Synopsis
Products That Count is one of the largest communities of product managers, leaders and founders in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit. More at ProductsThatCount.com.
Episodes
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EP59- Product Lifecycle #4: Instagram Product Lead on The Impact of Small Changes
13/03/2019 Duration: 35minProduct managers often focus on reimagining a tool or solution from scratch. However, there's plenty of disruptive innovation that comes from incremental changes over time. What is the best way to make an impact with subtle tweaks to a solution? As part of our Product Lifecycle series, Instagram Product Lead Alex Plutzer on how to make your mark with gradual product enhancements. Plus, he talks about the importance of solving the right problem & effectively managing the product lifecycle.
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EP58- Diverse Voices #4: SpotHero Product Lead on Simplifying Complex Products
27/02/2019 Duration: 30minIt's easy to look at a simple product and think that it can't be hard to make. However, the simplest interfaces often require the most demanding development. What does it take to bring simplicity to life when facing complexities? As part of our Diverse Voices series, SpotHero Product Lead Jenny Wanger talks about lessons learned as a line cook, optimizing simple interfaces and what it takes to get ahead as a product manager.
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EP57- Product Lifecycle #3: Google Product Lead on Building With Big Data
13/02/2019 Duration: 31minIn product management, we hear about the importance of data all the time. That said, not every product manager understands what to make of every data set they review. What does it take to make informed product decisions using data? As part of our Product Lifecycle series, Google Product Lead Dacheng Zhao talks about moving from retail management consulting into big data products, why data products stand out from the crowd & what it takes to become a great product manager.
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EP56- Diverse Voices #3: Venmo Product Lead on Becoming a Product Insider
30/01/2019 Duration: 29minEvery product manager's journey takes them on a different path to find the perfect role. Often, this involves using skills from other industries to influence their product decisions. What are the best ways for "product outsiders" to apply these learnings to building great products? As part of our Diverse Voices series, Venmo Product Lead Ashley Phillips talks about how her journalism career ultimately got her into product management, moving from large companies to startups and her personal definition of great products.
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EP55- Product Lifecycle #2: BioDigital CPO on Living The Product Lifecycle
09/01/2019 Duration: 33minEvery product manager starts out in a variety of entry points. What does it take to build a long-term career - and most importantly, how do you create value for customers and your business? BioDigital CPO Vivian Chang talks about going from project manager to CPO - along with the importance of being user-focused throughout the product lifecycle and how to scale with revenue-driven products. Click here to read more about Vivian's story: http://bit.ly/2FbTROq
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EP54- Diverse Voices #2: Hinge CPO on True Love Through Product
26/12/2018 Duration: 29minDating apps have completely turned social interaction upside down - re-engineering how people meet and how we open up to others. How do product managers continue to enhance opportunities for people to find "the one?" Hinge CPO Tim MacGougan talks about the evolution of his product career - leading into the current state of dating apps and what we can expect in the near future. Click here to read more about Tim's story on our blog: http://bit.ly/2Q2P2ru
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EP53- Product Lifecycle #1: Ovia Co-Founder on Finding Customer Value
12/12/2018 Duration: 30minWith more choices than ever before, it's easy to get lost in the app store. How do you build products that stand out? Ovia Co-Founder Gina Nebesar talks about building customer empathy, creating successful prototypes and how to stay ahead of the competition with growth products.
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EP52- Diverse Voices #1: Acorns Product Lead on Getting Promoted
28/11/2018 Duration: 26minEvery product manager thinks about leadership opportunities - and the first question is, "how do I get there?" Acorns Product Director Paige Conrad talks about how to sell yourself, promoting inclusion in the workplace and what it takes to make great products.
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EP51- studiored Founder on Developing Digital & Physical Interactions
22/05/2018 Duration: 23minstudiored Founder Philip Bourgeois is my guest on this week’s podcast episode. Learn about his processes for developing digital and physical interactions throughout the development process, that have made his firm the leading producer of wearables and bio-tech hardware in Silicon Valley. Learn more at ProductsThatCount.com.
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EP50- mParticle CEO & Co-Founder on Scaling Teams and Going Public
15/05/2018 Duration: 27minMy guest on this episode is Michael Katz, CEO & Co-Founder of mParticle. He talks about the culture and practices that have allowed him to build product-focused teams that continually execute, deliver value, and leave a legacy. About the Guest: Michael Katz is Co-Founder of mParticle and serves as its Chief Executive Officer and Director. He is responsible for creating and overseeing the execution of mParticle's vision of becoming the premier mobile data solution. He is formerly the Vice President of Optimization & Analytics at Yahoo via the acquisition of Interclick, a company he founded, organically grew to $140M in revenue, and sold to Yahoo for $270 million in 2011. Learn more at ProductsThatCount.com
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EP49- Security Guru on Building Secure Products
08/05/2018 Duration: 22minIn this podcast interview, I sit down with security guru Rene Kolga for a chat about building security products. He talks about how it's different from building for any product, yet how it's similar. Learn more at ProductsThatCount.com.
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EP48- Wevr Head of Product on Shifting to AR/VR
23/04/2018 Duration: 19min"Today, our phones and camera are trying to take us into another reality"...and that reality is AR/VR/MR. On this episode, I interviewed Wevr Head of Product Sami Ramly to share with us why and how to build for this new paradigm. Learn the thought-processes Sami uses at Wevr to tackle the world of augmented and virtual reality.
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EP47- Author of the Netflix Culture Deck on Developing Teams that Scale
17/04/2018 Duration: 26minIn order to be nimble, you need to have a great team that grows with your organization's technology and culture. Join Patty Mccord and I on this podcast epsiode about how you should tackle team development and management as a Product Manager. Patty headed up HR at Netflix for 14 years and helped develop the Netflix Culture Deck, which is still a staple onboarding document for companies today. Her book “Powerful: Building a Culture of Freedom and Responsibility,” focuses on how the high-performing culture at Netflix was formed — advocating complete honesty and using challenges as motivation rather than incentives.
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EP46- Chief Product Officer at Box on Building User Experience and Development
10/04/2018 Duration: 25minBuilding "products that count" involves more than just developing a great product, it's about creating a memorable user experience from beginning to end. Sure, making sure your infrastructure is technically solid and functioning is integral, but how do you make this process inspiring? How do you create a process that encourages the user to integrate your product into their daily life? and share it with their friends and peers? In this month's podcast episode, I chat with Box CPO Jeetu Patel about how you can begin building the user experience in early development and how you can have the biggest customer impact at scale.
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EP45- Silicon Valley-based Social Science and Business Journalist on Middleman Economy
21/02/2018 Duration: 18minWhy would anyone want to hire a middleman, like someone to get your groceries, especially if you have time to take care of the planning and shopping yourself? On today’s episode, my guest Marina Krakovsky discusses her book The Middleman Economy. Marina shatters old stigmas about middlemen of yesteryear, explaining why some middlemen have disappeared while many others have gained in importance. She offers clear suggestions about what today’s businesses must do to make technological progress work for them, not against them. On the show, you’ll hear Marina’s opinion that despite predictions that the internet would destroy the need for middlemen, she argues they're more valuable than ever though their roles have changed.
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EP44- SurveyMonkey fmr President & CTO on Making a Difference with Tech
07/11/2017 Duration: 15minHow is technology making a difference in your life today? On today’s episode, my guest Selina Tobaccowala discusses her newest startup Gixo and how she plans to help consumers lead healthier lives. You'll hear Selina compare and contrast her experiences with Evite, the company she co-founded; SurveyMonkey, the company she helped grow and scale to 200 million users; and Gixo, her current-day startup that she co-founded with Al Lieb. Selina also shares insight into what makes a great Product Manager and how to take your career to the next level. It starts with carving your own path, a lot of success starts with you taking on more responsibility—be proactive and ask for more from your manager instead of waiting for them to come to you. Selina also tells me that PMs are the glue that makes all the pieces work and it’s important to know the answers to the following: What are the important areas of feedback that helps drive your product? What are the business metrics? What are the strategic goals? How do you make
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EP43- Product Expert David Fradin on What Makes a Great Product Manager
30/10/2017 Duration: 20minWhat are the qualities you look for in a great product manager? Today, my guest David Fradin shares his thoughts on what makes a successful, innovative product leader. David is a classically trained Product Manager, now coach, that worked with Steve Jobs at Apple and worked for David Packard at HP—all in all, he’s been in the product management industry for over 47 years across 27 different organizations and verticals. On the podcast, you’ll hear David’s mnemonic “S.P.I.C.E S.” and you’ll learn the six keys to building insanely great products which stands for: strategy, process, information, customers, employees, and systems & tools David tells me one of the most important things that a product manager should do is to start as a leader to assess the product lifecycle. David Fradin’s Influencers Steven Johnson Innovation Tools: The most successful techniques to innovate cheaply and effectively
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EP42- Game-thinking Guru Amy Jo Kim on Accelerating Early Product Design
02/10/2017 Duration: 23minHow can “game thinking” help strengthen long-term engagement with your users? Today, on this episode, my guest Amy Jo Kim discusses how she helps entrepreneurs bring their ideas to life with game thinking to help accelerate early product design.
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EP41- Career Coach Dorie Clark on How to Create and Monetize a Strong Brand
02/10/2017 Duration: 25minWhat are three words you would use to describe yourself to help build your personal brand? On today’s podcast, you’ll hear Dorie Clark discuss her books, what keeps her committed to helping people get their ideas heard, how she uses the 3-word exercise to start the branding process, and much, much more.
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EP40- Products That Count: Get Storied CEO Michael Margolis on Storytelling in the Age of Disruption
04/09/2017 Duration: 26minAre you telling the big-picture story that’ll influence change? What is the structure of belonging in the digital age? These are just a few questions the CEO and Founder of Get Storied, Michael Margolis, asks on today’s episode. Michael has a background in cultural anthropology, and he works with people who are changing history; people who are doing things that have never been done before. On this episode, you’ll hear his insights on why storytelling is more crucial than ever in our age of disruption and innovation. First and foremost, it’s all about the human experience. Emotion starts first. As consumers, we buy on emotion and justify with logic. On this podcast, you’ll hear about Michael’s story and how he got into his role as a Narrative Strategist and what keeps his passion for storytelling alive. You’ll also hear great advice on why online comes first when it comes to your personal story and brand. Michael mentions how you write your about page and bio is one of the most important skills we don’t get ta