of our brands, Sunday’s are drastically outperforming any other day of the week for sales revenue. But, before I make any sweeping generalizations about consumer behavior to come up with my answer as to why – it begins with looking at the numbers and the data. The first step to solving a problem is understanding the problem. So on today’s episode of the Ecommerce Playbook, I share the strategies our team is using to break down the question, in search of the answer.

This one's for all the data nerds. On today's episode, we're getting a little more tactical – sharing the process we use for customer acquisition and how we improved our Facebook ads by 250%. Plus, we're even sharing the assets we use to do it – IG ads: 1. https://www.instagram.com/p/B-p0bXojvY_ 2. https://www.instagram.com/p/B-QLGWtjxhf FB ads: 1. https://www.facebook.com/115977923900/posts/10158450367973901 2. https://www.facebook.com/115977923900/posts/10158450368268901 Landing page: https://bambuearth.com/pages/skin-detox-1 ... And, last but not least, a discount code for listening: https://bambuearth.com/discount/EcommercePlaybook20

We went from getting destroyed last week, to flipping the table and having the most profitable week in 4x400 history. On today’s new episode of the Ecommerce Playbook podcast, Andrew Faris is singing a new tune – sharing how his businesses went from getting crushed to crushing it.

We don’t always get it right, and things are not always going well for our business. Now is one of those times for us… When we started this podcast, we promised a level of transparency around numbers, struggles, and growth. So, we’re holding ourselves accountable to sharing the struggles – because the truth is, the Coronavirus is crushing us…