Products That Count Podcast

When a business wants to innovate and capture a different market segment, that might involve some big changes. For some, this also might mean changing from a direct-to-consumer approach and targeting your product toward other businesses. What are some elements and surprises to consider in order to make a successful switch? Cox Communications Product Lead Kelly Hoople shares how her path led her to a product leader role, and what it takes to be successful when moving a business from B2C to B2B.

Fmr Transformco Product Director Maheep Bhalla introduces the Responsive Product Accountability category for the 2022 Product Awards.

Most of us need some type of insurance at different points in our lives, and often more than one type of policy. The paperwork can be cumbersome, the claims drawn out, and the whole process daunting. Is the insurance industry taking a digital cue from others, and how can it become customer-empowering? Getsafe VP of Product & Design Konrad Heimpel shares insurance changes within tech and how its product development is different from other industries.

This is the third in a five-part series introducing the categories for the Products That Count 2022 Product Awards. Last time, we heard from Transfix Product Marketing Lead, Patrick Blute, on Delightful User Journey. In this talk, Indeed.com Senior International Product Lead Iryna Krutenko introduces the Level Up Scale & Complexity category for the 2022 Product Awards.

Self-driving cars, replicators from Star Trek, or even Rosey from The Jetsons: It is an exciting time to be in the field of artificial intelligence with many ideas defining what it means. It also is a popular career path for product professionals. What does it actually mean outside of all the hype and excitement surrounding this term?  In this episode, Product Talk host and ALTR Product Lead, Neha Shah, interviews Procore Product Lead Reza Shirazi who talks about demystifying artificial intelligence and what it means to build AI products.

This is the second in a five-part series introducing the categories for the Products That Count 2022 Product Awards. Last time, we heard from Google Product Lead, Neha Taleja, on Informed Go-To-Market Strategy. In this talk, Transfix Product Marketing Lead Patrick Blute introduces the Delightful User Journey category for the 2022 Product Awards.

The most critical decisions in the world are driven by people’s understanding of unstructured content. It all comes down to the abilities of subject matter experts to make those decisions entirely driven by whether they're looking at the right piece of that data at the right time. Is there a solution for these companies to view and process the correct information? Sorcero CEO Dipanwita Das shares ways she discovered data analytics can produce cognitive solutions in life sciences.

When developing a B2B product, product managers have to think a bit differently than other PMs. From ideation to client interaction to pricing, many areas shift for this specific market. What are some areas PMs should focus on when working within the business-to-business realm? Ambient Photonics CEO Bates Marshall shares the ways B2B product management differs from direct to customer and some tips for product managers at B2B companies.

PMs need a plan to launch their products in the market, whether beta, internal, or otherwise. For the 2022 Product Awards, the Awards Advisory Board proposed 5 new categories, including Informed Go-To-Market Strategy. How will they do the testing, experimentation, and ramp-up, and what are the best tools out there to help in this process? Google Product Lead Neha Taleja introduces the Informed Go-To-Market Strategy category for the 2022 Product Awards.

We are taught to experience life, not just live in it, and this can be true for product management. PMs need different lenses to solve problems and develop ideas. How do we cultivate storytelling with our products? VP of Product at Disney Streaming Dave Lankford speaks about inclusivity and true listening, and how this relates to product development.

Product managers and leaders come to the world of product from many different backgrounds. This gives each individual product person a unique perspective on the products they build. But what does it mean to truly be a product visionary? In this talk, fmr IBM VP & Partner and current Structured Mischief Founder and CEO, David Jensen, joins us to discuss visionary product thinking.

There are as many ways to build a business as there are people who build them. Some are motivated solely by profit, some by challenge, some by accident, and some by philanthropy, or purpose. What does it mean to build with purpose? Join Amazon Care Head of UX Design and Research Dane Howard to learn about the concepts and actions necessary for building with purpose.

It’s all too easy to get serious about work. We have meetings, deadlines,  goals, profits, and more to consider. How can we maintain the fun while we do the work of making great products? In this talk, Melissa Pickering, former LEGO Education Head of Product, joins us to talk about focusing on play within your product.

Users tend to be less concerned with what companies are meeting their needs, as long as those needs are met. Companies see users jump to competitor’s platforms and see a pain point. How can content producers get their content in front of users on all chat platforms and drive revenue? GameOn Founder and CEO Alex Beckman joins us to go over how companies can connect the dots between content and chat platforms all over the world.

Scaling a global business in the age of remote work demands a specific approach for it to be successful. Remote work is here to stay, whether companies have chosen it as a convenience, strategic advantage, or pandemic necessity. How can companies use remote employees as an advantage when scaling a global business? Join MURAL Co-Founder and CPO Agustin Soler as he offers insights into his experience in scaling a global business over the last decade and creating a  2021 Product Award Winner in the Design Interface category.

Our Summer Series of podcasts is designed to introduce you to some of our most popular content and superstar PM professionals from the last six years. This episode focuses on making impactful products from one of the most popular episodes of Product Talk. Are you putting the customer first when designing products? Join product superstar Marty Cagan, founder of Silicon Valley Product Group, to learn about how product managers can put the customer first to build impactful products.

Our Summer Series of podcasts is designed to introduce you to some of our most popular content and superstar PM professionals from the last six years. This episode focuses on artificial intelligence and machine learning highlights from five popular episodes of Product Talk. How do product leaders succeed in building smarter AI and ML that make products better? These product leaders share their insights about the potential of AI, along with some limitations to keep in mind.

Our Summer Series of podcasts is designed to introduce you to some of our most popular content and superstar PM professionals from the last six years. This episode focuses on product lifecycle highlights from five popular episodes of Product Talk. What’s your strategy for optimizing your product lifecycle efforts? These product leaders share their insights from their experience managing products at leading tech firms.

Our Summer Series of podcasts is designed to introduce you to some of our most popular content and superstar PM professionals from the last six years. This episode is one of the most popular podcasts we’ve produced. What would you ask of senior product managers if you could take training with them? Join these five seasoned product gurus for their perspectives on product management.

Most companies struggle trying to balance the conflicting demands of sustaining an existing business and taking on a disruptive challenge. Product leaders in particular must find ways to innovate in a competitive marketplace. Are you looking to cross the chasm, catch the next wave, keep the next wave from catching you? Silicon Valley icon Geoff Moore, author of Crossing the Chasm (over 1 million copies sold), shares case examples from Salesforce, Microsoft and more from his book, Zone to Win: Organizing to Compete in an Age of Disruption.