Synopsis
Marketing, entrepreneurship, membership sites, webinars, and traffic
Episodes
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1016: Next Net Media: Master the Current Digital Landscape with Max Gomez Montejo
19/01/2024 Duration: 22minDigital marketing products and services play a pivotal role in today's business landscape, providing a powerful avenue to reach and engage a global audience. They are essential for building brand awareness, driving online visibility, and establishing a strong online presence. In an increasingly digital world, leveraging these tools is critical for businesses to stay competitive and connect with their target market effectively. Max Gomez Montejo is the influential Chief Marketing Officer at Next Net Media, overseeing many well-known websites. Today, Max joins and shares his wealth of knowledge in SEO, PPC, content creation, SEO reselling, and his extensive expertise in E-commerce, travel, telco, and B2B sectors! Stay tuned! Resources Next Net Media Site Max Gomez Montejo on Linkedin
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1015: CAGR Investments: Start, Develop, And Sell A Small Business with LaSean Smith
17/01/2024 Duration: 26minDo you run a successful small business and want to sell it? Or are you the one who struggles to develop your business and is wondering how you can accelerate your path toward success? Either way, both processes are complicated to do, especially if you are new to it. Thus, having a trustworthy expert by your side is a must. And that’s where CAGR investment will come to your aid. LaSean Smith is the Investor and founder of CAGR Investments, a micro-private equity firm that provides permanent capital to businesses that create leverage through audience and automation. LaSean is an expert in acquiring and incubating small businesses across the world, with the goal of helping them in that journey. Tune in as LaSean talks about leveraging AI tools in business processes, entrepreneurship strategies, buying and growing businesses, mistakes in business operations, and more. Resources LaSean Site CAGR Site https://www.linkedin.com/in/laseansmith/
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1014: White Label IQ: Have The Best Talent At Your Service And Demonstrate Authority On The Market with Brian Gerstner
15/01/2024 Duration: 24minThe world is changing fast. Things have gotten complicated. Nowadays, it is necessary to have the right skills to get more work done fast and with quality. But how could you find people with the specialized skills you need? Through White Label IQ, they can provide you with people with skills that deliver high-quality work. Now, you can focus more on the work that you do best while having peace of mind that the other task is done to a high standard. Brian Gerstner is the president of White Label IQ, a company that thrives on providing design development, SaaS application development, and paid media for agencies. Brian is an expert at creating, directing, and leading teams of freelance professionals. His mission is to make agency life easier and more profitable. Tune in as Brian shares how to scale a team, the magic of going offshore, overcoming communication challenges, leadership skills, and many more! Resources White Label IQ Site White Label IQ on Facebook Brian Gerstner on Linkedin
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1013: Utilizing Content Creation To Attract Clients And Generate Leads with Levi Lascsak
14/01/2024 Duration: 26minHave you ever found yourself trapped in the grind of doing everything on your own, feeling overwhelmed by the belief that hiring help was just too expensive? Most entrepreneurs fail because they think they can do it alone and it will be much cheaper. Little do they know that this method will only burn them out and will lead to failure. As such, spend more time doing what you love rather than being buried in prospecting tasks. Picture yourself implementing a strategic plan, hiring people, and leveraging their expertise. Envision breaking free from the shackles of time-consuming activities and just prioritizing the most important task. Doing so directs you to the path of success. Levi Lascsak is a real estate agent and investor, business consultant, YouTuber, and the co-founder and CEO of Positive Prospecting, guiding you to generate leads and close deals through content creation. With his exceptional skills and knowledge as an entrepreneur, Levi will discuss all about creating content, real estate, hiring
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1012: The Future of Education: School Apps Today and the Tech-Driven Approach to Learning with James Finlen
12/01/2024 Duration: 35minThe education system doesn't always meet the different needs of students, which can make them feel bad about themselves and not interested in learning. The system focuses on sitting for a long time and there are concerns about how technology affects real connections between people. It’s time to change the way we educate and use technology and mentoring to make it more personalized. James Finlen is the Founder and CEO of School Apps Today, a company that aims to bring about a positive change in education by offering practical insights and strategies that address the evolving needs of students, with a focus on holistic development and preparing them for success in various aspects of life. Today, James shares insights into his 20-year journey as a high school teacher and basketball coach, along with the mission of ‘School Apps Today’. Stay Tuned! Resources The Gap App Site
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1011: Digital Marketing: Principles, Basics, and Challenges with Tim Butler
10/01/2024 Duration: 23minHow can marketing principles transform your approach and overcome challenges? Exploring marketing principles not only gives you a strategic mindset but also provides valuable insights for navigating challenges. Clear messaging and the timeless nature are the core marketing fundamentals. Take a moment to pause, reflect, and focus on impact, not just engagement metrics. By embracing these principles, you not only stand out from the crowd but also create a brand that genuinely connects and influences your audience. Tim Butler is the Founder and CEO of Innovation Visual, a highly regarded marketing consultancy that has helped clients in diverse sectors such as manufacturing, technology, healthcare, finance, and professional services. With a background in marketing, sales, and consultancy, along with extensive digital expertise, Tim has established a company with a skilled team that provides digital search marketing strategies to a wide range of UK and international clients. Tim will discuss digital marketing,
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1010: Making Every Dollar Count: Approach to Strategic Law Firm Marketing with Eric Morgan
08/01/2024 Duration: 27minAre you finding it challenging to enhance the visibility of your law firm and attract valuable clients in a highly competitive legal landscape? It's about positioning your law firm as a trusted authority, building client trust, and standing out in a crowded market. Prioritize a comprehensive online presence, engage in thought leadership, and leverage the power of social media to connect with your audience. In the digital era, strategic marketing is not just a choice; it's an essential requirement for law firms aiming to thrive and create a lasting impact. Eric Morgan is the President CEO of Morgan and CO, and Roux Advertising with over 25 years of media strategy, planning, and buying experience in offline, online, non-traditional, and promotional advertising tactics. Tune in to Eric's insightful discussions where he sheds light on common pitfalls that marketers often encounter and provides valuable insights on how to navigate them. Stay tuned! Resources Morgan and Co, Site Eric Morgan on Linkedin
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1009: Get Phyllo: Scale Your Brand Through Influencer Marketing with Prateek Panda
07/01/2024 Duration: 21minSocial media has now become a key factor in promoting your business, at the same time, various social media influencers or content creators have flooded different platforms, creating videos and gaining thousands and millions of followers. With an influencer marketing strategy, you can now collaborate with influencers to advertise your brand to their followers. And in order for it to be effective, choosing the right influencer is critical. Prateek Panda is the vice president of marketing at Get Phyllo, an application programming interface that creates data by connection to various social platforms and collects information about influencers or content creators so you can have the right person to advertise your brand. With his expertise in influencer marketing, Prateek will discuss how you can utilize this marketing channel to scale your business effectively. Tune in to learn more! Resources Get Phyllo's Site Prateek Panda on Facebook Prateek Panda on Linkedin
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1008: H-Hour: Unleash the Secrets of Direct-to-Consumer Success with Greg Potapenko
05/01/2024 Duration: 20minDo you want to beat your competitors in business? Entrepreneurs who fail their businesses tend to forget the fundamentals they need to follow to keep their businesses open. Have the best product, be the best storyteller, and treat your customers greatly. Following these fundamentals will allow you to be recognizable among the brands. Being just an average will not get you far. If you also want to step up your game, look for a team that will increase the level of your marketing that will suit your budget and, at the same time, destroy your competition. Greg Potapenko is the founder of H-Hour Marketing, a company that strategically helps businesses to scale with marketing that generates results without risking your budget. He is an award-winning marketer who helps direct-to-consumer brands grow, specializing in paid search, display, and social. Greg also aids army veterans in becoming entrepreneurs. With his skills and experiences, Greg will share his insights and knowledge on how to survive and succeed in y
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1007: Boost B2B Revenue with MarketMate AI: Optimizing Marketing Strategy with Nathan Schlaffer
03/01/2024 Duration: 27minIn B2B marketing, businesses often struggle to connect with their target audience. Crafting personalized messages and navigating generative AI can be overwhelming, leading to potential missteps in strategy. However, there's an opportunity for growth and improvement. By understanding buyer personas and leveraging generative AI, businesses can enhance their marketing efforts. This approach refines messages and opens new avenues for connecting with the right audience, driving success in B2B marketing. Nathan Schlaffer is the CEO and Founder of MarketMate AI, an AI marketing solution specifically for B2B. With ten years of expertise in aiding B2B SaaS firms in revenue growth and marketing team expansion, Nathan explores the special features of Marketmate. Users can use the platform to create buyer personas, allowing them to improve their messages and use generative AI that is customized for each persona, some practical advice on how to use AI to enhance marketing strategy and execution, and much more! Stay tun
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1006: Grow Your Online Presence in The Real Estate World Through SEO with Alex Capozzolo
22/12/2023 Duration: 32minSuccess in both SEO and real estate hinges on a strategic approach to visibility and value. Just as effective SEO enhances online presence, in real estate, understanding market dynamics and positioning properties optimally is crucial. The common thread lies in strategic thinking, whether it's crafting digital content for search engines or positioning properties for maximum market appeal, ultimately leading to success in both realms. Alex Capozzolo is the co-founder of SD House Guys and Brotherly Love Real Estate, two real estate investing companies with a unique twist—they operate on opposite coasts. With a portfolio comprising 17 units and a piece of raw land, Alex brings a wealth of experience to our discussion on entrepreneurship, marketing, and much more! Stay tuned! Resources Brotherly Love Real Estates Site Alex Capozzolo on Linkedin
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1005: Brand State U: Master Branding, Wisdom, and Turn Failures Into Success with Jaci Russo
03/12/2023 Duration: 16minStrategic branding is like a secret weapon in the business world. It's more than just logos and colors; it's about creating a unique identity that resonates with your audience. With a well-defined brand strategy, you're not just selling products or services; you're offering an experience and a promise that aligns with your customers' values and desires. This approach can skyrocket your company's visibility, credibility, and profitability. In short, strategic branding is your ticket to standing out in a competitive market and driving long-term success. In this episode, we have our guest, Jaci Russo, a brand strategist and the co-founder and CEO of brandRUSSO. Their goal is to help B2B entrepreneurs and organizations build their brands and grow their businesses by changing the conversation so they can inspire and motivate consumer behavior. Tune in as Jaci shares the importance of marketing fundamentals and adapting to industry changes. Jaci will also share advice about lifelong learning and using podcasts f
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1004: Podcasting for Legal Professionals and Law Firms: The Power of Attorney Podcasts with Robert Ingalls
02/12/2023 Duration: 27minWhat can branded podcasts do for podcasts? Legal professionals can harness the power of audio content as a dynamic marketing tool. Branded podcasts help law firms establish thought leadership, connect with potential clients on a deeper level, and answer their pressing legal questions. My advice? Embrace this innovative approach, as it offers a unique opportunity to build trust and engage with your audience while showcasing your expertise in an accessible and convenient format. In this episode, we have our guest, Robert Ingalls, a professional speaker and the founder of LawPods, a podcast production agency for law firms. At LawPods, Ingalls and his team help law firms worldwide launch and grow branded podcasts that build relationships and drive revenue. Tune in as Robert shares insights into the power of podcasting in the legal industry and how their company, LawPods, can help legal professionals effectively communicate their expertise and connect with their audience. Robert will also share advice on creati
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1003: BlueTuskr: Boost Omni-Channel E-Commerce Business Using AI with Andrew Maffettone
01/12/2023 Duration: 25minDo you have an e-commerce company but are having difficulty increasing sales? Many online businesses sprouted up during the pandemic and successfully sold their products. However, as the world slowly returns to normal, simple marketing methods for online enterprises are no longer effective. Online sellers must now find a way to attract more customers, improve sales, and ultimately lead to business growth. This is where BlueTuskr comes in. With their assistance, you can now have a strategy suited to your business with nothing but success in mind.In this episode, we have our guest, Andrew Maffettone, an e-commerce marketing expert and the founder and CEO of BlueTuskr. Their goal is to provide online sellers with comprehensive marketing strategies built specifically for the success of your business. Tune in as Andrew shares the e-commerce business's current problem and how their company, BlueTuskr, can help accelerate business growth. Andrew will also share advice about purchasing, which everyone can apply in th
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1002: Data Driven Marketing: Increase Course Sales with John Ainsworth
30/11/2023 Duration: 25minData-driven marketing utilizes insights derived from comprehensive data analysis to make informed decisions, optimize strategies, and enhance overall effectiveness. Through leveraging data, marketers can precisely target their audience, personalize content, and measure the success of their initiatives. This not only improves efficiency but also enables continuous refinement, ensuring that marketing efforts align closely with consumer behavior and preferences. John Ainsworth is the CEO of Data-Driven Marketing, a service that enables online course creators to boost their revenue by innovating strategic funnel optimization. Today, we'll explore John's company which provides a done-for-you sales funnel-building agency, allowing you to increase your online course revenue multiple times over! Stay tuned! Resources Data Driven Marketing Site Data Driven Marketing on Facebook John Ainsworth on Linkedin
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1001: BizVA: Grow and Build Your Business Using Virtual Assistants with Chris McShanag
29/11/2023 Duration: 24minBusiness leadership directly influences how well a company performs for its clients. When leaders prioritize innovation, employee engagement, and strategic alignment, it improves client satisfaction and operational efficiency. Connecting leadership goals with operational objectives creates a relationship that boosts both business success and client happiness. Chris McShanag, President and COO at MedVA and BizVA, is dedicated to optimizing the synergy between business leadership and client operational performance, striving to make a global impact in Virtual Assistant delivery. With a background in founding a healthcare consulting firm and roles at HighPoint/IQVIA and IBM, Chris brings a wealth of experience in maximizing client value and operational efficiency across diverse industries. Today, Chris will be talking about BizVA, quality remote staff and more! Stay tuned! Resources MedVA Site MedVA on Facebook Christopher D. McShanag on Linkedin
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1000: Read This Or Die: Write Copy That Sells and Persuade Yourself to a Better Life with Ray Edwards
28/11/2023 Duration: 33minAre you going through a problem or a challenge and think there’s nothing you can do? When facing adversity, we have the tendency to lose hope in ourselves, break apart, and slowly fall into the darkness, especially if it’s something that may permanently affect our lives. If you are in this situation, remember that a problem always has a solution and that you can live a better life. Reading the book “Read This Or Die” will encourage and empower you that no matter how big the problems you face, you can survive them.Ray Edwards is a renowned leading expert on the art and business of copywriting with over 40 years of experience. He hosts the well-known podcast show called “Ray Edwards Show” and is the best-selling author of the books How To Write Copy That Sells and Read This or Die!: Persuading Yourself to a Better Life. Tune in as Ray shares what copywriting really is and the most important thing a copywriter should do. He would also discuss his experience of being diagnosed with Parkinson's disease and how it
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999: Innovate and Futureproof AI Business Strategies with Bob Pellerin
27/11/2023 Duration: 31minAI business strategies involve the utilization of artificial intelligence technologies to enhance various aspects of a company's operations, from customer service and marketing to production and decision-making. By harnessing the power of AI, businesses can gain a competitive edge, making informed decisions, streamlining processes, and ultimately driving growth and innovation. Bob Pellerin is an accomplished IT specialist renowned for his virtualization and artificial intelligence expertise. With a burgeoning YouTube channel boasting over 1.5 million views, Bob has cemented his status as a prominent figure in the tech world. In addition to his digital presence, he's an author of science fiction novels and a versatile writer, contributing articles across various domains, from IT and finance to the precious metal industry. Tune in as Bob shares his experience, insights, and knowledge about AI and utilizing it to make a successful business. Resources BOB PELLERIN Site Bob Pellerin on Linkedin Bo
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998: Qream: Develop Your Brand’s Identity with Bohdan Paladiichuk
26/11/2023 Duration: 21minBuilding your brand involves creating a website that looks good and communicates your message effectively. The design and aesthetics of your site play a crucial role in expressing your brand's personality and values, ensuring a strong and memorable connection with your audience. Combining web design, aesthetics, and messaging creates a unified brand identity that leaves a lasting impact. Bohdan Paladiichuk is the CEO & Creative Director of Qream. Qream specializes in a comprehensive range of creative services, including branding, website design, UI/UX design, and product design. They believe that design is not just about creating beautiful images but, more importantly, about delivering a message in a visually compelling manner. Today, Bohdan will be talking more about what his company does and many other interesting topics so stay tuned! Resources The Qream Site Bohdan Paladiichuk on Linkedin
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997: Overcome the Odds with Scott A. McCreight
24/11/2023 Duration: 53minAgainst overwhelming odds, tenacity becomes the driving force for change. With determination, people can navigate through adversity, forging a path with perseverance. In the crucible of challenges, the human spirit, fueled by hope and courage, triumphs over even the most formidable obstacles, proving that resilience is the key to overcoming adversity. Scott McCreight is the author of the compelling book 'Overcoming Insurmountable Odds: How I Rewired My Brain to Do the Impossible.' Scott takes us on a remarkable journey in this book, detailing his transformation from a shy, underdeveloped kid with cerebral palsy to a confident engineer, extreme athlete, and bodybuilder. Today Scott will delve into his life secrets, exploring topics ranging from achieving one's best self to productivity, happiness, and beyond. Stay tuned! Resources Gainwell Site Scott McCreight on Linkedin Overcoming Insurmountable Odds: How I Rewired My Brain to Do the Impossible on Amazon