Seobits.fm

In this podcast episode, Rebecca walks through some tips and techniques for using video marketing in your SEO strategy. She talks about why you should care about YouTube videos and she provides an overview of ranking videos in YouTube search. Episode Notes: https://www.seobits.fm/podcast/ep23-why-video-matters-to-seo/

In today’s podcast episode, Rebecca takes a deep dive into the steps you can take to optimize your website performance. She is joined by AJ Morris and together they navigate the world of website optimization, performance, and speed. Grab the show notes: https://www.seobits.fm/podcast/ep22-optimize-your-website-performance-and-seo/

In this podcast episode, Rebecca explores Schema and the use of Structured Data. She breaks Schema down into manageable pieces so listeners can understand what Schema is, how it is used by search engines, and why it matters to website owners and bloggers. Podcast notes and resources: https://www.seobits.fm/podcast/ep21-understanding-schema/

In this podcast episode, Rebecca talks about the importance of blogging and how it is good for SEO and the soul. She discusses the role blog posts have in marketing and why they are critical to website promotion efforts. She reiterates the fact that blogging is designed to positively impact not just business, but it should also help human readers. Focusing solely on revenue will not produce efforts, because the true magnitude of the blog is only reached when posts are written for assisting human readers and website visitors.

In this podcast episode, Rebecca talks about content silos and how this technique can help with your search engine optimization. A content silo is simply a method of grouping related content together to establish the blog or website’s keyword-based topical areas or themes. View the show notes and resources listed at https://www.seobits.fm/podcast/ep19-improve-your-websites-seo-with-content-silos/

In this week's podcast episode. Rebecca is joined by her good friend Carrie Dils. The two spend the session chatting about the importance of freelancers understanding the nuances of SEO for developers. Carrie and Rebecca have co-hosted two SEO Bootcamp workshops and Carrie also wrote four-part blog post series called 30 Days to Better SEO. Carrie utilizes her SEO knowledge and breaks it down into bite-size pieces for developers. Read the show notes: https://www.seobits.fm/podcast/ep18-seo-for-developers-expert-advice-from-carrie-dils/

In this podcast episode, Rebecca discusses what local search is and how you can improve your ranking performance and visibility for local searches. She walks through the types of local search, the ranking factors specific to local search, and then she provides some key takeaways for improving your placement in Google local search.  

Do backlinks still matter? Yep, they do and in this week’s podcast episode, Rebecca talks about the important role backlinks still play in today’s world of SEO. She also covers the various methods of building backlinks and what you need to do to protect yourself from negative backlinks. Grab the show notes and free backlink checklist at: https://www.seobits.fm/podcast/ep16-building-backlinks/

In this week’s podcast episode, Rebecca talks about the importance of protecting the existing SEO when a redesign is done for a website or blog. This is a common problem because many times, developers and DIY website owners forget entirely about SEO and completely lose existing search ranking when the new website or blog goes live. View show notes and grab the redesign check list on the SEObits.fm website.

In this podcast episode, Rebecca brings on Sean Kerrigan so the two can discuss his recent success in dominating Google’s search page with Featured Snippets. Rebecca and Sean also discuss Sean’s background, his takeaways from SEO Summit, and how his agency brought SEO in-house so they could craft a strong SEO service offering for their client base. Podcast Resources Rebecca’s Facebook Group: SEO Launchpad iThemes Training Rebecca’s Free Course: Understanding the Google Knowledge Graph Blog Post: What is a Content Silo? Sean’s Agency: The Update Company Sean on Twitter

In this podcast episode, Rebecca talks about her experience with mastermind groups and how her perception of them changed once she participated in two groups as an attendee. She also announces two SEO masterminds that she is leading in October and November of this year. If you are unfamiliar with masterminds, they are small groups of like-minded people that meet regularly to promote learning, action plans, problem solving, execution, and accountability. Rebecca’s two SEO mastermind groups will each meet for six weeks. Each group is limited to only 10 people, so interested parties do need to apply so as possible.

In this podcast episode, Rebecca shares a real-world story about a recent client losing ownership of their digital properties. She talks about how it happened, the issues it caused, and the dangerous situation it has produced. More importantly, she discusses the long-term ramifications this change can have on SEO, the sales funnel, and revenue.

In this podcast episode, Rebecca shares her number one lesson and rule of thumb for selecting keywords. She walks through the core premise, how she learned it, and why it matters to you and your website. You can beat Goliath if you work smarter, harder, and with a whole lot more focus. You can carefully pick the right keywords that will translate into high-quality traffic, but you need to focus on your offering, your target market, existing competition, and search volumes. Visit SEObits.fm for episode notes and a handy checklist for finding keywords.

In today’s podcast episode, Rebecca tells a real-world story about mismatched expectations in buying and selling SEO services. She walks you through a situation she recently encountered, explains why she takes complete ownership for the issue, and then closes with some key takeaways for anyone buying or selling SEO services.

In this week’s podcast episode Rebecca chats with Sara Dunn and performs a post SEO Bootcamp check-in. The two talk about Sara’s prior SEO knowledge, her experience at SEO Bootcamp, and how this SEO education shifted her web development business and the search traffic of her clients. Sara details her misperceptions about SEO prior to Bootcamp and how shifting these thoughts helped her make significant headway on her client’s website.

In this podcast episode, Rebecca talks about the evolution of SEO and how these shifts in 2016 and 2017 have brought her back to loving SEO and wanting to teach the world about search engine optimization. She discusses the technology shifts that occurred in 2016 and the first half of 2017. In doing so she explains why these shifts mattered to her and her interaction with search engine optimization and clients. SEO is a moving target. To be successful at it, website developers and business owners need to stay up to date with the changes and make sure they are evolving with the industry and the world.

In this podcast episode Rebecca talks about enterprise SEO and the need for a top down approach. Rebecca also discusses the need for an executive champion and how this champion can help support the SEO process and make sure the organization is backing it.

In episode four Rebecca talked about the perfect storm of SEO and how great it was when everything came together. Today she talks about the exact opposite situation, and in doing so, she shares a story of when everything fell horribly apart.

In this podcast episode Rebecca talks about the importance of competitive research and how it plays a critical role within the SEO process. Rebecca performs this task at the start of any new SEO project and she revisit it multiple times per year for her own websites.

In today's podcast episode, Rebecca talks about why you need to let go of the role of marketer, and instead, place yourself firmly in the role of servant to your target market. Rebecca tells a story from her past where her prior firm used SEO to act as a servant. She uses this story because it illustrates the importance of "serving" your website visitor and how it can produce big SEO results.