The Speaker Lab With Grant Baldwin // Public Speaking / Motivational Speaking / Entrepreneurship

To commemorate the official launch of my book, The Successful Speaker, my friend and co-author of the book, Jeff Goins, is here!On this edition of The Speaker Lab, Jeff and I talk about the book writing process for The Successful Speaker: Five Steps For Booking Gigs, Getting Paid, and Building Your Platform. We also give you a behind the scenes look at the making of this book, how this journey began with a joke (!) and how working on this book actually helped Jeff's speaking career.Join us and you'll find out all of that and so much more on episode 277 of The Speaker Lab with Jeff Goins. THE FINER DETAILS OF THIS SHOW:  Why did we decide to co-brand The Successful Speaker?How do you find the right voice for your book?Why writing like you speak is terrible advice.What types of collaborations are there between writers and authors?Why did Jeff want to try ghostwriting after writing 5 of his own very successful books?What is the one word that will tell you a book is most likely written by a ghostwriter?

Welcome back to The Speaker Lab for a special bonus episode!The Successful Speaker is a book I am releasing soon and as part of the launch, you're going to hear the first few chapters on today's show.Directly from the actual audiobook, you'll hear what's in this book, who I am and my story on becoming a speaker. You'll also get an overview of the successful speaker roadmap and then chapter one about choosing your audience.Join us to hear these topics and then be sure to get your own copy of The Successful Speaker!  THE FINER DETAILS OF THIS SHOW:  What is the foundation of your speaking career?What will all audiences be wondering no matter who is speaking to them?What is the topic trifecta and how do you apply it to your business?Which 7 major industries have the highest demand for speakers?If industry comes first, what follows?Can you change industries later in your career?Knowing what to speak about begins with what?Why you should choose two industries, and how to move forward after you do.An

Virtual reality is becoming part of our lives, even part of our speaking careers.Terry Brock is our guest for today's show and he's to dig deeper into something we touched on during his first visit: how to become a virtual speaker.On this episode of The Speaker Lab, we get into the finer details on virtual speaking and things like the technology you need, how to price yourself, the clients who hire virtual speakers, and how you can actually earn more as a virtual speaker than speaking in-person.Terry tells us those things and much more so please be sure to join us for episode 276 of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  Is Zoom a necessary part of a virtual speaking set up?How can an index card help you create a connection virtually?What is key to ensuring a win for both your client and for you?Are there industries or clients that are more receptive to virtual speaking?Why would people initially be reluctant to use video?When and why you should offer a bonus session for your c

Erick Rheam is our co-host and we are talking about the 5 step goal setting process you can use to create and achieve your goals in 2020 and beyond.On today's episode of The Speaker Lab, Erick and I walk you through each of the five steps and we also talk about how we use these personally in our speaking careers and also here within The Speaker Lab itself.Whether you're listening at the start of the year or any other time you're going to get useful and practical advice, including specific examples you can follow immediately. Join us for that and more on episode 275 of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  Why are mini-retreats so important to the goal setting process?How to plan out where you and your business are headed.Do you have to wait until January 1st to set goals?What are habit goals and achievement goals, and how many of each do you need?How many primary goals should you set for your business each year?What is a component most people miss in their goal setting?How oft

Whether you're a speaker or a writer or both, you should be asking how to find your voice.The woman with the answer is Allison Fallon and she joins us on episode 274 of The Speaker Lab. On this edition of the show, Allison and I talk about how to deal with nerves before you speak, the value of writing as a speaker and why you should create a writing habit.Be sure to check out those topics and more in this conversation with Allison Fallon on episode 274 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  Why you should you write even if you don't think you're a writer.How much time should you spend writing every day in order to reap the benefits?What are some ways to combat nerves while you're speaking?What does it mean to look for the common thread?Should you write about an in-demand topic or something you're passionate about?Can you write a book that is both content-driven and story-driven?Does being in the right place at the right time play a role in the success of a book?Is it an option to not be

A man who is an expert at selling yourself as a speaker is here for episode 273 of The Speaker Lab!Mr. Matthew Kimberley is a sales wizard and he gives us great strategies on what it takes to truly sell yourself in the speaking world. On today's show, we also talk about when and why he speaks for free and the math behind that choice.You can hear that and much more when you tune in to this edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  What is the best way to build trust, credibility and stature?Where does he live and how does that impact his business?Is anyone a natural born sales person?Why asking when you need something is too late and what to do instead.What are the benefits of calling someone versus emailing them?Should you speak on your own stage?What kind of response rate should you expect initially?Why you need to be explicit when collecting testimonials and referrals.And so much more! EPISODE RESOURCESMatthew Kimberley's web siteMatthew Kimberley on Twitter5 Things You Need

Ever consider how to turn your clients into fans - even raving fans? Our guest today, David Meerman Scott, has literally written the book on doing so and he's here to share his insights.Today on the Speaker Lab, we talk about how to turn your clients into raving fans, and how he can talk about a general topic that applies to many audiences while still standing out in the marketplace. We also discuss how he landed speaking gigs on Tony Robbins' stages, something he does frequently.Plus you'll want to stay tuned til the end when he tells one of the BEST stories! It's a nightmare for any speaker, but it's hilarious so join us to hear it on episode 272 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  How did he book a gig on Antarctica?Why do Tony Robbins' speakers give away everything during their talks?What is news jacking and why is it so beneficial for speakers?Why he doesn't he read or listen to other content in the marketing niche.What is the first step in how to turn your clients into fans?Are

How to communicate in an online world is very different from in-person communication, and today's guest is an expert at both!Dr. Nick Morgan is returning to The Speaker Lab to talk about his latest book, Can You Hear Me?. The book is about how to connect with people in a virtual world including how to ensure you are getting the correct message across to your clients. We also talk about the power of emojis!This is a wide-ranging conversation I think you will really enjoy so join us for episode 271 of The Speaker Lab with Nick Morgan.THE FINER DETAILS OF THIS SHOW:  What can you do offstage to ensure more referrals?How does negativity bias impact our virtual communication?Does using emojis give you a greater chance at having a successful email exchange?How should you use emojis?What is the hierarchy of communication in the online world?What are things to keep in mind when talking on the phone?How many years does it take to learn to have a normal conversation?What does consistency tell others about our

What's one thing you can do to ensure success? It's delivering results as a speaker. Mark Bowden is a phenomenal speaker who has built a thriving business doing just that in a niche market.Today on The Speaker Lab, he explains the 3 things that have moved the needle most for him, the difference between picking a topic you're interested in versus a result you can deliver and the messages you may be sending with your body language on stage.Hear his wisdom and insights on those concepts and more on episode 270 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  When do opportunities come your way?How do you know if your passion is something you can be hired to speak on?What results can tell you about a niche in the marketplace.What's the fastest way to earn trust and credibility?Why is it important to connect with other speakers in your niche?What's the #1 thing speakers don't do that is hurting them?What is the audience's job?What are the optics of the stage and why do they matter?And so much more!&n

For some speakers, presenting in front of an audience is only the beginning of their impact, but knowing exactly how to expand beyond the stage can be intimidating. On today's episode of The Speaker Lab, Joe Sanok is sharing some best practices for building out your audience.Joe Sanok is a keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast.In episode 269, Joe walks us through the finer details of creating additional products your audience needs, from courses to live events. Joe walks us through how to determine if your product is needed and how much your audience is willing to pay for it. Stay tuned for that and much more on today’s edition of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  How does niching down help you charge more?When does it work to microniche down and when does it not?What can you do to help your audience level up?When is it beneficial to be "the first" to speak on a topic?Can yo

How writing and speaking go together may seem obvious, but there are important distinctions and here to explain what they are is Ryan Holiday.Ryan is a best-selling author of several books as well as an in-demand international speaker.On episode 268, he tells us more about how writing and speaking go together in his business, as well as his process for writing and developing a talk and how he gets into the zone before speaking to big audiences. You can hear us dig into those topics and more on this episode of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  How does he test new material?What similarities does he find among his diverse audiences?What does he try to do with each of his books?Does he set specific speaking intentions when he writes his books?When can it be difficult to get reps as a speaker?Can geography impact your speaking opportunities?How does he define stillness?Why is it better to speak earlier in the conference series?And so much more!EPISODE RESOURCESRyan Holiday's web si

Jesse Cole has a unique story that highlights how to use creativity to stand out, and you are going to hear it on this edition of The Speaker Lab!I won't give away too many details because I don't want to spoil it for you, but we will be hearing his modern-day Field of Dreams story as well as how his entrepreneurial journey ties into his speaking business.We also talk about how to zig when the world is zagging, why he wears a custom yellow tuxedo and much more on episode 267 of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  What does PFT stand for and how does it apply to being a speaker?Why does he write a thank you letter every single day?Has he always had the same marketing approach with his baseball team?Can you develop a stronger level of creativity in your life?How to use your audience's friction points in a positive way.What is the alter ego effect and how does it apply to speaking?How can you use what is normal to actually be different?When you give fun and have fun, then what happe

How do you know what to ask for your speaking fees and when to raise them? And should you work with speaking bureaus?Josh Linkner is the man to ask and he's here with the answers on today's The Speaker Lab. Today with Josh, we discuss how to know if your fees are too high or just right, and how to know when to raise them.He also shares how to set yourself up to be ready to work with bureaus and how to know if they are a good fit for your business.Get ready for all of that and more on episode 266 of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  How did he grow his business to receiving 5-15 inbound leads per day today?What does the balance of gratitude and hunger offer?What is his strongest recommendation for speakers who want to grow their business?Should you ever lower your fees?What does it mean to be "bureau ready"?Who are bureaus interested in?When should you initiate conversations with bureaus?What percentage of leads should say yes to your fees?And so much more!EPISODE RESOURCESJosh

One of the important aspects of speaking is solving a problem for the right audience.So how do you choose the right audience and find the most pressing problem they are facing? There's one man to answer these questions and he is here today: Mr. Terry Brock.Terry has been in the speaking industry for a few decades and he has a wealth of knowledge! Today he shares how to ensure you are solving a specific problem for a specific audience, and how to validate that in the marketplace. We also touch on virtual speaking: how he's done it and what that has looked like for his business.You'll hear from Mr. Terry Brock on those subjects and more on this edition of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  What is his connection to Thomas J. Stanley, author of The Millionaire Next Door?What it means to grow bigger ears as a speaker.How can you use social media to find what the market is looking for?How do you know which opportunities to focus on?What is a CSP and why do speakers need to be one?Do

Our guest for episode 263 of The Speaker Lab is Mike Pacchione and he's giving us his 5 strategies for storytelling from stage.Mike is a speaker and coach who works with a lot of names you'd recognize and he helps his clients tell better stories during their speaking engagements. You can find out more about his back story on his first visit to The Speaker Lab in episode 9.We will also do a brief breakdown of one of Seth Godin's stories. You can hear that breakdown and more on the 263rd edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOWWhat does it mean to prime your audience for a story?How do you build credibility into your stories?When do details help and when do they hinder your story?How many characters in a story is too many?Why stories need tension and a release of that tension.What does it look like to build the right amount of tension?How do you summarize the lesson of your story properly?Can you tell a longer story at the beginning or at the end of your speech?And much, much more! EPISODE

How to use slides, stories, and data in your speeches is something every speaker should know, whether you're new to the game or have been around for a while.And there's no one better to spell it out for us than Nancy Duarte. Nancy is the author of several books including Illuminate, Resonate and her most recent book, DataStory.She is also a prolific speaker and storyteller and on today's show, she explains when to use slides, the most common slide mistakes speakers make and how to use both data and stories in the most powerful way possible. Join us and you can find out all of this and more on episode 262 of The Speaker Lab. THE FINER DETAILS OF THIS SHOWHow did she start working with Apple over 30 years ago?How the audience affects the content of your slides.What number of slides is too many?Who are the finest speech crafters in her experience: introverts or extroverts?What is the messy middle and how do you apply it to speaking?Why first-person stories are most effective.How do you determine whether or

What does it mean to be a self-reliant entrepreneur? Our guest today is here to tell us; he has literally written the book on the subject!John Jantsch is a phenomenal speaker and author, and today we're talking about how he uses speaking for lead generation for his business and how he has created longevity and relevancy as a speaker for over 30 years.We wrap up with his latest book, The Self-Reliant Entrepreneur and we do something that we've never done before on any show. Stay tuned for that and much more on today's edition of The Speaker Lab! THE FINER DETAILS OF THIS SHOWHow did he quadruple his speaking fees?The importance of being able to evolve your message.Why did he start his podcast?How do you ultimately build the strongest business eco-system?Speakers who get a lot of referrals do this one thing: what is it?Can you determine if you are referable?Why trusting yourself is key to being a speaker and an entrepreneur.What is one of the key markers to success?And much, much more!  EPISODE R

How do you know if your speaking topic is financially viable or if your audience will actually pay to hear what you have to say? The man to answer those questions and more is your friend and mine, Clay Hebert.Clay was here way back on episode 5 of The Speaker Lab and today he is back. We have a fun conversation about several topics including how to figure out if your audience or target market can actually pay speaking fees, the best way to respond to the question of what do you do and why you need to work on your personal brand while also working on your craft.Tune in to hear the details on episode 260 of The Speaker Lab! THE FINER DETAILS OF THIS SHOWWhy certain talks don't pay but can still build your brand and change your career.What three entities pay for speakers?What's one of the big untold secrets in the speaking industry?Why it's important to work on your personal brand while you're also working on your craft.Is it true that winners quit all the time?When does a talk become great?Why do speakers

Scott Stratten is a phenomenal professional speaker who has been in the business well over a decade, and today he tells us what he's learned about how to stay relevant as a speaker.We also talk about Imposter Syndrome why even the most accomplished speakers are not immune, and his latest book, The Jackass Whisperer.This is a fun conversation full of Scott's trademark honest wisdom so join us for episode 259 of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  Do you have to be the expert on something before you speak on it?Why it's not keynote or bust in the speaking world.What it means to follow your grain.Why did he have to focus on non-Canadian markets at a certain point?What is his advice for people who think they'll "make it" once they sign with a bureau?Why is he pivoting with his next book?What is his biggest issue with the speaking world?How and when does he say no?And so much more! EPISODE RESOURCESScott Stratten's web siteThe UnpodcastThe Jackass Whisperer, by Scott Stratte

How can you create a really great event? One person who knows is Chris Mefford.Chris knows the 5 parts to a successful event and he's going to tell us what they are on today's episode of The Speaker Lab. As the former VP of Development with Dave Ramsey and a business coach and consultant today, Chris has a massive amount of experience when it comes to putting on events of all sizes.Today he tells us how to think about, plan and program events. He has a lot of tricks of the trade and you'll hear them all when you listen to episode 258 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  These are the two things you must-have for a successful event: what are they?Where do you start when planning your event?Why it's ok to think small!How do you calculate the costs involved?Can you launch too early?Should you have multiple tracks or just one?When do you send out your post-event survey?What are the three ways to make money from an event?And so much more!EPISODE RESOURCESChris Mefford's web siteChris Meff