Herbusiness - Insights For Women In Business

Amy Lyden of the Australian Scholarship Foundation is a multi-award winning business women who is known for her expertise in online strategy and innovation. In this interview we look at the role that innovation should play in any business, how education in the not-for-profit sector is set to benefit the rest of the business community and why advocacy for women in business is important. Host, Suzi Dafnis.

Corrie McLeod is a skilled public relations professional who brings a fresh approach to the industry. She has a keen interest in social media and ensures that the PR strategies for Espresso’s clients are extended to include online communities and influencers. In this interview we look at how Social Media has changed the public relations landscape and how business can take advantage of these changes. Host, Suzi Dafnis.

Karen Matthews has over 22 years experience in national and international retailing, franchising and brand management. She’s an innovative leader who operates by an intuitive style of “inside out” leadership. Her personal mantra is to “inspire people to be the best that they can be”. In this interview we talk about leadership, strategic planning and marketing. Host, Suzi Dafnis.

Erik Qualman is the author of “Socialnomics: How social media transforms the way we live and do business”. Why businesses have no choice but to use social media, what areas of social media to focus on if you have few resources and what to do before you try and sell using social media. Host, Suzi Dafnis.

Tara Hunt is the author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business, a breakthrough book on community marketing. Tara explains why she doesn't believe in personal branding, describes what adds to (and takes away) from your online reputation and shares five ways to raise your social capital. Host, Suzi Dafnis.

Ariel Hyatt, the New York-based founder of Cyber PR, helps musicians and authors get the word out about their work as well as educating them about how to use social media to promote themselves. Ariel explains how social media has changed the face of publicity. Host, Suzi Dafnis.

Aliza Sherman, the original Cybergrrl’, explains who blogs are most suited to, why today's tools allow us to be on our soapbox in new ways and the question to ask yourself BEFORE you choose what publishing tool you’ll use. Host, Suzi Dafnis.

Sharon Williams of Taurus Marketing is a pioneer in the Australian marketing agency industry. The role of social media in your marketing mix, why personal branding is more important today than it has ever been and strategies to kickstart your marketing. Host, Suzi Dafnis.

Leona Edmiston is one of Australia's best known fashion designers. In 2001 she established her current business. Its tribute? The dress in all its incarnations. In this interview Leona tells us why she established within a niche in her industry and shares some of her tips and strategies. Host, Suzi Dafnis.

Janet Bray Attwood, author of The New York Times bestseller, The Passion Test, tells: How do you bring your passion to work, and keep it there, and what do you do when the passion leaves. Inspiring and energetic. Host, Suzi Dafnis.

Phoebe Lane is the award-winning owner of PKL Recruitment. What is the biggest mistake people make when hiring? How can a small business, with limited resources manage their human resource needs? Host, Suzi Dafnis.

Amy Smith of Jenny Craig has built strong brands that connect with customers, grow businesses and revitalising tired cultures. Amy talks about how to be relevant to your customer and how to enrich their lives, as well as leadership and creativity. Managing change and giving organisations a sense of purpose, vision and momentum is her passion. Host, Suzi Dafnis.

Katherine Sampson is the Founder and Managing Director of Australia’s largest and fastest growing sandwich franchise, Healthy Habits. She discusses, the role that strategic planning played in the growth and development of her business. The key elements of business she measures to know that she's on track. Host, Suzi Dafnis.

Verne Harnish is known as 'The Growth Guy". He has all the credentials to help you to plan and execute your growth strategy. The author of The Rockefeller Habits has been working with growth firms for over two decades and has forged a unique position internationally as the master of growth. Host, Suzi Dafnis.

Rachel Argaman of Toga Hospitality is a visionary leader who believes in "encouraging the heart". In December 2008, Rachel won the Telstra Business Woman’s National, 2008 Hudson Private and Corporate Sector Award. In this interview she shares what shaped her leadership abilities, talks on Managing vs Leading and reveals the role mentors have played in her success. Host, Suzi Dafnis.

Julia Bickerstaff, author of “How to Bake a Business” shares how to manage your business costs, the basic recipe for business success and how to free your business up (and get you out of the day-to-day). Host, Suzi Dafnis.

Suzy Welch was a high-profile busy working mother of four struggling to find the perfect work/life balance. When her attempt to combine a business trip with a family vacation ended in disaster, Suzy realised she had reached breaking point. The author of 10-10-10, Suzy Welch, offers the perfect tool for making tough decisions, allowing us to find clarity and regain control of our lives! Host, Suzi Dafnis.

Michelle Gamble of Marketing Angels. Where should your website fit in your overall marketing strategy? Is it getting the priority attention that it needs to really drive bottom-line results. Determine what to do to make your website work. Host, Suzi Dafnis.

Kelly McGowan of Six Figures explains how to build trust with your website visitors and how to be a more attractive employer (even when your salary budget is smaller than your competitor's). Host, Suzi Dafnis.