Synopsis
Marketing, entrepreneurship, membership sites, webinars, and traffic
Episodes
-
199: Financial Gravity: Lower Taxes and Higher Profits with John Pollock
09/12/2016 Duration: 30minJohn Pollock from Financial Gravity wants to help you save on your taxes, since accountants and bookkeepers aren't trained for that. He has some unique insights on how you can get a tax blueprint to proactively plan your finances. Be sure to text "TAXBOOK" to phone number 33-4444 for a free bonus.
-
198: Practice Happy Now: Tap into Your Subconscious Mind, Crack the Ego Code, and Discover Emotional Laws with Rene Brent
08/12/2016 Duration: 26minHypnotist Rene Brent, from Practice Happy Now, is a professional garage door opener. She believes that your brain is running an old program and can help you to get rid of false beliefs. She wants you to allow your subconscious mind to move you away from pain and towards pleasure. Resources How Big Is Your BUT (Kindle Book) Practice Happy Now: 2 free meditations (Book)
-
197: Million Dollar Platform: Create a Dream Business, Find Your Specialty, and Scale Your Business with Newsletter Guru Jim Palmer
07/12/2016 Duration: 32minJim Palmer is the Newsletter Guru and Dream Business Coach. He believes marketers should setup a Million Dollar Platform that includes email marketing, ezines, newsletters, and more. Many people lack focus and aren't finding their best customers. You should also mail a 4-page physical newsletter once a month to your best customers to retain those customers and get yourself some repeat, high-ticket sales.
-
196: Generate Targeted Leads and Put Sales in the Pipeline: Outbound Email Marketing, Phone Closing and Objection Handling with Dan Englander
06/12/2016 Duration: 33minDan Englander from SalesSchema.com has some great information for you about marketing funnels and automation. Dan lands many new clients using outbound email marketing, virtual assistants, and phone closing. He also has used some unique strategies to land new business. For example, he's contacted up-and-coming tech companies mentioned on CrunchBase or checking job posting on sites like Indeed and AngelList, who needed services such as animation videos. He also walks us through his process of qualifying his process, getting those leads to the proposal stage, feeling them out with test closes, handling objects and feedback, and more.
-
195: Rock, Paper, Simple: Create a Marketing-Focused Website in Seven Easy Steps with Joshua Adams
05/12/2016 Duration: 38minJoshua Adams from Rock Paper Simple wants his agency to help you create a marketing-focused website that's them-centric, with clear navigation, that speaks directly to visitors and makes conversions. Be sure to claim his free self audit worksheet to find out how your website measures up. Resources Self Audit Worksheet Web design agency: Rock Paper Simple Case study: Sorensen Moving & Storage Seven steps to creating a marketing-focused website: 1. Shut up and listen (know thyself, benefits, goals) 2. Plan for results (design, words, pages) 3. Direct traffic (differentiate value of pages, decide on three most important services, call-to-action on homepage/sidebar) 4. Them-centric copy (wording that's beneficial to them) 5. Convert (phone number, working form, less fields) 6. Simplify navigation 7. Rock the visuals
-
194: The Voice Formula: Captivate the Room and Become a More Interesting Speaker with Tracy Goodwin
02/12/2016 Duration: 40minTracy Goodwin from Captivate the Room can help you become a better speaker by improving your voice. Tracy says that your voice's muscle memory can be trained. You can retrain those good speaking habits that you might have previously lost over time and rediscover your real voice. Many people have incorrectly tempered their voice, leading to that "stuck in the back of your throat" speaking style with dropped endings on sentences. Others forget to have tempering variety and still others forget to breathe when speaking. Tracy wants you to speak with a pattern of unpredictability, to show vulnerability and be authentic. Break down your speaking strengths and weaknesses into the five elements of variety: 1. pausing 2. elongation 3. pitch 4. volume 5. speed
-
193: Madly Chasing Peace: Use 3×3 Focused Meditation to Find Inner Peace and Wisdom with Dina Proctor
01/12/2016 Duration: 29minDina Proctor, author of Madly Chasing Peace, wants you to meditate in short bursts: just three minutes, three times a day. Dina was battling clinical depression, planning her suicide and dealing with alcohol addiction when she began to sit still and focus on her breathing for just a few minutes a day. After eight weeks, that nagging inner voice in her head was gone and she was able to focus on every activity at hand. She found that inner peace and wisdom, and wants to show you how to do the same.
-
192: Create Fearlessly: Get a High Converting Website for Your Business with Stephen Christopher
30/11/2016 Duration: 34minStephen Christopher from Seequs.com wants to help you with your organic search results, pay per click advertising, and web design. Choose the top one to three objectives for your website: that's usually for your hot, warm, and cold leads. For example, your hottest prospects who want to buy right now could be looking for a phone number, the warm leads might fill out a contact form to request service, and the cold leads might only want to signup for a video or short report. Don't take anything for granted, be super persistent (failure leads to perspective). Change the "bad" things about your business. Resources: Seequs SEO agency, Business Revolution Podcast, Business Revolution Facebook Group Case studies: Petri Plumbing and Hal Elrod
-
191: Power and Bliss: Find Clarity and Focus Through Self-Care, Meditation and Consistency with Avalaura Beharry
29/11/2016 Duration: 31minAvalaura Beharry has a background in psychology and social work. She found herself trapped in her career and became an entrepreneur by becoming a guide for others in the areas of daily self-care, meditation, and stress relief. Resources Avalaura's Healing Center (Website) Bliss: A Practical Guide to Living a Life of Purpose & Pleasure (Website) Power: Escaping the Fear from Within (Website)
-
190: Love Yourself Successful: Network Using Offline Events, Profit from Social Media and Jumpstart Your Business with Katrina Sawa
28/11/2016 Duration: 28minKatrina Sawa has a lot to say about networking, social media, landing speaking gigs, and making money doing what you love. She gets 60-65 speaking gigs per year. She says you should become a member of multiple speaker associations and private message prospects on Facebook and LinkedIn using her templates, and later move them off social media to help them and their businesses. Resources Three Business-Building Gifts (Website) Love Yourself Successful (Free Gifts) Jumpstart Your Marketing (Katrina Sawa's Products)
-
189: Live With Purpose, Overcome Limiting Beliefs and Focus on One Thing with Author, Entrepreneur, and Speaker Joe Apfelbaum
25/11/2016 Duration: 36minJoe Apfelbaum, CEO of Ajax Union, has had quite an entrepreneurial journey and wants you to live a life of purpose, on purpose. Topics covered: how to get past the rough years, discover your reason, develop an abundance mindset the difference between being "satisfied" (a temporary solution to hunger which is a slow painful death) and being fulfilled (self aware and successful with perspective) how to focus on one thing: how Joe went from being spread too thin with seven side businesses, to making a lot of income in a short amount of time (less is more) Resources Ajax Union (Facebook) Joe Apfelbaum's (Blog) CEO Mojo (Website) Ajax Union(Website) https://www.youtube.com/watch?v=lvpQzKaHSXI
-
188: Take Inspired Action and Use Boundaries to Create More Freedom with Petra Monaco
24/11/2016 Duration: 24minPetra Monaco from PetraMonaco.com wants to give you more confidence and a bigger vision, so you can push yourself further. She also provides coaching for authors to deal with mindset, accountability, and excuses. She sells a course about how to start an Etsy e-commerce store selling handmade goods.
-
187: Blog Monetization and Inbound Marketing: Build a Library of Content to Gain Trust and Authority with Douglas Karr
23/11/2016 Duration: 32minDouglas Karr from The Marketing Tech Blog stops by to talk about monetizing a blog. The game has changed, and search engines now reward quality over quantity. This means that to build trust and authority, you should spend more time on your content, republishing and update content as needed. Educate your customers early, and inform them about helpful tools or how something in your business was created. Create an editorial calendar with 12 subjects and 4 subtopics to keep your content marketing consistent.
-
186: Six Figure Writing and Virtual Assistant Secrets: How to Start and Scale Your Freelancing Income to Create the Lifestyle You Want with Laura Pennington
22/11/2016 Duration: 35minLaura Pennington left her job as a 7th grade teacher to become a freelance writer and virtual assistant. She has advice about getting initial clients, scaling your business, and filling your schedule with nothing but your ideal clients. 1. evaluate your own experiences: you don't need to have been good in the past (office skills, data entry, phone calls) 2. work samples (logos, write a white paper, write blog posts) 3. marketing plan (job boards, contracts) 4. long-term marketing (cold calls, chamber of commerce meetings, trade shows conferences) Resources Your Way to VA (Website) Six Figure Writing Secrets (Website) Laura Pennington's Courses on Teachable (Courses)
-
185: The Book Activation Method: Overcome the Fear of Publishing and Create the Perfect Book to Boost Your Business with Deborah Ager
21/11/2016 Duration: 25minDeborah Ager from Radiant Media Labs and creator of The Book Activation Method wants you to embrace your fear and use it to move forward. She also wants to get a book out of you in the following steps: 1. master market and idea 2. align with mission: book sales, speaking, which publisher, authority 3. mining your material: blog posts, existing presentations, themes and ideas 4. mark out the tools: find the time/space to write, calendars, Evernote 5. map your mind: get messy with a mindmap 6. brain to book: break to-do list into do-able chunks, word count or time goal, schedule, write or speak 7. marketing
-
184: Time Really is Money: Scale Your Business to $5,000 Per Hour with Rob Slee
18/11/2016 Duration: 24minRob Slee, author of Time Really is Money, wants to help you scale to a: $50/hour business (where you are the value proposition) $500/hour (where you manage employees) $5000/hour (where you only deal with the culture, niches, and business model) $50k/hour (changing industries) $5m/hour (changing the world)
-
183: Scale, Build Your Team, and Outsource Remote Workers with Nathan Hirsch
17/11/2016 Duration: 27minNathan Hirsch from Freeeup.com has several insights about outsourcing your team in the departments of biz-opp, e-commerce, marketing, and web development. Nathan began his entrepeneurial journey wiht a business that re-sold textbooks, and has since branched out to supplying workers for e-commerce businesses. Visit the Freeeup Marketplace Page on Facebook
-
182: Strategic Social Media Marketing and Paid Traffic with Corinna Essa
16/11/2016 Duration: 23minCorinna Essa from Social Media Worldwide wants to help you and your social media marketing efforts. She has a unique strategy when it comes to social media, which involves spending $1000 on an initial ad campaign to a free offer with no call-to-action, to then retarget (cookie) your best prospects and run ads to that already-engaged-audience. Resources Social Media Worldwide (Website) Social Media Worldwide (Blog) Social Media Worldwide (YouTube)
-
181: Seven Principles for Building a Company Culture That Works: Culture is the Bass with Gerald Leonard
15/11/2016 Duration: 32minGerald Leonard, author of The Culture is the Bass, has advice for you on developing a company culture that works. If you're tired of miscommunications and employee turnover, and you want a team that works together, then you'll want to tune in to discover the seven principles you could be missing; vision: interest in a goal or dream values: actionable items that govern behavior buy-in stories best practices environment execution
-
180: ClickFunnels: Done-For-You Product Launches, Lead Capture, and Conversion with Larry Becht
14/11/2016 Duration: 27minLarry Becht from The Expert Media Group has a lot to say about ClickFunnels, his preferred tool of choice for setting up landing pages and funnels, especially since it now includes "Backpack" for running an affiliate program and "Actionetics" for tracking your visitors. Larry specializes done-for-you website setup and you'll want to hear his thoughts about hiring a professional to setup your pages quickly.