Cfo Thought Leader

Back in 2015, after nearly two decades of diligent career-building across United Technologies, Paul Lundstrom fixed his career builder’s gaze upon the span of companies known as the Fortune 500. Like many seasoned finance executives who spend the balance of their careers inside large enterprise companies, Lundstrom had to confront the obvious truth that for every company, the CFO office has but one occupant. By all accounts, a Fortune 500 company was a worthy target for Lundstrom’s CFO ambitions, but here, too, the number of CFO roles quickly diminishes when you consider the industry-specific focus that spans the arc of Lundstrom’s career and those of so many others.   Finance executives often tell us that it was here within this realm of heightened ambition and shrinking opportunity that they dared to add one of the most satisfying chapters of their CFO careers, and so it was for Lundstrom. Last fall, the UT veteran landed safely inside the Fortune 500 world when he was named CFO of Flex, a $24 billion contr

This Episode Features Human Capital Insights & Commentary from: Dynshaw Italia, CFO, Soldo Brad Kinnish, CFO, Aryaka Will Bondurant, CFO, Castlight Health The Workplace Champions Podcast explores the innovative workforce practices of talent-minded business leaders tasked with opening a new chapter of growth for their midsize organizations. More keenly aware of the competitive price of employee burnout and workforce attrition — many midsize companies are today busy rethinking how they attract, hire and inspire employees.

According to Goodroot CFO Jim Harper, the best way to transform the current U.S. healthcare system is to replace its connective tissue. “It’s going to be a long slog and it’s got to be done one system at a time,” explains Harper, who uses the word “system” while referring to the individual points of connection that knit together healthcare’s patchwork of payers and providers. For Harper, connection points are where waste gathers within the larger system – and where companies often add unnecessary complexity in order to extract more dollars. “Because there is so much money flying through the systems there are a lot of organizations that have become involved here and they are greedy,” comments Harper, whose shares his opinion of the healthcare system as a preface to explaining the mission behind Goodroot.   Not exactly a business incubator, and not a private equity firm, Goodroot prefers to be dubbed a “community” of businesses dedicated to improving the current state of healthcare delivery.  Harper once more t

When CFO Robert Linder highlights what distinguishes the dining experience at Lazy Dog Restaurant & Bar, it’s easy to imagine him as a friendly host escorting us across a lively dining area filled with spirited patrons. “I love the hospitality industry, and I didn’t always know why—but I love to host and I love the interaction and taking care of someone and helping them to discover something new,” says Linder, whose words draw our attention to the universal splendor of dining out and its bitter absence from our lives during these past many months. From the start, we knew that our discussion would become focused on the pandemic and its impact on Lazy Dog’s business, yet we couldn’t help but want to linger as Linder listed the popular menu items from the restaurant that currently serves customers at 39 locations in seven states. In the end, we left it to Lazy Dog’s CFO to transport us back to earth with the not so enviable time of arrival being March 2020. “It’s hard not to point to something in the past ye

Years from now, when Castlight Health CFO Will Bondurant reflects back on the varied chapters of his finance career, he may title the current one “The Turnaround”—that is, if he and Castlight CEO Maeve O’Meara are able to achieve what the firm’s previous management team had not been able to: a strategy transformation. Like his CEO, Bondurant is not an outsider: After joining the firm in 2013, he was assigned a variety of strategy and financial planning duties that led to more influential product strategy and operational roles of the type that many aspiring CFOs eagerly seek out. As Bondurant shared with us his cross-functional journey, he mentioned few titles or promotions but instead drew our attention to a variety of experiences that has led us to conclude that Castlight’s future CFO first emerged as one of the company’s foremost problem-solvers. Says Bondurant: “If everything is working, you don’t always get the opportunity to fix something. The reason that I was able to have these opportunities is that we

When an inquisitive software analyst takes a seat across the table from TIBCO Software CFO Tom Berquist, the inquisitor may not know that TIBCO’s finance leader once sat on their side of the table and in certain ways still prefers it. From 1996 to 2006, Berquist added a distinguished equity research chapter to his career when he became a marquee analyst inside the software realm for a string of Wall Street investment houses—namely, Piper Jaffray, Goldman Sachs, and Citigroup. Seated across the table from the likes of Oracle’s Larry Ellison, Bill Gates (at the time, Microsoft’s CEO), and many others, Berquist asked probing questions and listened to the carefully crafted narratives designed to achieve “buy-in” on the company’s strategy from discerning analysts. “You would get pieces of information from each of the different companies, which gives you this incredibly powerful view of the market,” recalls Berquist, who even today seems to envy the analyst he once was. “The CEOs and CFOs would read your research a

It was a meeting that Planful CFO Shane Hansen tells us that he was not looking forward to. The SaaS developer’s FP&A team had discovered a “fairly large” forecasting error, and Hansen deemed it necessary to brief Planful CEO Grant Halloran on the matter. So, as planning teams are apt to do, Planful’s FP&A crew performed an extracurricular round of scenario planning—or what might more accurately be described as "CEO planning." Says Hansen: “We did our homework and put things together in order to be ready for whatever reaction Grant might come up with.” Halloran’s response: “Oh, that’s just a mistake. What can we do to improve?” Of course, whether the Planful CEO’s reaction was among those considered by the planning team in its anticipated responses is not the point. Instead, the tale of the forecasting snag allowed Hansen to bump our discussion concerning continuous planning into the continuous improvement lane. And make no mistake: Planful’s finance chief views these two realms as one and the same. O

If we were asked to boil down our discussion with CFO Gary Golden to a single word, our answer would be: “judgment.” It perhaps goes without saying that having good judgment is a prerequisite for every finance leader, and the quality frequently tops the list of reasons that CEOs give when asked to describe what sets apart one CFO candidate from another. Still, the word comes to mind not because Golden uses it—which he does multiple times—but because he routinely draws our attention to the “decision-making” central to every CFO position and the experiences that have helped to shape the judgment that he uses to make sound business decisions. Golden’s professional life began as a lawyer in a Dallas law firm, where his goal was to become a top mergers and acquisitions attorney, but along the way he jumped to American Airlines.  “One of the reasons I left private practice for American is that they had a reputation for moving lawyers onto the business side of things,” explains Golden, who says that attorneys freque

We seldom hear a finance leader tell us that they took a pass on a promotion early in their careers, so when CFO Ozan Pamir told us that as a 25-year-old associate he had turned down a vice president position with Echelon Wealth Partners, a Canadian investment banking firm that he had been with for only 2 years, we felt obliged to ask: “Why?” “I’d like to think that I’m a relatively self-aware person, and at the time I just did not feel ready—I thought that I had a little more room to grow and things to learn,” says Pamir, who had joined the banking firm as an IV analyst and was promoted in short order to associate—at which time he began managing other analysts.   “A year later, they offered me a vice president role again, and I accepted it at that time,” continues Pamir, who believes that the extra year as a “senior associate” served him well. “It gave me more time to learn how to better manage the analysts and how to take on responsibility when it came to managing certain deals,” explains Pamir, who notes t

It was roughly 12 months ago that Jason Eustace was named CFO of CuriosityStream, an upstart streaming media company launched in 2015 by Discovery Channel founder John Hendricks. For Eustace, CuriosityStream represents something of a flashback career chapter, arguably having more in common with the first 10 years of his finance career than the past ten. Turn back the clock 20 years, and Eustace could be found in the accounting department of the National Geographic Channel, which at the time was a newly formed joint venture between the National Geographic Society and Fox Cable Networks. “Nat Geo wanted to marry up their content with the distribution of the cable world, so it was a perfect marriage,” explains Eustace, who saw his responsibilities grow over a 6-year stint that ultimately landed him in a controller role. Controllership credentials in hand, Eustace then joined Discovery Communications, where he would serve in a variety of finance leadership roles over another period of 6 years. However, it was his

The mid-December conference call was 45 minutes old, CFO Brad Kinnish says, when he began to feel edgy. One of the company’s biggest deals of the year had yet to close, and the specifics behind its commission structure (or lack thereof) had led a number of the call’s participants to begin to flag potential snags. As time passed and commissions continued to dominate the discussion, Kinnish found he could no longer remain on the sidelines. “Hey, look, team—I think we’re spending time on the wrong thing here. I think we need to be spending time on closing this deal and getting it done. I need you to trust me that we’re going to pay a commission that’s fair to the sales leaders, fair to the sales reps, and fair to the company” are the words that Kinnish recalls saying as he charged the group to not begin waving red flags outside of the mechanics of the specific deal and to put their trust in him. “I needed to rely on the fact that I had built relationships with these people and had built trust and could get them

It’s a phrase that has historically never roamed far beyond the corridors of pharmaceutical companies, but now—thanks to COVID 19—the term “clinical trials” has entered the vocabulary of the public at large. Perhaps at no time in history have the “trials” that pharma companies use to generate data on the safety of a particular drug, vaccine, or treatment been as heavily scrutinized—and at no previous time has CFO Manmeet Soni of Reata Pharmaceuticals believed that the processes and approaches that govern Reata’s “trial design” have been more ripe for innovation. “Our learnings from the past 9 months are going to influence how we operate for the next 90 years,” explains Soni, who says that these learnings were put into motion last spring as COVID’s arrival shut down trials and began curtailing Reata’s data flows. “That’s when we began asking: ‘Why can’t we do trials in a way similar to how home health services are provided? Why don’t we deliver the drug to the patient’s home?’” recalls Soni, who says that serv

Among the experiences that Rob Barnhart credits with having prepared him for a CFO role was an executive training program in which he participated when he served as director of FP&A for defense contractor BAE Systems. Known as LEAD, or Leadership Enhancement Accelerated Development, the program put a spotlight not on technical knowledge or management best practices but on each participant’s soft skills, Barnhart recalls. “There were literally clinical psychologists sitting in on meetings who would later reflect on your behavior and give you advice on how you could have been a more effective communicator,” says Barnhart, who also credits one of his own earlier talent development efforts with helping him to advance down the CFO path. At the time, Barnhart was heading FP&A at Fanatics, a company specializing in sports merchandising, “The question became: How can I make sure that I don’t have to level up or bring new people in and put them over people as the challenges get more daunting?,” explains Barnha

Back in 2015, when Gary Swidler was a candidate for a CFO position at Match Group, the seasoned banking executive recalls being told by company management: “On paper, you are definitely not the most qualified person for the job.” The gap on Swidler’s resume was due to the fact that he had never held a CFO position—a void that frustrates many first-time CFO candidates who routinely find themselves second in line to candidates whose resumes list previous CFO appointments. Perhaps frustrated CFO candidates might find some comfort in the notion that Match, a company whose online offerings excel at achieving “matches”—albeit romantic ones—chose to discard industry’s traditional CFO matching criteria. According to Swidler, the CEO remarked: “‘You’ve never done this before, but I’ve known you for a long time and you have very good judgment. You’re a smart person with high integrity, so don’t prove me wrong.” Swidler’s comments expose the roles that intuition and instincts often play when it comes to CFO hiring. They

We have been speaking with Hoang Vuong for little more than a minute when he mentions the CFO mentor whom he credits with having influenced his early career decisions. “Hey, what do you really want to do when you grow up?” was the question that Vuong remembers being asked by the CFO, who had gotten to know Vuong personally while the young techie had served as an IT troubleshooter for his company’s ambitious SAP implementation. Fast-forward a few years, and the same CFO introduces Vuong to the management of an early-stage Internet search firm in the travel space, known as SideStep. Vuong joins the young company and subsequently focuses his troubleshooting skills on the firm’s mounting growth obstacles. “I had started reading a bunch of blogs where I began learning about this little company called Google and the interesting things that they did,” recalls Vuong, who says that he quickly began to grasp how Google offerings could help SideStep to address some of its nagging growth challenges. In fact, Vuong was so

When innovation is a topic for discussion, Dynshaw Italia can’t resist mentioning Cobra Beer—or, to be more specific, “the big bottle.” It was Cobra, of course, that first opted to forgo the UK’s standard 500–550 ml beer bottles and introduce an ever more generously proportioned 650 ml vessel. “Cobra was all about doing things differently and better and, as a result, changing the marketplace,” explains Italia, who recalls that Cobra’s big bottle strategic insight had to do with the willingness of UK diners to share their oversize beverage with others at their table.   “Because they were sharing the bottle, it would be kept on the table. As a result, customers entering the restaurant would see all these tables having a bottle of Cobra, and it was like free advertising,” continues Italia, who served as group CFO for the popular UK beer brand from 2003 to 2010 as it continued to flummox its beer rivals by touting the brew’s premium recipe while outsourcing the actual brewing and distribution processes. “Cobra w

Inside the realm of corporate finance, it’s safe to say that the year 2020 has been unlike any that have preceded it. As more employees have occupied remote workspaces, growing numbers of finance chiefs have told us that they are more carefully monitoring the financial and cultural levers that influence workforce behaviors.  

Thinking back to his days as a charter boat captain off the coast of Point Loma, San Diego, Dan Stokely marvels at the responsibilities that he shouldered as a young adult. Serving a mix of customers, Stokely would routinely welcome on board groups of small business owners, executives, and doctors before setting off to sea on 3- to 15-day jaunts. “Whether it was dealing with people experiencing some kind of medical emergency at sea, or really rough weather, or mechanical failures—you just had to be on top of your game all the time,” recalls Stokely, who says that the experience forever shaped his mind-set when it comes to taking on challenges.   Initially, Stokely had set his sights on acquiring equity in a boat, but conversations with different customers piqued his interest in business and led him to begin a college career alongside his sea captain vocation. Upon graduation, Stokely feared that the lack of an accounting internship on his oceangoing resume might lessen the odds of him landing a job with a big

Back in 2018—when Deb Ricci’s name topped the list of leading candidates to fill the CFO role at Guidehouse, a management consulting firm carve-out—three career distinctions likely set her apart from other candidates. First, Ricci was a veteran public sector executive whose finance resume included multiple chapters inside the government services sector, Guidehouse’s home turf. Second, she had worked inside private equity–backed companies—experience that few recruiters could ignore in light of Guidehouse being the offspring of private equity firm Veritas Capital. Third, she had an EBITDA mind-set—an unyielding orientation that allowed Ricci’s lines of sight to seldom stray very far from the metrics that helped to track, measure, and deliver EBITDA.  Of course, it is just such a mind-set that has likely kept Ricci’s finance leadership credentials on the radar of private equity partners. To date, she has played senior finance roles inside four private equity–backed firms. “I know what they’re looking for. Often

  In front of the restaurant’s dozen or more cash registers, customers were standing six or seven deep when Brice Hill raised his voice and began instructing the hungry mall shoppers to immediately exit the store. “No one listened to a single word I said,” says Hill, who opens our discussion by transporting us back to the mid-1980s, when as a teenage recent graduate of McDonald’s management training program he was given a surprise leadership test. Having made a trip to the mall for some holiday shopping, Hill had poked his head into the mall’s marquee McDonald’s only to find a few of his fellow managers nervously waiting for a return call from McDonald’s headquarters. The restaurant—at the time one of the busiest McDonald’s locations on the West Coast—had only minutes earlier received a bomb threat, and as Hill digested the blank stares triggered by his shouts to clear the store, he realized that more extreme measures were required. Leaving the customers in their queues, the young manager dodged the doubtful