Detailed Content Marketing

If you run a newsletter, especially a large one, you might have experienced your list slowly degrading over time, with more and more people not finding your emails as relevant as they did before. It’s likely not your fault – people sign up for things and just aren’t interested in them not long later – but there is something you can do it about it.

There’s one particular style of content marketing that, when done properly, can get everyone in your niche talking. The reason I’ve never tackled this angle myself is because it’s so easy to get it wrong.

With just 24 hours to go until the doors close to Marketing Inc, I want to provide value by sharing a detailed update on a 'dashboard' I created to help me find traffic and link opportunities.  I also share how you can create one too without spending a penny. 

If you’ve been using the Internet for more than a week you’ve likely come across a number of ‘list posts’ popularized by the first bloggers and then taken to the extreme by sites like Upworthy and BuzzFeed. Headlines like “11 Reasons to Eat Avocados” and “6 Quick Tips to Improve Your Snowboarding” are the kind of articles that healthy eaters and snowboarders are likely to click on to get their content fix.

Yesterday I went into detail about a free tool I created which allows you to search Twitter and extract the ‘top’ users for any query. Today I’m sharing another free tool which is infinitely more simple, but has been incredibly valuable to me.

A few weeks ago I launched two free Twitter tools to (mostly) coincide with the launch of Detailed. The feedback was really positive, but my business partner Dirk let me know I probably should have explained what they do a little better.

If you joined me on the podcast yesterday, you will have heard that I have a huge article I planned to share tomorrow (Monday the 3rd). Today I decided to cancel that plan, because of a huge holiday I forgot about.

Thank you for joining me this Saturday on the first day of July. It’s scary how fast half the year has gone. If you’re new to Detailed, I ‘slow things down’ over the weekend with what could be considered lesser ideas than what I share on week days.

Although I’m in the middle of a launch at the moment, yesterday I spent over an hour helping strangers with their websites for free. These weren’t potential customers that I was helping. In fact, they had no idea I have anything to sell.

As you follow Detailed over the coming months, you’ll find that I’m a big fan of side project marketing. In it’s simplest form, this type of marketing requires that you build something separate from your current website which is so valuable that people can’t help but share it.

With millions of budding photographers around the world, it shouldn’t be too surprising that some blogs on the topic reach a lot of people. What may surprise you is that when one of them blogged about food, it took the web by storm.

Helpscout are one of the biggest companies on the planet to help you manage customer service emails in one place. A big part of their growth is down to how good they’ve been at using content to get more eyeballs on their work.

With Netflix having amassed almost 100 million subscribers, with over 50 million in the US alone, there’s likely to be a huge overlap between your own audience and people who use the service.

As headlines are so vital when it comes to getting people to read your content, it’s surprising when a simple sentence can work so well. The elementary headline formula we’ll highlight below has been popular online for over a decade. When used with the right filler words, it can help the right story get shared.

The year was 2007. I was guest posting ferociously around the web, doing all I could to promote the personal development blog I ran at the time named PluginID (no longer online). After sensing how much some bloggers cared about being the ‘biggest site’ in the niche, I created something which brought in more links and traffic than any guest post I ever wrote.

It’s not often you’ll find a tongue-in-cheek headline in the New York Times, but they do exist. An article published mid-2016 is one such example, titled ‘A Revolutionary Marketing Strategy: Answer Customers’ Questions’.

If you run one of the most popular personal finance blogs in the world, it’s expected of you to write about things like budgeting, investing and being wise with your spending. But what if you switched things up?

If there’s anything I heard over and over again when starting out online, it was this: The money is in the list. It’s a message that has resonated across the web, with every blogger and business owner trying to entice visitors with eBooks, videos and “exclusive content” in return for their email address.

How do you promote a new project in the finance space, an industry with so much competition? That’s the question Reddit user Optimus Chime had to answer when looking to pre-launch a bill-splitting iPhone app he had developed.

With over 100 million podcast downloads in 2016 – and having already passed 150 million total downloads in 2017 – Tim Ferriss is no stranger to creating content that people enjoy.