Introvert Biz Growth Podcast

In this episode of the Humane Marketing podcast, we dive into the ‘P’ of Pricing, exploring the art of authentic pricing conversations and strategies with our guest, Nikki Rausch, CEO of Sales Maven. Our conversation covers essential topics such as whether to list prices on your website, how to approach pricing objections, the delicate balance between transparency and personalization in pricing, and much more. Join us in this discussion as we strive to make pricing a humane and ethical aspect of our businesses. In this episode, we talked about: Whether we should list our prices on our website – or not How to have pricing conversations Whether to offer payment plans How to handle pricing objections And so much more Ep 175 [00:00:00] Sarah: Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with

In this episode of the Humane Marketing podcast, we venture into the 'P' of People as part of our ongoing exploration of the 7Ps of the Humane Marketing Mandala. Join me in a conversation with Cara Steinmann, the visionary founder of the Ravel Collective and host of the Ravel Radio podcast. Together, we delve into the art of authentic networking, emphasizing the importance of core values, unconventional approaches on LinkedIn, and the profound impact of empathy on your business relationships. Discover new insights that could transform the way you approach human connections and meaningful networking. In this episode, Cara and I discuss: Her experience with traditional networking and how she redefined it How to bring our core values to our networking How Cara uses LinkedIn to create connections, but not with a lead-generation mindset Networking for introverts How to be intentional when networking The importance of quality over quantity And so much more Ep 174 [00:00:00] Sarah: Hi, Cara.

Today's conversation fits under the P of Personal Power If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala. (If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at humane.marketing/1page. It comes with 7 email prompts to really help you reflect on these different Ps). It’s time for another short solo episode. This time I’d like to share a bit more about the 2nd P of Personal Power. I'll address: Why it’s key to know your Personal Power in Humane Marketing How defining your core values dictates how you show up in the world What other personality assessments you can use to learn more about who you are How all this information helps you understand your Unique Holistic Marketing Super Power And how to bring all of that into your story Ep 173 text [00:00:00] Sarah: Hello, Humane Marketers. Welcome back to the Humane Marketin

In today's episode, we dive into the P of Passion with our guest, Sophie Lechner, founder of The MAGNET Model. Join us as we explore Sophie's passion, the impact of her passion project, the Marketing Mutiny, and how it all fits into the bigger picture of humane marketing. In this episode with Sophie, we talked about: Her community passion project called the Marketing Mutiny Why she created it and her goal with it What makes it different from an online summit How a passion project creates a sense of purpose for your business How to create your own passion project and much more -- Ep 172 transcript [00:00:00] Sarah: Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. [00:00:23] I'm Sarah Zanacroce, your

Join us for another episode as we dive into the world of communities with the Eddy Augusto, the community facilitator of the Humane Marketing Circle. Eddy shares thought-provoking perspectives on the distinction between communities and audiences, drawing from real-life examples, talks about the essence of "Community" and explains the numerous benefits of communities, for its members and the brand. Eddy's definition, "When at least two people begin to feel concern for each other’s welfare," encapsulates the spirit of community. Listen to this episode if you’re considering to host your own community, or be part of one. In this amazing episode Eddy and I talk about: the definition of a community, and how it’s different from an audience the criteria of a healthy community how communities benefit the members as well as the brand our own experience within the Humane Marketing Circle and much more --- Ep 171 transcription [00:00:00] Sarah: Hello, Humane Marketers. Welcome back to the Humane Marketing

In today's episode, we sat down with James, a Freelance Web and Graphic Designer based in Bedford, Bedfordshire, who brings a wealth of experience in creating websites for Coaches. During our chat, we covered a lot of useful topics that can really help you level up your coaching website. We started by demystifying the differences between graphic and web design. Then, we dug into how to make sure your website truly reflects your coaching services and personal brand. James shared some great tips on planning out your website content effectively, and how to present your services in a way that resonates with your potential clients. We also explored how your website can connect better with your ideal client and the strategies you can use to keep them engaged and interested. Ever wondered whether you can change your website once it's up? We talked about that too. Plus, James shed some light on the ongoing maintenance that websites might need, and what to look for when choosing a website host. Whether you're a

In today’s episode, we delve into the vital “P of Pricing” as we sit down with Patty Block – a business advisor, pricing expert, author, and empowering speaker. In our conversation, we explore the intriguing relationship between broken cookies and our limiting beliefs with pricing, the challenge of being affordable for everyone while avoiding burnout, and effective techniques to communicate the true value of our services before raising prices. We also dive into strategies for determining fair pricing, tackling the “Good Girl’s Dilemma,” and letting go of patterns that don’t serve us. Get ready to be inspired! In this episode Patty and I discuss about: The relationship between broken cookies and our limiting beliefs with pricing The challenge of wanting to be affordable for everyone – and burning out while doing so Effective techniques to communicate our value and why we need to do that before raising our prices How to get started when you’re determining your prices and much more [00:00:00] Sarah: Hell

In this episode we dive into the topic of service lines. In this solo episode I explore the relevance of service lines for service-based businesses and draws parallels to product lines commonly used in product-based businesses. I explain how service lines can provide clarity, structure, and differentiation to offerings. Using the example of the Humane Marketing service line, I highlight various products and services within the line that help individuals adopt Humane Marketing in their business. I discussed the benefits of implementing service lines, such as showcasing expertise, targeting specific niches, and helping clients understand pricing models. Tune in to gain insights on how service lines can benefit your service-based business and enhance your marketing approach. In this episode I talked about: Product lines vs. Service lines The benefits of having service lines in service-based businesses Steps to implement service lines in your business The role of service lines in pricing and packagin

In this week’s episode of The Humane Marketing Show, we have the pleasure of speaking with Tom Greenwood about the concept of a Humane Web. Tom is the co-founder of Wholegrain Digital, a trailblazing digital agency that prioritizes sustainability as a Certified B Corp. Renowned for his expertise in business, design, and web technology's role in addressing environmental issues, Tom is also the author of the enlightening book, Sustainable Web Design. Throughout our thought-provoking conversation, we explore the meaning of a Humane Web, its connection to ethical design, and the crucial role website owners play in contributing to a more humane web. We delve into best practices for prioritizing user wellbeing while achieving marketing objectives, discuss the social and environmental impacts of AI, and highlight successful examples of organizations embracing the principles of the Humane Web. Tune in now to gain a fresh perspective on the future of digital marketing and web design. In this thought-provoking epi

In today's episode, we have the honor of speaking with Jeffrey Shaw, an author and advocate for self-employed business owners. Jeffrey is not only the author of the "LINGO" and "The Self-Employed Life," but also the host of the popular podcast with over two-million downloads, and the founder of the Self-Employed Business Institute. In this episode, we delve into the concept of the Self-Employed Ecosystem, encompassing personal development, business strategies, and daily habits. We explore the Vision Paradox, Jeffrey's unique "Hug Marketing" approach, the power of trust in something bigger than oneself, and the essential daily habits that help us navigate the uncontrollable. Let’s uncover the keys to success in the self-employed world. In this episode, we talk about: The Self-Employed Ecosystem which includes Personal Development, Business Strategies and Daily Habits The Vision Paradox: how to not self-sabotage and be disappointed when we don’t achieve our goals Jeffrey’s ‘Hug Marketing’ approach Tr

Today I’m talking to Christine, a Humane Marketing Circle member and Creative Start-Up Coach about passion and happiness. Join us for a thought-provoking conversation with Christine Michaelis, author of the book “The Happiness Formula.” We explore the intriguing question of why some business owners find greater happiness in their endeavors than others. Throughout our discussion, we uncover a treasure trove of insights, examining the transformative power of habits that promote happiness, the art of setting achievable goals that foster fulfillment rather than disappointment, and the joy derived from being part of a vibrant community. Drawing from her extensive research and expertise, Christine offers practical strategies and illuminating anecdotes that are sure to inspire and motivate listeners to unlock their own path to happiness in business and beyond. So tune in as we embark on this captivating exploration of what it takes to be a truly happy and fulfilled business owner. In this episode, Christine and I sh

Today's episode features a special guest, Mark Schaefer, a globally-recognized keynote speaker, futurist, business consultant, and author. Mark and Sarah delve into the significance of community in today's world and its role in humane marketing. They explore the difference between a community and an audience, the importance of letting go of control as a community builder, the struggles of building a community, and the potential synergy between AI and human communities. They also discuss effective strategies for attracting new members, common mistakes made by community builders and how AI fits into the picture of community. As entrepreneurs, understanding the essence of community building and the benefits it offers can help us create meaningful connections and grow our businesses sustainably. He studied under Peter Drucker for three years and has advanced degrees in marketing and organizational development. Mark holds seven patents and is a faculty member of the graduate studies program at Rutgers Univers

In this episode of the Humane Marketing podcast, I talk to Meg Casebolt, founder of Love At First Search, about search engine optimization (SEO) and specifically about Cornerstone content. We discuss the basic steps to optimize a website for search, using empathy in keyword research, whether to aim for high traffic or low competition keywords, how to write Cornerstone content, the length and structure of the content, and how fast to expect results. We also touch on the evolution of search with the arrival of AI and so much more. Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility. It was never her vision to run an agency, but as her reputation grew, she made the decision to build a team of women that could support th

Let me tell you about today’s guest, Alexander Inchbald. Alexander is on a mission to help 10,000 changemakers to create their Masterpiece and become Rainmakers. He is the founder of the #Masterpiece Movement, a growing community of pioneers, changemakers, misfits and rebels. Together with other likeminded communities they are creating a system that will sustain humankind. Alexander is a global authority on creativity: how we master our mind and body during the act of creation so we create a Masterpiece. He has studied Masters from the worlds of art, science, religion and leadership, explored the cutting edge of psychology, neurology, physiology, epigenetics and metaphysics, and experimenting with creativity, painting in gale force, freezing conditions and blizzards all over the world. The story that has emerged will literally blow your mind. He is a bestselling author a few times over, has worked on all of the United Nation’s Sustainable Development Goals and lives with his family above Lake Geneva

Miriam Schulman, my guest today, is an artist, author and host of The Inspiration Place podcast. She’s helped thousands of creatives around the world develop their skill sets and create more time and freedom to do what they love. Her signature coaching program, The Artist Incubator, teaches artists go from so-so sales to sold-out collections. After witnessing 9/11, Miriam abandoned a lucrative hedge fund to become a full-time thriving working artist. Featured in major publications including Forbes, The New York Times, Where Women Create, Art of Man, and Art Journaling magazine. Her artwork has also been featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. NOW, Her book with HarperCollins Leadership, Artpreneur, has been released in JANUARY 2023. In today's episode, Miriam and I talk about: The definition of art Why creative artists struggle most with marketing How embracing your inner weirdo and honoring what comes easy for you Why talking about the problem doesn’t work fo

Today's conversation fits under the P of People If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala. (If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at humane.marketing/1page. It comes with 7 email prompts to really help you reflect on these different Ps). So, we’re talking about the P of people or H of Humans. Only 5 years ago, if I said ‘People’ you probably pictured a room full of people, or you and your clients or you and your friends going for a walk. Today, in the business context, a lot of the People stuff happens online, on Zoom. I’ve been working online for many years before the pandemic, so it wasn’t a big change for me. I remember putting up a bonus free webinar to help teachers get acquinted with Zoom in the early months of the pandemic. Well, now everyone is Zooming. But not everyone does it well. Just the

Today I’m talking to Julian Crosson-Hill. Julian Crosson-Hill, ACC, is an ICF certified spiritual life coach and human design specialist. Julian’s spiritual journey to answering his spiritual calling has taken many twists and turns over 32 years of seeking. Discovering human design during his spiritual life coach training really impacted that journey. Seeing human design as a permission slip to let go of the shoulds and have-tos has allowed Julian to create a life and business that feels aligned with his spiritual calling. As the founder of Priest of Inanna, LLC Julian helps spiritual professionals and entrepreneurs breakthrough self-created limitation and change the world. Julian is also an active member of the Humane Marketing Circle. In today’s episode, we cover the following points: What Human Design is and where it comes from The five different Human Design types How knowing our design helps us in business and marketing How AI can be positive for Generators How HD hands out permission slips And so much

Today's conversation fits under the P of Passion If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala. (If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at humane.marketing/1page. It comes with 7 email prompts to really help you reflect on these different Ps). In today's solo episode, I'll dive into the P of passion, and figuring out your WHY: The 17 Sustainable Development Goals and what they are Why they can help us figure out our WHY How to take those big global goals and apply them to our own personal, human level Why we're sometimes stuck on our journey to finding our why - and what to do in that case And so much more Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Huma

My guest today is Jillian Vorce. For more than two decades, Jillian has been helping professionals make connections and attain their business goals. With a focus on networking and relationship development, she works to open doors and create opportunities. Her trustworthiness and highly positive energy have inspired senior-level executives and business owners across the globe. In 2003 she founded The Jillian Group, Inc., where her team provides strategic relationship development and management consulting services. Jillian's previous work includes her first book "20/20 Mind Sight: Refocus, Reignite, & Reinvent Your Life From the Inside Out" and the TEDx Talk “The Lens of Connectivity.” In today's episode, Jillian and I address the following topics: The importance of relationships in business If networking works and whether it's enough How to build a community and why it matters How communities are different from networking groups Jillian's secret recipe for nurturing relationships And so mu

Today's conversation fits under the P of Promotion. If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala. (If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at humane.marketing/1page. It comes with 7 email prompts to really help you reflect on these different Ps). My guest today is Teresa Heath-Wareing. Teresa Heath-Wareing is an online business, marketing & mindset expert who works with business owners from across the world, helping them to build a business and life they love. As well as inspiring members to dream big and set ambitious long term business goals, Teresa equips them with practical actionable steps to get them closer to their goals. Her holistic emphasis on the whole business, and the mindset of the business owner, enables her members to navigate the world of running a business with Teresa as their biggest cheer