Cfo Thought Leader

Steve and Jack are joined by friend of Planning Aces Bryan Lapidus, who is today director of FP&A for the Association for Financial Professionals. Bryan discusses 2022 planning priorities, while offering guidance to FP&A teams tasked with helping their organization advance into the new year’s uncertain environment. This episode features commentary and FP&A insights from Planning Aces: CFO Jason Child of Splunk and CFO Cassandra Hudson, of EngageSmart.

Back in 2012, when Michael High was heading up corporate planning across 30 countries for Shell, the energy company’s CFO made it known that it was time for Shell’s business leaders to reconsider their ritual of renegotiating annual business targets. To that end, Shell’s finance leader let it be known that the business units could skip the company’s corporate planning process in the coming year, as an affirmation of their commitment to the targets they had agreed to the year before. “I actually think that this was the right insight at the time, but it generated a ton of knock-on consequences over time,” explains High, who commends the finance leader’s willingness to take head on what’s recognized in business at large as the budgeting process’s greatest vulnerability: target renegotiation. Still, the consequences were real. “When we went to turn on the planning system in 2014, most people didn’t remember how it worked. There was a series of intricate steps—something like 146 steps and different jobs required t

Bill Zerella’s path to the CFO office began at a company whose customers largely belonged to a bygone era. At the time, Simplicity Patterns was the largest pattern company in the world, and its most devout customers were sewing machine owners across the United States and Canada who enjoyed making clothes for themselves and their families.   For Zerella, a 20-something-year-old auditor, the critical career decision to join Simplicity was a no-brainer not because of the business opportunity being presented or the position being offered but because of the source of the proffer. The company had recently hired a former Fortune 500 finance leader by the name of Bill Lewis, who was looking to throttle up the company’s business model. Zerella was ready to climb on board.   “I probably learned more from him during the 5 years I was with that company than I’ve learned in the past 25 years,” comments Zerella, who today is a seasoned tech finance leader who has served in a string of CFO roles, including one with Fitbit,

Back in 2008, Cassandra Hudson was interviewing for a senior accounting role at a small tech firm in Boston when the CFO casually shared some “insight” into the company’s future. “The CEO really wants to take this company public, this is probably never going to happen—we’ll likely sell in the next couple of years,” Hudson recalls the CFO remarking, before he added: “Usually, finance people don’t stay in the event that a company is sold—we just leave and go on to the next one.” At the time, Hudson says, she didn’t know what to make of the CFO’s comments, especially when they accompanied a job offer. One IPO and multiple CFOs later, the Boston tech firm was sold to developer OpenText in late 2019 for $1.4 billion. “It was a much longer journey, but we did end up there,” reports Hudson, who in 2020 stepped into her first CFO role as the culmination to a remarkably linear 15-year career path at the Boston tech firm, which itself grew from less than $10 million to more than $400 million in annual revenue during Hu

Unlike many of his finance leader peers, Jean Lavigueur has little difficulty in identifying where and when his path to the CFO office began.   It was back in the early to mid-1990s, he recalls, when—after he had spent nearly 10 years with PwC—a charismatic entrepreneur client named Louis Têtu convinced him to join his supply chain start-up. Although this company was soon thereafter sold to Baan, Têtu and Lavigueur found that they had unmistakable chemistry—or at least this is what we must assume, given that 25 years later, the two Canadian entrepreneurs have built not one but two other successful companies together. The first was Taleo, a talent management company that the two men cofounded in 1999 and took public in 2007 (In 2012, Teleo was sold to Oracle for $1.9 billion). Their present firm is AI-powered ecommerce company Coveo, which recently raised $215 million when it went public on the Toronto stock exchange. Today, as a seasoned CFO, Lavigueur implores his CFO peers to widen their lenses. “With every

When it came time for Jen Herdler to get back into the workforce, she signed up for a refresher course in financial modeling through a weeklong classroom experience in lower Manhattan. There she would become reacquainted with an old friend: Excel. However, her fellow classmates were another matter. “I’ll never forget that first day when I walked into the classroom and discovered that everyone was at least 20 years younger than me—I felt so uncomfortable and out of my element,” recalls Herdler, a seasoned finance leader who had put her career on hold roughly a decade earlier to raise a family. Herdler says that her weeklong immersion among 20-somethings grew only more unsettling when the class was asked to individually tackle different modeling tasks, an exercise designed to stress-test the spreadsheet’s latest functionalities. Says Herdler: “Their speed always surpassed mine.” However, the discussions that routinely followed the Excel exercises began to expose something different to Herdler. “I realized that

Like many of his finance leader peers, Pete Mariani credits a senior operational role with helping him to plant both feet on the path to CFO office. However, unlike many of his peers, Mariani found his transformational role to be in Japan. Back in 1998, he was a director of finance for Guidant, a maker of cardiovascular medical products that was looking to grow its footprint in a number of markets offshore—including Japan, where it had recently acquired one of its distributor partners.   However, unlike many of his peers, Mariani found his transformational role to be in Japan. Back in 1998, he was a director of finance for Guidant, a maker of cardiovascular medical products that was looking to grow its footprint in a number of markets offshore—including Japan, where it had recently acquired one of its distributor partners. “I gave an immediate, ‘Yes!,’” recalls Mariani, when asked whether there was any hesitation before accepting the offer that would advance him into a vice president of finance position at Gu

  About Episodes  Preview Mode Links will not work in preview mode   The podcast featuring finance leaders driving change within their organizations.               All Episodes   728: The Courage of Your Convictions | Joe Wolk, CFO, Johnson & Johnson 728: The Courage of Your Convictions | Joe Wolk, CFO, Johnson & Johnson   Aug 22, 2021   Joe Wolk was about 5 years into his 23-year career with Johnson & Johnson when he was encouraged to take a manufacturing operations position at a newly acquired J&J company in Vacaville, California. One hot July day, Wolk recalls, he and his wife drove up to Vacaville to visit the plant, where he ended up taking a seat across from the newly acquired company’s plant manager. As one of Vacaville’s initial J&J transplants, the young finance executive sensed that his arrival was being viewed less than enthusiastically.  “Within the first 90 seconds, he says: ‘Hey, you know what? I don’t think we need you out here,’”

Steve and Jack discuss how building trust may be an FP&A professional’s greatest skillset. Featuring commentary and FP&A insights from Planning Aces: CFO Puneet Pamnani of KORE Wireless, CFO Robert Alvarez of BigCommerce & CFO Dave Bernhardt of SentinelOne.

Holiday Replay: When it comes time for Harmit Singh to brief Levi Strauss & Co.’s management team regarding the latest performance results, Levi’s CFO will often share a briefing document that features a front page bearing the heading “What’s Working and What’s Not.” “It’s more difficult to understand what’s not working, and it’s the ‘What’s not’ that helps us to determine the areas on which we have to focus to take the business to the next level,” explains Singh, who notes that the “front page” is carefully rendered by Levi’s Financial Planning  & Analysis (FP&A) crew – a team of forward-looking financial professionals whose past feats of analytic derring-do have included helping the jeans maker to foresee the leap from “skinny Jeans” to the baggie look among young consumers. It’s here among Levi’s crack team of number crunchers that the “what’s not” often becomes exposed, and it’s here where a new mind-set – one that keeps consumers top-of-mind and favors stakeholders over shareholders – is alre

When CFO Tania Secor looks back at the early years of her finance career, she can’t help but revisit her decision to accept a position with the McGraw-Hill Companies. For a half-dozen years, Secor had been entrenched in the private equity world, advising portfolio companies on different growth strategies and helping to complete the acquisition of a string of middle-market firms. Her new role at McGraw-Hill would not only leverage her M&A experience but also situate her within the corporate finance rank-and-file, where she grew accustomed to the cadence of tasks performed by the finance function. “I had never done a forecast myself, and I had never been through a rigorous budgeting and planning process at a $10 billion company,” explains Secor, who over the next 8 years would advance into a number of different FP&A roles before being named CFO of the magazine Businessweek, a role that would lead her to become part of a future transaction. “I came back from maternity leave and was asked to work with the

When CFO Scott Walker has considered new career opportunities in the past, only a small subset of growth businesses have been able to meet all of his desired criteria. Very often the firms had achieved product market fit and successfully raised a number of rounds of funding, but to Walker they were just still too young. Perhaps the management was being reshuffled or the operations were too fragmented, and it would become clear to Walker that the company was not yet ready to find its “cadence.” This would be of no little import, as helping companies to find their cadence is what Scott Walker does best, or so he explains as he reflects back on the different career choices on his path to becoming an “operational CFO.”      Says Walker: “My sweet spot is stepping into a business that’s doing well but has to professionalize. It has to grow up. It has to mature. It has to add discipline and build rigor in how it gets things done. This ultimately focuses on execution through decision-making on logic and data and fa

Brett and Jack weigh-in on Zoom firing squads, the move to hybrid workplaces and hiring’s enormous impact on your company’s funnel. Featuring the commentary and insights of workplace champions CFO Jim Morgan of CallRail, CFO Amol Chaubal of Waters Corporation and CFO Justin Judd of BanbooHR.

When it comes to FP&A data, WP Engine CFO David Brolsma is an open book. “We make a data visualization tool called ‘Looker’ available to all of our employees,” reports the veteran tech executive. “We’re an open book company, so all employees can see almost all of the same performance data points that I see.” At the Austin-based start-up that provides developer-centric WordPress products for companies and agencies of all sizes, Brolsma and his extended team keep their eyes on the crucial metric of market share growth, as well as on customer retention, churn, daily active users, and other software-as-a service (SaaS) measures. Brolsma helped used a Dutch auction to take Rackspace public in 2008, just before the global economic crisis hit. The fanatical customer support he learned at that cloud computing pioneer proved valuable in helping WP Engine’s customers to navigate the extreme uncertainty brought about by the global pandemic throughout 2020. “COVID was impacting a lot of our customers, especially in

How should a textbook rental company respond when it discovers that Amazon has just introduced offerings that will make the giant retailer its newest and biggest competitor?   If it’s 2013 and the company is Chegg, Inc., management found a conference room and locked itself inside not for hours but for days and weeks, according to Dave Bernhardt, who sat alongside the company’s CFO and other operations leaders as they together considered some of the grim realities of having Amazon as a competitor. “When Amazon entered the market, pricing on textbooks fell about 40%, so the profit in the business disappeared immediately,” explains Bernhardt, who first joined Chegg as a corporate controller and soon advanced into the vice president of finance role as Chegg tapped into more of Bernhardt’s FP&A acumen. “We needed to find a way to make our business ‘capital light,’ and the question became: ‘How do we get out of where we are and take our money and put it back into something that will basically give it back to us

Waters Corporation CFO Amol Chaubal has cracked the code on the strategic CFO role, and he’s willing to share a snapshot of his formula for success. “A lot of companies focus on data and the insights coming out of that data,” reveals Chaubal, who amassed finance leadership experience in consumer products, pharma, and energy before joining Waters Corporation—a publicly listed analytical Laboratory instrument and software company—earlier this year. “Our focus is a few steps ahead. We say that data and insights are table stakes. You have to go one step further to take these insights and create action options for the business leaders. And you have to then use these options to come up with decision support and recommendations on what actions to pursue.” After helping to execute a tricky COVID pivot at his previous company, Chaubal now tries to apply his laserlike focus to commercial operations at Waters in order to drive recurring revenue gains and help to enhance the vitality of the company’s product portfolio. O

Ten years ago, when Adobe management finally made up its mind to enter the software-as-a-service (SaaS) realm and become part of the mass migration from selling boxed software to selling its software offerings via subscription, Adobe’s migratory undertaking might well have been compared to that of the arctic tern. With by far the longest such treks known in the animal kingdom, the arctic tern has one of the most widely followed migrations on the planet—and such would be the case for Adobe, whose most dedicated observers were unquestionably its investors. “How do we tell investors that this is a great thing for them, that the metrics on which they’re most reliant actually won’t have any validity for 2 or 3 years, and that they should look at other numbers instead?,” asks Justin Judd, who at the time—as a vice president in Adobe’s corporate legal group—became involved in the massive migration as the company’s finance and legal worlds converged to better address the transformation’s communication challenges. To

Start early, stay late, be prepared, and don’t shy away from the street-fight environments surrounding start-up companies. These methods have helped Michael Levine to bound up an unconventional leadership ladder en route to the CFO office of Payoneer, the global B2B digital commerce company that he helped to take public in June of this year via a special purpose acquisition company (SPAC). According to Levine, Payoneer’s decision to go with a SPAC rather than a traditional IPO was influenced by his ability to share forecasts with prospective investors amid the pandemic’s digital commerce boom. Levine followed an untraditional path to the CFO office, from his start as an investment banker to his swift rise up through the ranks in the commercial banking, telecommunications, and healthcare software sectors. Fresh from Wharton, Levine recalls, he would wait at the end of the line queued up outside the vice chairman’s office each evening in hope of a brief audience. On occasion, he might eventually snag a precious

During 2018, the very year Craig Foster joined Bright Machines, the San Francisco–based company was spun out from contract manufacturing firm Flex, raised a headline-grabbing $179 million in Series A funding, and shed its original moniker, AutoLab AI. By all accounts, the manufacturing start-up, which promised to use a combination of robots and new software to perform manual labor, was open for business. However, like many start-ups, Bright Machines had yet to add some basic business functions. “We had a sense of product, but we didn’t have any infrastructure whatsoever,” comments Foster, who notes that among the company’s most immediate needs was an HR executive hire—someone capable of populating the company with experienced managers. Still, arguably more critical to future of the business were the remedies for certain flaws that had begun to become visible in the company’s maturing business model. “I had been working there only a few months before I realized that the business model was simply not going to w

Steve and Jack discuss FP&A's 100-year march. Featuring commentary and FP&A insights from Planning Aces: CFO Kurt Shintaffer of Apptio CFO Jim Morgan of CallRail & CFO Daniel O'Shaughnessy of FormLabs.