Synopsis
Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. (Hosted by Alex Hormozi)
Episodes
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								99% of Businesses Fail Over a Long Enough Time Horizon | Ep 66325/01/2024 Duration: 16min“I think most people miss is that they don't even know the hats that they are wearing.” Today, Alex (@AlexHormozi) talks about the importance of transitioning from selling your services to selling your business and making your business a sellable asset. He discusses the key aspects of focusing on people to scale up the business, the need for operational independence, the relevance of high-quality talent, and the understanding towards the importance of continuing the learning process.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - Understanding the value of a business(2:08) - The misconception of being a business owner(3:20) - Importance of replacing yourself in the business(5:19) - Journey of entrepre 
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								I Spoke my Wealth Into Existence | Ep 66223/01/2024 Duration: 13min“I chose to stop giving trauma power.” Today, Alex (@AlexHormozi) shares powerful insights about the importance of character traits in achieving entrepreneurial success. He discusses how the beliefs, skills, and character traits we possess directly impact our business performance. He explains how some entrepreneurs struggle with the stories they tell themselves, which become obstacles in their path to success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:34) - The power of self-narratives(2:47) - The importance of character traits(4:47) - The role of beliefs and insecurities(6:22) - Changing your identity and character traits(9:00) - Transforming negative character traits(11:11) - The impact of character 
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								The Path to Success: Delivering on Promises (with Lewis Howes) Pt.2 - | Ep 66120/01/2024 Duration: 32min“Giving is always scary no matter how much you have, whatever it is.” Today, join Alex (@AlexHormozi) as he guests on The School of Greatness Podcast with Lewis Howes to share valuable insights about the need for quality advertising, the importance of feedback, and the significance of establishing trust within a customer base. He also talks about creating world-class products and the power of giving as a business. He reveals some jaw-dropping statistics from his successful book launch, including attracting over half a million attendees. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Lewis Howes on:➤ Instagram | TikTok | Spotify | Apple | X / Twitter | LinkedIn➤ Check out full epis 
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								Picking Your Niche | Ep 66018/01/2024 Duration: 13minYou will never make it by taking shortcuts. Today, Alex (@AlexHormozi) highlights the success in improving existing business models rather than pursuing new ones, cautioning against diving into unfamiliar niches. The episode underscores the significance of perseverance, hard work, and mastering various skills for long-term success in entrepreneurship.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:20) - The value of doing better, not necessarily new(4:17) - Reality of building a successful business(6:45) - Dangers of rushing success(8:33) - Misconceptions of quick entrepreneurial success(10:55) - The importance of practical experience over theoryFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Fac 
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								Money Making Advice You Needed to Know Yesterday | Ep 65916/01/2024 Duration: 01h23min“You gotta learn how to sell and you gotta learn how to lead.” Today, Alex (@AlexHormozi) answers your questions and shares valuable insights on building viable and scalable business structures. Topics covered include focus, discipline, problem definition, key business skills, product value, team dynamics, business partnerships, and the use of technology. Strategies for enhancing brand power, attracting quality clients, handling volatile customers, and improving sales close-rates are also discussed.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - How Do I Get Rich AF?(2:33) - What If You Had To Start Over?(3:51) - Three Most Important Skills To Develop?(5:44) - How To Balance Freedom and Discipline(7:2 
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								Money, Happiness and High Prospects in Entrepreneurship (with Lewis Howes) Pt.1 - Nov. '23 | Ep 65813/01/2024 Duration: 31min“The work works on you more than you work on it.” Today, join Alex (@AlexHormozi) as he guests on The School of Greatness Podcast with Lewis Howes to dissect the highs and lows of entrepreneurship, exploring the fallacy of finding the 'right' or 'perfect' business and the reality of failure before success. They delve deep into the implications of wealth, discussing the correlation between wealth and happiness, the pitfalls of abundant wealth, and learning to manage expectations. They also highlight the importance of the journey towards success, the value of self-improvement, patience, focus and possible speedbumps along the way. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Lewis Howes on:➤ Instagram | TikTok 
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								Keys to a Terrible Business Partnership | Ep 65711/01/2024 Duration: 11min“An unreliable partner, creates an unreliable relationship, which creates an unreliable business.” Today, Alex (@AlexHormozi) emphasizes the importance of distinctive skill sets, complementary experiences, and aligned values for a prosperous partnership. He addresses common mistakes made during the forming of partnerships, like lacking clear expectations or written agreements, disproportionate effort or shared equity, and misaligned goals. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:35) - The Art of Inverted Thinking(1:27) - #1-5: Knowledge, time, and money imbalances, no agreements(5:36) - #6-10: Give away everything, misaligned mission, value, vision(7:56) - Having resources you don’t have & expec 
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								This is Why You’re Stressed… | Ep 65609/01/2024 Duration: 26min“This is what hard feels like… and that’s okay.” Today, Alex (@AlexHormozi) explores the mental struggles faced by entrepreneurs and offers strategies to combat anxiety and sadness. He highlights the importance of reframing reality, making consistent decisions, and navigating complex human relationships in business, while emphasizing the continuous acquisition of knowledge for better decision-making and a better life.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:14) - Dealing with sadness(2:47) - Discovering options and gaining knowledge(4:35) - Understanding the impact of emotions(8:44) - The role of stress in life(15:10) - The importance of defining terms(19:16) - Impact of expectations on emotions(21:5 
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								How to Multiply Your Success (on The Ed Mylett Show) Pt. 2 - Oct. ‘23 | Ep 65506/01/2024 Duration: 33min“Someone will save you, but it's you, future you, the better you. The person that you've been waiting to become.” Today, join Alex (@AlexHormozi) as he guests on The Ed Mylett Show to share his wisdom on how to get more customers, make more money, learn from failures, and understand the key elements of success. He elaborates on how powerful entrepreneurs like Steve Jobs and Elon Musk use these tactics effectively. Additionally, Alex shares the importance of acceptance in personal and professional relationships, his perspective on the concepts of happiness and joy, and explains the key processes for getting leads. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Ed Mylett on:➤ Instag 
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								The Biggest Mistakes that Entrepreneurs Make | Ep 65404/01/2024 Duration: 10min“The only reason you shouldn't be doing more reps and adding to the bar, adding to the stuff that you sell, is that you literally have no more people to sell to. And until you have that problem, you should focus on the one thing.” Today, Alex (@AlexHormozi) discusses a common mistake that entrepreneurs do when it comes to taking on more opportunities than they can handle, the parallel between lifting weights and doing business, and why focusing on one thing at a time will give you the best results than dipping your feet into many ponds at the same time.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:33) - Gym analogy: understanding business complexity(3:05) - Pitfalls of over-expansion in business(4:44) - 
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								8 Lessons I Learned From My Hero | Ep 65302/01/2024 Duration: 16min“Rule zero is spend less than you earn.” Today, Alex (@AlexHormozi) pays tribute one of his ultimate heroes, Charlie Munger, through sharing the lessons that greatly helped him in his entrepreneurial journey. He also delves into several concepts such as inverted thinking, lessons about brand importance, unique, expensive, sticky business models managed by an owner, the importance of living within our means, and how simplicity and determination to stay debt free led to Munger’s personal and professional success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:22) - #1: Inverted thinking can lead to innovative solutions.(4:02) - #2: Simplicity is key in decision-making and business operations.(5:34) - #3: Focu 
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								Mastering The Art of Sales (on The Ed Mylett Show) Pt. 1 - Oct. ‘23 | Ep 65230/12/2023 Duration: 33min“I've come to the point now where I genuinely believe that if you just keep your word, you nailed it.” Today, join Alex (@AlexHormozi) as he guests on The Ed Mylett Show to share an in-depth and comprehensive breakdown of the art of sales. He emphasizes how sales should be an empowerment conversation and highlights how a well-structured sales conversation can significantly increase your potential customer base. Moreover, he shares insights on how to improve the process, providing detailed steps to follow, such as his 'closer' framework. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Ed Mylett on:➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn➤ Check out full episode on YouT 
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								I Don’t Read Books, I Study Them | Ep 65128/12/2023 Duration: 11min“The biggest difference between rich dads and poor dads is that rich dads teach their kids to think in bigger increments.” Today, Alex (@AlexHormozi) shares his personal experiences and methodology for effective learning. He clarifies misconceptions about his habits, emphasizing he does not read regularly, but targets specific areas based on what he needs to know next. He encourages identifying points of deficiency, filling these knowledge gaps through targeted reading and practical applicationsWelcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:50) - The importance of identifying your learning needs(2:51) - Value of masterminds and coaching(3:58) - Importance of doing and learning from action(6:33) - Experien 
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								The Levels of Growth for Employees & Entrepreneurs | Ep 65027/12/2023 Duration: 13minWatch the YouTube version of this episode HERE“It's actually your strengths oftentimes, which become almost always the bottleneck in the business.” Today, Alex (@AlexHormozi) explores the key concepts every entrepreneur needs to understand for business growth. From mastering personal skills to developing comprehensive business frameworks, the journey of entrepreneurship is marked by continual growth and improvement. Highlighting the importance of groomed leadership and a talented team, Alex walks you through the process of transitioning from being an individual contributor to being a manager, and ultimately a leader.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:15) - Understanding the three levels of empl 
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								From Breaking Sweat To Breaking Norms (Pt.2 - Sept. '23) | Ep 64923/12/2023 Duration: 51min“When I look back on my life, the things that I enjoyed the most have been the pursuit, not the goal.” Today, join Alex (@AlexHormozi) as he guests on Chad and JT Go Deep to share his perspective on success and the role ego can play in achieving it. They discuss the importance of confidence and how it differs from ego, with Alex explaining how authenticity, interest, and staying genuine to oneself are keys to successful content creation. He also delves into his experience with investing and the role of a personal brand in business success. They explore the limitlessness of personal achievement and touch on motivational aspects of acknowledging inevitable death. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M 
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								Why I Don’t Go Home for the Holidays | Ep 64821/12/2023 Duration: 17min“Are you really sad you're missing it? You choosing not to go has no downside.” Today, Alex (@Alexhormozi) talks about the importance of surrounding oneself with positive influences, and the dangers of falling back into old habits for the sake of tradition or social expectation. He also discusses managing relationships with family and friends who might not be conducive to personal growth are also offered, emphasizing the significance of standing firm on one's decisions and goals, and not being swayed by the criticisms or judgments of others.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - The fear of not going home(2:56) - The importance of asserting your identity(5:23) - Evaluating the impact of your 
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								It’s Okay for Friendships to End | Ep 64719/12/2023 Duration: 14min“I would be far more sad that I had not realized my potential or what I hope to accomplish in my life in exchange for relationships.” Today, Alex (@AlexHormozi) talks about forming and losing friendships as one grows, evolves, and moves closer towards life goals. He also delves into the importance of nurturing relationships that align with one's growth and values, and underscores the necessity for mutual value exchange in relationships. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:17) - The cost of dreams and the price of fame(2:08) - Reality of losing friends during personal growth(5:12) - Concept of exchange in relationships(6:52) - The pain of losing friends and the promise of new ones(7:44) - Importa 
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								Redefining Problems: The Key to Success (Pt.1 - Sept. '23) | Ep 64616/12/2023 Duration: 42min“It’s really just a teaching process of associating things they don't know with things they do know.” Today, join Alex (@AlexHormozi) as he guests on Going Deep With Chad And JT to share insights about how he approaches fitness, focusing on isolating specific muscle groups rather than traditional compound lifts, as well as how 'stoke' can be built into a brand. He also talks about business acquisitions and the criteria for assessing business viability, especially in the service industry. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Going Deep With Chad And JT on:➤ Instagram | Spotify | Apple | X / Twitter➤ Check out full episode on YouTube!Timestamps:(1:54) - Art of communicati 
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								Be. Do. Have. | Ep 64514/12/2023 Duration: 15min“Every winner and every loser have the same goals. What separates them are the activities they commit to.” Today, Alex (@AlexHormozi) emphasizes the importance of being the type of person who takes the actions necessary to achieve their desired outcomes. He suggests using the question "What would this type of person do?" as a guiding principle in decision-making. Overall, He encourages listeners to focus on their identity and the behaviors that align with it.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:50) - Achieving goals: result, behaviors, identity.(5:03) - Power of asking "What would this person do?"(8:12) - Create evidence to reinforce desired identity.(9:35) - Change who we are by changing what we 
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								Why Looking for the Right Founder Is Important | Ep 64412/12/2023 Duration: 13min“It takes years, not months.” Today, Alex (@AlexHormozi) discusses the importance of finding the right founder for a company. He emphasizes the qualities and traits they look for in founders when considering investment opportunities.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:47) - Three disqualifying traits for founders: ego, lack of focus, emotional reactivity.(4:50) - Impact of leadership dynamics on company's success.(6:36) - Strategies for improving focus and judgment in team selection.(9:45) - Ego: talk less, listen more, test self-awareness.(12:22) - Work on yourself to become worthy of success.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisi 
 
												 
											 
											 
											 
											 
											 
											 
											 
											 
											 
											 
											 
											 
											 
											 
											 
											 
											 
											 
											 
											 
									 
									 
									 
									 
									 
					