Beyond The Uniform

In this episode I provide a book review of Atomic Habits by James Clear. This is a FANTASTIC habit relevant to any career path (as well as your personal life). It efficiently explains incredible tactics to employ to build habits that will get you where you want to go, and destroy the habits that keep you from getting there.

Why Listen: My guest today, Brendan, started a company called Paintru, which he co-founded with two other Naval Academy graduates. What I think is so fascinating about Brendan's story is that he is a Naval Academy grad, served in the Marine Corps, earned his MBA from hardcore finance school Wharton, worked at a hardcore finance company, Goldman Sachs, and then started, of all things, a startup that focuses on art. It's such an unexpected twist in someone's story.  About Brendan: Brendan is the Co-Founder and CEO of Paintru, which makes it simple to commission fine artwork from incredible global artists. He started out at the Naval Academy, served in the Marine Corps for nearly six years, and earned his MBA from Wharton, where he interned at Goldman Sachs. He founded Paintru in February of 2020.

In this episode I provide my top 17 takeaways from an incredible book about leadership and growing a company: Mastering the Rockefeller Habits.

Why Listen: Normally on the show, I interview military veterans about what they're doing post-service. My guests today are not military veterans, but I believe their message and perspective are a great contribution to our community.  This is a great episode for anyone. Whether you're a job seeker, an entrepreneur, or an executive, LinkedIn is such a powerful platform. We talk about it all the time on the show. Today, we're going deep on tactics for how to use LinkedIn to grow an audience, sell products, find your next job, or build your brand. There are so many different things that you can do with it. About Justin & Jennifer: Justin Welsh is a solopreneur building a portfolio of one-person businesses to $5M+ in revenue. As a "diversified entrepreneur," he splits his time between investing in early B2B SaaS companies, advising early-stage SMB SaaS companies in the healthcare technology vertical, building digital products, running a paid community for creators, and coaching entrepreneurs. Prior to his work

In this episode, I provide my key takeaways from a book a recent guest recommended to me; WHO not HOW. It is a book all about the fact that, when presented with a problem, we often think: how can I solve this? Instead, the book talks about shifting to a "who can help me solve this" mindset. By finding a WHO who has a network and area of expertise to solve your problem, you free yourself up instead to operate in your own particular zone of genius.

Why Listen: Normally on the show, I interview military veterans about what they're doing post-service. Today's guest, Mike, has a unique career transition story that I haven't heard before and thought would benefit our audience. We talked about Mike's career transition of going from someone on the tech side to someone on the marketing side as an owner and operator, but also the process of acquiring other businesses.  About Mike: Mike Maynard is the Managing Director of the Napier Group, a 7 million PR and marketing agency for B2B technology companies. He was awarded a Master's Degree in Electronics and Electrical Engineering from the University of Surrey and an MBA from Kingston University. He acquired Napier in 2001. Since that time, Mike has directed major PR and marketing programs for a wide range of global technology clients reaching over 30 European countries. He is actively involved in developing the PR and marketing industries, is Chair of the PRCA B2B Group, and is a Visiting Lecturer in PR at Southam

 In this episode I give a quick recap of a book that helped me and I know will help many Veterans who may think there's not enough time or money to go around. You Are A Badass at Making Money is a fantastic book about changing our beliefs about money and success, and I hope you'll check it out.

Normally on the show, I interview military veterans about what they're doing post-service. My guest today is not a military veteran, but I believe his message and perspective are a great contribution to our community.  Today's guest, Barry, is helping companies and individuals reach their full potential. Our conversation gave me a deeper understanding of myself, my drives, strengths, and weaknesses. As he puts it, I can be a hero or a villain, and some triggers can drive me in either of those directions; this is certainly applicable to self-knowledge. But we talked about it in the context of choosing the teams that you join, the companies you build, and the employees you hire. He also talks about having goals and being clear about what you want. Regardless of your career aspirations, Barry's got some great wisdom in here for you.

In this episode I give a quick recap of one of my favorite books of 2021: The 15 Commitments of Conscious Leadership. I plan to have every person I hire read this book. It is an exceptional framework for leading with integrity, and a book that has had a big impact on my and my business.

Why Listen: Shelli is doing incredible work at Space Foundation, a nonprofit helping expand the space ecosystem and helping job seekers just like you find a job in the space industry. There are a lot of opportunities here. Shelli is one of the rare ones I've interviewed in 420 episodes where it is so clear that she found a good fit for herself in this organization. After 29 years in the Air Force, she is motivated by helping others and giving back. She desires to be inclusive with this industry and pay forward to the next generation. It's always refreshing to speak with someone that has found a calling, not just a career.  About Shelli: Shelli Brunswick is the Chief Operating Officer at Space Foundation, the world's premier organization to inspire, educate, connect, and advocate on behalf of the global space community. Her career includes work as a space acquisition and program management leader and congressional liaison for the U.S. Air Force to her current role, including overseeing Center for Innovation an

In this episode we talk about feelings at work, and how - if leveraged properly - they can provide enormous insight into a leader and team about where they need to focus their time and energy.

Why Listen: Today's story is so different. Ranjeet has an incredible background of going from the Marine Corps as an Avionics Division Non-Commissioned Officer and then choosing to go down a path centered around food and operations, including roles like being a  Plant Supervisor at Safeway, a Shipping Department Supervisor at Albertsons, an Operations Manager at Ralphs Grocery Company, and a Plant Manager at BakeMark. You probably recognize all of those names. You've definitely had one of his products from Aspire Bakeries, where his focus is on frozen baked goods. But so much to learn today about why he chose to focus on this industry. Today, he will talk about the advantages of being so focused in this way, what it's like to be a Bakery Director, and what his day-to-day life looks like.  About Ranjeet: Ranjeet Singh is the Bakery Director at Aspire Bakeries, a North American baking company with a leadership position in specialty frozen baked goods. Some of their brands you may recognize are La Brea Bakery, O

This is a new episode format where I focus on a mindset that I'm working on and that I believe will help our BTU audience in their career and life. Today, I'm talking about gratitude and three "pro tips" about building up a muscle of gratitude and apprecation.

Why Listen: One thing that will come through in this interview is how much Trevor is constantly learning from others and books as a professional and an entrepreneur. I am ordering three different books based on the ones he recommended in this episode. We talked a lot about how the riches are in the niches and Trevor's own story of entrepreneurship of how he started to do things and had a realization and pursued that. And it led to what he's doing right now, which is selling software specifically-targeted at the cannabis dispensaries, which are booming here in Colorado and elsewhere. As always at beyondtheuniform.org you'll find show notes with links to everything we discussed, as well as 415 other episodes just like this one. About Trevor Shirk: Trevor Shirk is the CEO and Co-Founder of Terrayn, where he has generated $28 million in revenue with over 160 dispensaries. He graduated from West Point in 2008. Trevor served in the Army for more than eight years, where he was a Ranger Qualified Combat Engineer, inc

Why Listen: KC overlapped his time in the military with his time at NASA having over 20 years at each of those organizations. Although his childhood aspiration was to become an astronaut, and he got to the final stages of that process, he ended up starting a company called Athlete Foundary. I love their mission because it's aimed at helping children of any zip code and background fulfill their dream of becoming collegiate athletes. By leveling the playing field and making it clear what process people need to follow to become a collegiate athlete, he's helping hundreds of 1000s of people across the United States. This is a great episode for those of you interested in entrepreneurship. It's also great to see how someone is having a positive impact on the world after the military service, and also hearing about his experience at NASA.  About KC: KC Chhipwadia is the CEO and Founder of Athlete Foundary. For the driven middle and high school student athlete, Athlete Foundary improves the odds of her achieving her

Next Friday (December 17th, 2021) at 9am Pacific / 12pm Eastern, we'll be trying a live, interactive episode. We'll be using an app called Wisdom to record the show. If you download the app and follow @jnassiri, you'll be able to join us live. Here's the direct link to follow me on Wisdom: https://joinwisdom.audio/jnassiri If you'd like to participate, go to beyondtheuniform.org/live and complete the sort form there - you can ask a question or share your own knowledge with our audience.  See you there!

Why Listen: Today's interview is a different story than I've heard before. Because Justin didn't found a company, he was working at a company called Intuit, getting a lot of experience in product innovation. He was contacted by a company right when he was starting his entrepreneurial journey about having the possibility of him taking over as CEO. It's a path that I haven't heard of a lot. He's done well at tripling the size of this company in those two years. Even though at that time the pandemic started and he lost a third of his revenue overnight. I love this conversation. Keep an ear out for when he talks about it. He took action while on active duty, earning his MBA and volunteering so that when he got out of the military, his resume had mostly non-military items, which was an impressive idea. I learned a lot from Justin; he seems like a natural coach, and I'm personally looking forward to keeping in contact with him and continuing to learn from his example of leadership.  About Justin: Justin Wells is th

Why Listen: I had intended to spend the bulk of my conversation with Devin talking about growth and marketing because he has some great ideas. But we ended up going down a different path. Devin runs a company called StraightHemp, where they sell different hemp-related products. In this interview, we talked about CBD and other things. And he also is an advocate for psychedelics. Devin is a rare breed of person. He's building a company and making money, but that's not what's driving him. Devin is very community-driven. He's very much about making the world a better place. I know that sounds trite. But it just really I found our interview touching in that sense. As an entrepreneur, it was helpful to see an example of someone who is so purpose-driven. About Devin: Devin Alvarez is the Founder and CEO of StraightHemp. Using a proprietary extraction method to power their leading Straight Hemp family of products, they are positioned to become a top seller in the natural products channel. He started at the Air Force

Why Listen: Today's conversation is dense in terms of the amount of wisdom per square second. I've known Ken for a while now, and it was great hearing more about his story. I respect his vulnerability and authenticity in sharing how he navigated multiple times in his career in life. Things didn't work out the way that he thought they would. One example is his work in the ICU in Afghanistan and Iraq that changed his view about medicine and realizing that that path wasn't what he wanted to do. And he goes from there to consulting and then becomes a senior at a rapidly growing startup. It just shows that you can adapt and overcome. He talks about hiring, managing a remote workforce, and so many great things.  About Kit: Kit Kieling is the President, COO, and Co-Founder of Orderly Health. Orderly Health is on a mission to make sure patients have access to the most up-to-date information about healthcare providers. Through proprietary algorithms of machine learning, Orderly Health improves the accuracy of provider

Why Listen: Erik is a man I tremendously respect. His background is unbelievably impressive. A few things that we talked about that stood out to me is, first of all, where we started the conversation, which is an alternate view on the veteran transition that I've never heard before; it puts veterans in a different light. And I think it's very thought-provoking. Second of all is Erik's work around Afghanistan, which he has done for the last ten years of helping people get out of Afghanistan and making sure that they're safe. Third of all, Erik has an amazing story of work in the food and agriculture space, and he talks about why that's so important to him. Fourth, it was remarkable to hear about the crazy journey that the quarantine put on his company, SafeTraces, and how they were able to pivot into something even bigger when most companies honestly would have gone out of business. Instead, they're thriving due to their adaptability. And he talks about how the military training was such an asset in that way.