Synopsis
Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. (Hosted by Alex Hormozi)
Episodes
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How To Make a Legit Business in Education | Ep 523
11/04/2023 Duration: 25minWho will you believe in more, a trusted institution or someone who promises that you're gonna make a hundred thousand dollars a day in five seconds? Today, Alex (@AlexHormozi) talks about the four things that differentiate a legitimate education business from a scam, using Harvard as an example. He also explains how educators can apply these principles to build a valuable brand and maintain legitimacy.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:48) - Pillar #1 & 2: Harvard rejects people & has no income expectations.(8:16) - Pillar #3: Give tons of free content away(15:45) - Harvard invests in positioning themselves as number one.(19:10) - Collect data to make substantiated claims.(20:48) - Legi
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Obsessing Over Product: The Key to Going from Good to Great (with Lewis Howes) Pt.1 - June ‘22 | Ep 522
08/04/2023 Duration: 01h04minThe difference between good and great is 10 times the effort. Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to discuss the importance of obsessing over product quality instead of just focusing on promotion. He also touches on the value equation, the root of his ambitions, and more. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Lewis Howes’ YouTube Channel!Timestamps: (2:37) - Understanding money & improving product(13:31) - Increasing rates, beating down ego & dad(33:26) - Winning the financial game(40:54) - Money, power, and glory(56:24) - Billionaire wealth distribution(59:59) - Appreciating work from abundanceFollow Alex Hormozi’s S
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The 4 Highest Value Skills That Exist On Earth | Ep 521
06/04/2023 Duration: 11minThe more mastery, the merrier! Today, Alex (@AlexHormozi) talks about the four scarcest highest skills that billionaires practice, and how they can help you with many aspects of your life and bring wealth to your business!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:21) - #1: Raise and multiply money. #2: Capture and multiply attention.(3:25) - #3: Return time to others. Make systems efficient.(5:22) - #4: Influence behavior at mass scale. No cost.(7:19) - Four skills are corollary to four types of leverage.(9:06) - Skills compound in the long term with exponential growth.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition(This episode is a re-run.
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Uncovering Hidden Constraints in Your Business | Ep 520
04/04/2023 Duration: 29min"If what you do every day doesn't necessarily change, but how much you get credit for, it does, then you get more for what you put in.” Today, Alex (@AlexHormozi) discusses how to identify and solve the real constraints holding back a business. He also provides examples of three businesses with different problems but the same larger issue and explains how to approach each one to find the real constraint and create a path to growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps:(1:43) Theory of constraints: focus on the constraint for outsized returns.(4:52) Appointment-setting business: niche down or partner with a bigger business.(8:23) HVAC business: learn HVAC, partner, or buy and juice up.(12:27) Size of
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The Data-Driven Entrepreneur: Mastering Customer Success (with Dan Henry) Pt.2 - June ‘22 | Ep 519
01/04/2023 Duration: 37minIt’s about finding your leverage. Today, join Alex (@AlexHormozi) as he guests on Dan Henry’s show to discuss various topics related to entrepreneurship, including user research methods, evaluating user feedback, and the importance of understanding customer needs. He also shares tactical advice on increasing word of mouth and transitioning from a personal brand-based business to a brand-focused business with database marketing. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Dan Henry’s YouTube Channel!Timestamps:(3:58) - Word of mouth & Linear tactics: referrals, shilling.(7:15) - Drive results, emotional wins for quadratic returns.(12:45) - Market customer re
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Why Creating Another Business Isn't The Answer | Ep 518
30/03/2023 Duration: 13minTake a few steps back, and you won't regret it! Today, Alex (@AlexHormozi) talks about his experience of starting another business was a mistake, the lessons he wishes to impart, and why doing boring work is just as important as making money.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - Neighbor creating the same business again: used existing skills & knowledge(3:07) - Good strategy is knowing what to say “no” to(4:32) - Can't be CEO of two businesses(7:31) - Learning from 10+ years of experience is more fruitfulFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition(This episode is a re-run. Original airdate was October 5, 2021)Mentioned in th
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3 Paths of an Entrepreneur | Ep 517
28/03/2023 Duration: 13minWhich path are you taking? Today, Alex (@AlexHormozi) discusses the three paths of entrepreneurship: the pure artist, the pure entrepreneur, and the hybrid path. He explains each path and emphasizes the importance of identifying which path works best for the individual entrepreneur's interests and goals.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:26) - 3 paths for entrepreneurs: artist, entrepreneur, hybrid(2:48) - Artist: doing what you love, not necessarily scaling(4:14) - Hybrid: combine artist and entrepreneur paths, build around passion(6:26) - Entrepreneur: business itself is art, build multiple enterprises(7:53) - Which of the 3 paths are you? (Note: it's okay if it changes)(9:50) - Most valuable
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Maximizing Effort: The Leverage You've Been Missing (with Dan Henry) Pt.1 - June ‘22 | Ep 516
25/03/2023 Duration: 34min“I think the people that move fastest in life are the ones who employ the most leverage.” Today, join Alex (@AlexHormozi) as he guests on Dan Henry’s show to talk about discuss the importance of putting in significant effort towards one's goals and not getting distracted by unnecessary tasks. He also emphasizes the need to focus on the key drivers of growth, such as acquiring and retaining customers, and shares insights on how to scale a business effectively. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Dan Henry’s YouTube Channel!Timestamps:(3:20) Focus effort on the right things, not just effort itself(9:16) Entrepreneurs focus on the wrong things, like aesthe
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Fixing The Character Deficiencies In Your Life | Ep 515
23/03/2023 Duration: 19minShame only exists in darkness. Today, Alex (@AlexHormozi) talks about how this mental framework he practices helps him overcome various obstacles, struggles, and inner fears in order to be the best version of himself!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:17) - Stop overthinking to stop addiction; own your power.(5:31) - Eliminate meaning behind shame; shed light and empower self.(8:28) - Make problem meaningless to conquer repetitive cycle.(11:39) - Combat shame by facing perceived thoughts and making them powerless.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition(This episode is a re-run. Original airdate was December 16, 2021)Mentioned i
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How to Start a Business | Ep 514
21/03/2023 Duration: 13min“Intelligence is actually a speed, it's rate of learning.” Today, Alex (@AlexHormozi) breaks down the steps needed to start a business and make money, including setting up an entity, obtaining a bank account and payment processor, and identifying what to sell and to whom. He also emphasizes the importance of solving problems and providing value to customers, and advises starting with providing services for free to gain experience and build a customer base.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:06) - How to start a business & 6 types of products to sell(2:56) - Identify what to sell & solve other’s problems(7:26) - The problem is you’re afraid to start a business(8:47) - Change behavior to l
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The Question Is, "Why Aren't You Doing It?" (on The Iced Coffee Hour) Pt.2 - March ‘22 | Ep 513
18/03/2023 Duration: 51min“Habits and how we create our identities are self-reinforcing.” Today, join Alex (@AlexHormozi) as he guests on The Iced Coffee Hour to talk about how weight loss advice can apply to other areas in your life, experiencing discomfort to get out of your current pain, and how your identity is based on what we do repeatedly. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on The Iced Coffee Hour’s YouTube Channel!Timestamps: (0:29) - Switching beliefs in religion and defining nihilism(7:35) - Finding your heroes, biggest insecurities, & seeking validation(17:45) - How weight loss advice can apply to other areas in life(32:05) - You will go through the new discomfort t
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4 Strategies That Help Me Not Want To Quit | Ep 512
16/03/2023 Duration: 15minBe in this for the long haul. Today, Alex (@AlexHormozi) talks about how longevity is a key factor to creating success, the state in which you can manage your thoughts, and some insightful strategies for you to continue playing the game.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:04) - Decentricize the way you feel about a bad situation(3:46) - Prepare your mental state by expecting the worst scenario possible(6:55) - Place yourself in a different perspective(8:16) - At the end of the day, a lot of the things we do lose their meaningFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition(This episode is a re-run. Original airdate was May 27, 2021)Menti
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The 20's Roadmap to Success | Ep 511
14/03/2023 Duration: 17minThe broader the foundation, the bigger the peak. Today, Alex (@AlexHormozi) breaks down the phases of your twenties and how to maximize each phase for professional growth. He also emphasizes the importance of gaining general business skills through repetition and leveraging them for higher earnings. Lastly, he advises against making impulsive decisions and emphasizes the value of learning and taking advice from successful individuals in your industry.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) - The decisions you make in your 20s have a significant impact (1:20) - The success sequence for avoiding poverty(2:35) - Gain as many general skills as possible in your early years(7:45) - Repetition is key i
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Restructuring Education & Teaching Practical Life Skills (on The Iced Coffee Hour) Pt.1 - March ‘22 | Ep 510
11/03/2023 Duration: 46minEducation is meant to create people who can add value to society. Today, join Alex (@AlexHormozi) as he guests on The Iced Coffee Hour to talk about the flaws in the education system and the need for more practical life skills to be taught. He also discusses alternative schooling systems and how to add value to someone's life, particularly someone who is out of reach for most people, and his opinion on passing riches to future generations. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:07) - The current education system needs to teach people how to think more(9:53) - Practical life skills should also be taught in school(14:55) - Not focusing on news and reducing stress(27:19
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The 3 Evil "E's" Entrepreneurs Make | Ep 509
09/03/2023 Duration: 15minGrowth will pay the expenses. Today, Alex (@AlexHormozi) talks about the three evil “E’s” in entrepreneurship, how each evil affects you, and advises on what you can do to avoid them! Be careful, for they might just be in front of you without realizing it! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:09) - The 1st evil “E” of entrepreneurship is Expectations(3:08) - The 2nd evil “E” is Emotions (8:21) - The 3rd evil “E” is Expenses (12:12) - The evilest of the E’s and what to do to avoid themFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition(This episode is a re-run. Original airdate was May 11, 2021)Mentioned in this episode:Register here: http://
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The Principles of Persuasion | Ep 508
07/03/2023 Duration: 25minWhich principle of persuasion are you lacking? Today, Alex (@AlexHormozi) discusses the principles of persuasion and how they can be applied to businesses to sell more products and build successful companies. He also explains how the principles of authority, reciprocity, consistency, social proof, and liking can be used to increase sales and build trust with customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:08) - Reciprocity: Give what you want to receive(5:49) - Consistency: We judge people based on their actions(10:25) - Social proof: looking at others on how to behave or what to believe.(13:43) - Rapport: people like people who like them(17:06) - Authority: can be a powerful tool in persuasion(20
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Switching Mindsets, Investing, & More (on Anik Singal) Pt. 2 - Sept. '22 | Ep 507
04/03/2023 Duration: 23min“You gotta learn how to build, you gotta learn how to sell and you gotta learn how to lead.”Today, join Alex (@AlexHormozi) as he guests on Anik Singal’s The Fighting Entrepreneur to talk about if he plans on investing in companies in the future, switching to organic traffic, what his next book is about, and what sectors he’d like to acquire. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Anik Singal’s YouTube Channel!Timestamps:(0:16) - The front & back end of Gym Launch, & Alex’s next book: Hundred Dollar Leads(5:40) - Plans of investing, Acquisition’s support staff, and switching to organic traffic(13:16) - Alex shares with us his favorite social platfo
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Branding vs Direct Response | Ep 506
02/03/2023 Duration: 19minSlow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:20) - Main difference between Branding vs Direct Response(3:02) - Branding can be a potential opportunity for maximizing value.(5:59) - It’s very rare to find a “Direct Response” company these days(9:13) - Give people the words that describe your brand instead of redefining it yourself(13:24) - There aren’t enough older people to pass on their advice(15:29) - Goodwill compounds faster than revenueFollow Alex
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4 Traits of an Entrepreneur | Ep 505
28/02/2023 Duration: 15min“The hardest thing to know is what you don't know.” Today, Alex (@AlexHormozi) talks about the four frameworks he and his company use to analyze the skill of an entrepreneur and how these frameworks tell them how good of an entrepreneur the person is and how much we're willing to bet on the fact that they're gonna be successful.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:32) - 1st Trait: Surround yourself with people wealthier than you(3:46) - 2nd Trait: Pay to learn and develop your skills(6:28) - 3rd Trait: Get people to do other tasks for you(8:55) - 4th Trait: Be in an environment where you can prove your skill(11:07) - Assess which trait you’re lacking in & work on it(12:03) - Ignorance & 2
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Acquisition and Creating a Licensable Model (on Anik Singal) Pt. 1 - Sept. '22 | Ep 504
25/02/2023 Duration: 23min“Once you basically figure out the model, you can copy and paste a tremendously personalized solution to many people.”. Today, join Alex (@AlexHormozi) as he guests on Anik Singal’s The Fighting Entrepreneur to talk about big plans and goals for Acquisition.com, gives advice on making a company investable, and how creating a licensable model for local businesses can provide incredible value. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Anik Singal’s YouTube Channel!Timestamps:(1:01) - Alex shares his big plans and goals for Acquisition.com(7:07) - On building simple, traditional information businesses that provide value & best outcomes(9:26) - The goal of Ac