Synopsis
Marketing, entrepreneurship, membership sites, webinars, and traffic
Episodes
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456: How to Become a TEDx Stage Speaker and Get Over 1 Million Views with Elena Herdieckerhoff
08/12/2017 Duration: 39minElena Herdieckerhoff is an ambassador for highly sensitive people (HSPs), Business Mentor for sensitive entrepreneurs and Motivational Speaker. She's on a mission to help spread positive awareness and inspiration for highly sensitive people around the world. Elena's delivered a powerful speech on the TEDx Paris stage and generated over 1 million views on YouTube. We talk with Elena today about how she was able to land that TEDx gig, what TEDx is and what they want, how she planned and rehearsed, delivered and built up the snowball to make her presentation go viral. Resources Elena's TEDx Talk (YouTube, 1.3 Million Views) Journey To TEDx Speaker Coaching (Website) Entreprincess (Official Site) Elena (LinkedIn) Elena (Twitter) TedX Event Page and Elena's bio (Site)
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455: Speak Your Ideal Customer’s Secret Language, Rise Above the Noise, and Make Your Business Irresistible with Jeffrey Shaw
06/12/2017 Duration: 39minJeffrey Shaw the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs. He's the author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to attract and maintain specific markets by speaking their Secret Language. Resources LINGO (Book) Jeffrey Shaw (Official Site) Creative Warriors (Podcast) Jeffrey Shaw (Twitter)
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454: Whoa, Wow, Hmmm, Yes: Get Out of Your Own Way and Just Listen to Become a Mesmerizing, Purposeful, Agendaless Influencer with Dr. Mark Goulston
05/12/2017 Duration: 42minDr. Mark Goulston stops by to help us all get out of our own way. We need to live to be of service and have conversations with neither a memory NOR an agenda. Mark is one of the world's foremost experts on empathic listening and how you can use that to increase your influence, marketing and get through to anyone. He's the author of seven books with his book, "Just Listen," becoming the top book on listening in the world. He provides workshops, one on one coaching and consulting and keynotes around the world. Dr. Mark joins us to tell us the secret formula that Elon Musk and Steve Jobs followed to create fanatical customers, clients and investors. It comes down to the four step unconscious formula: Whoa: "I can't believe what I'm seeing" Wow: "That's amazing" Hmmm: "This is too good not to use" Yes: "I can see where we can use it" If you'd like to be a mesmerizing influencer, be remembered (by being different), get into the mind of your prospects, and stay ultra-relevant, then you'll want to tune-
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453: Heatmaps, Scrollmaps, Analytics, User Testing, A/B Testing and Troubleshooting: Increase Your E-Commerce Website Profits with Conversion Consultant Nick Disabato
04/12/2017 Duration: 30minNick Disabato is a designer & writer. He runs Draft, a small consultancy that focuses on research-driven A/B testing for online stores. We talk with Nick about his strategy when it comes to improving the conversions of e-commerce storefronts, from Google Analytics, heatmaps, scrollmaps, behavior, user testing and vocalization. Your website's conversion rate might be low due to a factor you've never considered, such a slow load time, lack of mobile-first design, or the terms on your site (e.g. "shipping" or "trial"). Resources Draft Revise (Analytics Tear-Down And Service) Drafts Letters (Newsletter) Cadence & Slang (Book About Interaction Design) Nick Disabato (Official Site)
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452: Find Your Passion, Grow a Podcast, and Monetize It Using the Spreaker Platform with Podcaster Rob Greenlee
01/12/2017 Duration: 42minRob Greenlee has been podcasting for over 13 years and is the head of Partnerships at Spreaker.com and BlogTalkRadio.com. He's a 2017 Inductee into the Academy of Podcasters Hall of Fame, Is former EVP/CTO at PodcastOne.com in Beverly Hills, CA and former Content and Business Manager, Podcasts/TV at Microsoft’s Xbox Live and Zune. He currently hosts the SpreakerLiveShow.com podcast, Weds at 3pm PST and co-hosts NewMediaShow.com/live Live Sat at 9am PST/Noon EST. We talk today about why you should use the Speaker platform for podcasting, its unique features (Skype recording, mobile app, live shows, easy migration and more), the essentials of podcasting (name, format, how it fits into your life, where you'll podcast physically, format and topic ideas), how to grow your podcast traffic (social media, tell-a-friend, organic search optimization, podcast guesting, TV, and guest blog posts) as well as how to monetize your podcast (affiliate links and monetization tools). Resources Spreaker (Site) Blog Talk
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451: Visually Promote Your Business Using Photos, Videos and Live Streaming with Smartphone Marketing Guru Tabitha Carro
30/11/2017 Duration: 41minTabitha Carro is the Smartphone Marketing Guru! She taught for 13 years as an elementary teacher while running her own curriculum design business. Her present passion is exploring how to visually promote businesses through an iPhone. In May of 2016, she created the Smartphone Marketing School, a blog and membership site, to share her iPhone design techniques with fellow business owners. Through her course content, members are learning how to create professional videos, product photos, and social media designs without the need for camera equipment, desktop software, or outsourcing design work. Resources Tabitha Carro (Official Site) Tabitha's Courses (Site) Google Photos (Store Images Into Your Library) Gleam (Run Social Media Competitions) A Color Story (Basic Image Editing) SnapSeed on iTunes and Google Play DesignLab Studio (Graphics Editor) Adobe SparkPost (Social Media Image Editor) Quik (video editing app) VideoShop (Use In Conjunction With GIFShare) InShot on iTunes and Google Pl
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450: Amazon Analytics and Amazon Optimization: Do E-Commerce Right, Run Your Business on Systems, and Make Data-Driven Decisions with Reed Menssa
29/11/2017 Duration: 27minReed Menssa from Advanced Amazon Consulting is a successful Amazon and online physical products seller who has developed many software tools and systems to help other Amazon sellers succeed. Reed's AZoptimizer and AZanalyzer software has produced profitable results for every type of seller and can be used for any skill level. He is an expert in his field and loves to share his knowledge and experience with others to help them succeed. Reed's software and consulting businesses help increase profits substantially for thousands of online sellers, every year. Visit AZAnalyzer to Claim Your Free Trial, Differentiation Worksheet & 30-Minute Skype Call
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449: Create Passive Income Membership Sites for Your Online Business
28/11/2017 Duration: 21minListen in to our episode to discover what you need to know about creating your membership site, keeping it simple and profitable. While you're listing, please check out this post on LinkedIn to leave a quick comment. Leave a Like and Comment on LinkedIn
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448: Stop Being the Bottleneck, Change Your Habits, Escape Scarcity Thinking and Amplify Your Success with Melanie Benson
27/11/2017 Duration: 31minMelanie Benson from Rapid Cash Strategies is a Profit Amplifier, and has a gift for guiding fast-paced, mission-driven entrepreneurs to thrive in their small business. Melanie can quickly identify what derails you from productivity and progress – ultimately freeing you to scale your influence and income without overwhelm. Melanie hosts the weekly podcast, Amplify Your Success, is author of Rewired for Wealth, coauthor of Entrepreneur.com's Start Up Guide to Starting an Information Marketing Business and has her success tips featured in magazines such as American Express OPEN Forum, Bloomberg BusinessWeek, Woman's Day, Parenting Magazine, and University of Phoenix Alumni Magazine. She is on the Executive Team for the Women Speaker's Association as well as is Council Chair for the Association of Transformational Leaders. Claim Your Checklist: 10 Rapid Cash Strategies to Create a Quick Cash Infusion for Your Small Business
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447: Level Up By Being a Direct Sales Troubleshooter, Amplify Your Strengths, and Scale Your Business Using the Five Sales Steps with Nathan Walker
24/11/2017 Duration: 32minNathan Walker is a self-made millionaire, entrepreneur, direct sales expert, and business owner. With over 15 years of direct sales experience and business building he's changed the lives of many with his ability to 'Level Up' your life; regardless the industry! Nathan is professionally affiliated with Brad Lea, Grant Cardone, Henry Kaminski, Akbar Sheik, and Arne Giske. He currently trains and educates sales teams within is businesses on a regular basis via calls, webinars, zoom, and live events. If Nathan is all about one thing, it’s this – Direct Sales! At the young age of 33, he’s built a few multi-million dollar companies all based around one thing, selling; more specifically selling in the home! Along with that, he has several success stories under his belt. Success stories like Corey who was making $8.00 an hour at a Weber grill factory, and will now make over $200k this year alone. This is all due to Nathan’s sales process, and training. Stories like that is Nathan’s real passion in life. Resources
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446: Attend the Right Networking Events, Lay the Groundwork for Better Joint Ventures, Land Clients, Become a Connector, and Follow Up with Lori Saitz
23/11/2017 Duration: 37minLori Saitz from ZenRabbit started life as an extremely shy child. Her report cards regularly included, “Lori is very bright but she needs to learn how to speak up in class.” - Lori Saitz (pronounced Sites) has become a nationally recognized marketing expert, master networker and relationship-builder. In 2003, she launched Zen Rabbit Baking Company and introduced the world to The Gratitude Cookie. In order to build that company, she had to overcome her hesitancy to talk to strangers, and learn how to network effectively to find clients and referral sources. Today, as a networking strategy coach and speaker, she works with quiet people on getting past the fear of networking, managing their energy, and feeling more comfortable connecting, so they can find success. Her services are in demand by consultants, entrepreneurs, business owners, and business professionals who need to figure out which networking events are worth going to so they’re not wasting hundreds of dollars; what to say once they’re there so the
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445: Online Entrepreneurs: Re-Frame Your Struggles, Stress & Failures of the Past to Create Everything You Want in the Present
23/11/2017 Duration: 06minLet's talk for a second about past failures, stress, and how to use the mistake of the past to get the future you want, as you listen in today's episode. Leave Us a Quick Like & Comment on LinkedIn
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444: Just Do One Push-Up: Get Yourself Out There and Stream Live on Facebook
20/11/2017 Duration: 06minHave you heard that you "need to take massive action" but you don't quite know how to get started? Do you find yourself overwhelmed, sometimes backsliding or struggling to stay consistent? If so, this is the most important podcast you'll listen to today. Listen below and when you're done, leave us a quick like and a comment over on LinkedIn. Visit the "One Push Up" Article on LinkedIn & Leave a Quick Comment
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443: Take More (Fast) Action, Follow-Through and Be Consistent Daily: How I Wrote a Book in a Day and Got Married in a Day
17/11/2017 Duration: 16minI got married today, Friday, November 17th, 2017. We hadn't planned it, just woke up and decided to knock it out today. I've also done the same thing with my business in several cases, most notably having an idea for a book in the morning and getting it published that afternoon. Listen to the story and if you'd like to leave a comment or "like", check out this post on LinkedIn. Visit This Article on LinkedIn to Leave a Quick Comment
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442: Masterminds: The Secret Shortcut to Success, Focus, Clarity, Speed, and Action with Charlene Burke
15/11/2017 Duration: 35minCharlene Burke says that you shouldn't go it alone when it comes to your online business, so she founded Search by Burke. Charlene believes that a mastermind group is "the secret shortcut to success" and is an information professional and mastermind group expert, with a background in marketing and engineering. She provides small and medium sized businesses with research that answers their questions about market opportunities, industry trends, and what's working for their competitors. We discuss the importance of you joining a mastermind, types of masterminds to join, what to avoid when you join one, and how to get the most from them. Resources Search By Burke (Website) Charlene Burke (LinkedIn) No More Sabotage: Developing Your Success Mindset (Book)
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441: Website Optimization, A/B Split Testing and Heatmaps: How to Double Your Customers, Sales and Profits with Conversion Fanatic Justin Christianson
14/11/2017 Duration: 28minJustin Christianson is the #1 bestselling author of Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing. The book is based on years of experience running thousands of split tests on hundreds of campaigns and is the definitive guide to getting more out of your marketing efforts. It's designed to help you find and test breakthrough marketing ideas faster and more adeptly than your competition can keep up with, so you convert more website visitors into paying customers faster and at a lower cost than they can. He's the co-founder and President of Conversion Fanatics, a full service Conversion rate optimization company, member of the Forbes Agency council as well as the host of the weekly marketing podcast, CMO Roundtable. We talk today about Justin and his team's strategy, process, and mindset when it comes to increasing conversions, improving the website visitor experience, decreasing ad costs, and skyrocketing clicks & sales. Resources Conversion Fanatics (Agency) Conv
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440: Meditation, Journaling, and Gratitude: Tap Into the Three Habits for High Performance State of Flow with Enthusiastic Clay Green
13/11/2017 Duration: 42minClay Green, speaker, trainer, and expert. What do you want to do better, in both your business and your life? What ever that "thing" is, Clay can help you apply high performance principles to achieve, excel, and get more out of life. To break the usual destructive patterns blocking your way, have self-awareness and move forward, you need to apply the three fundamental principles: meditation (2-5 minutes a day), journaling, and gratitude. We also talk about getting into the flow state and its four stages: struggle: where you're focused on a problem release: get away from the problem and take a break flow: get inspired recovery: coming back to reality Resources Clay Green (Official Site) Clay Green (LinkedIn) Custom Mastermind (Site) Stealing Fire by Steven Kotler (Book) The Rise of Superman by Steven Kotler (Book) High Performance Habits by Brendon Burchard (Book) Relaxation One (app) Insight Timer (app) Headspace (app)
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439: Grow Your Business Using Project Management Software, Systems, Flow, Documentation and Troubleshooting with Bryan Weinert
10/11/2017 Duration: 22minAs the Founding Partner of Incipient, Bryan Weinert oversees product strategy, implementation, and client relations while spearheading an adept team that is determined to push the envelope in custom software technology. From funded startups to large-scale enterprise solutions in finance, healthcare, pharmaceutical, and supply chain management industries, his foolproof solutions have benefited a wide range of clientele. Resources Incipient (Product Growth Company) Incipient (Twitter) Bryan Weinert (LinkedIn)
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438: Be of Service and Value to Others: How to Network, Build Loyalty, Develop Relationships, and Express Gratitude with Meredith Bell
09/11/2017 Duration: 34minMeredith Bell has been an entrepreneur since 1982, and she's an expert in helping companies develop the people side of their business. Meredith is co-founder and President of Performance Support Systems, a global software company based in Virginia. Their products are used by leadership coaches and consultants as well as internal learning and development professionals to help managers become more effective leaders. One of Meredith strengths is building strong relationships. She and her business partners have worked together for 25 years, and many of their clients and resellers have done business with them for 20 years. She understands what’s required to build the loyalty and commitment that lead to repeat business and referrals, and we talk today about how to help others, follow up, and actively listen to make sales easy again. Resources Surveys for Small Business (Website) Strong for Performance (Site) Meredith Bell (LinkedIn)
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437: Fulcrum Investing and the State of Logic: How to Stand Out, Get Noticed, Build the Right Team, and Make Great Decisions with Kevin Van Eekeren
08/11/2017 Duration: 20minKevin Van Eekeren started his career as a logistic officer for a SWAT team, which gave him insight into the criminal justice world, and he soon found that through training SWAT teams better he could reduce the use of force while bettering the national security of our country. Fulcrum Tactical was born out of that idea, and within 18 months he expanded it from a charity to a for-profit company. He started investing in startups on the side but focused on Fulcrum Tactical and his new venture, Fulcrum Farms a sustainable farm producing high-quality meat and eggs for families and restaurants in the Chicagoland area. After six years Kevin sold Fulcrum Tactical and moved on to investing in startups full-time by starting Fulcrum Investing. Kevin spends his free time co-hosting The State of Logic Podcast and has also continued his passion for farming. Resources The State of Logic (Podcast) Fulcrum Investing (Website) Kevin Van Eekeren (LinkedIn)