Synopsis
SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn of StepForth Web Marketing Inc and John Carcutt of Advance Digital give out helpful information for the beginners without overwhelming you with technical details.
Episodes
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Optimizing with SiteApps and Google Analytics; Decline In Google Image Search Traffic After Design Update
05/02/2013 Duration: 34min[Optimizing with SiteApps and Google Analytics; Google Rankings via Hacking and Google Bombing; How to Get Listed in Bing Local Canada; Webmasters Notice Decline In Google Image Search Traffic After Design Update./>
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SEO Benefit of Writing Pages Instead of Posts; Duplicate Pages, Content and Link Building
28/01/2013 Duration: 35min[SEO Benefit of Writing Pages Instead of Posts, Skills from Traditional SEO Most Useful for your Search and Social Marketing, Duplicate Pages, Content and link building and more as Ross and John answer questions from the new SEO 101 Google Plus community./>
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Facebook Graph Search; Optimizing your Website for Graph Social and Increased Weight of Bing
21/01/2013 Duration: 35min[Ross and John discuss Facebook Graph Search plus Optimizing your Website for Graph Social and Increased Weight of Bing. The also discuss a listener comment on Google Shopping and Getting Scroogled./>
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Options For Raven Tools and AHREF Dropping Ranking Report; Understanding Blog SEO; New SEO 101 Google+ Community
17/12/2012 Duration: 40min[What to do now that Raven Tools and AHREF has dropped the ranking report options? Suggestions on a basic site that step by step helps a visual learner understand blog SEO? Is directory submission out dated? These questions and more Rossand John answer from their brand spanking new SEO 101 Google+ community. />
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More on Authorship Markup; 302 Re-Directs and Homepage Impact
03/12/2012 Duration: 46min[Ross and John talk more on Authorship Markup with a listener question on how Google+ Pages can be connected with the websites using the rel=publisher html markup. They also discuss a question on 302 re-direction and the homepage impact it can make on your site. />
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Google Authorship: Rel or Individual; Infographics as Linkbait; Google Reporting AdWords Compliance
26/11/2012 Duration: 32min[Regarding Google Authorship, Ross and John answer a listener question on if it is better for a company blog to all be under the same Rel Author or to use individual authors? They also answer questions about infographics as linkbait, plus how Google is reporting AdWords Compliance./>
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Google Patent: Sites You Link Should Have Reachability; Google AdWords Compliance
12/11/2012 Duration: 33min[Google Patent: Sites You Link Should Have Reachability; Google AdWords Compliance; China Blocks Google Search (is it temporary?); Links Are The Webs Building Blocks./>
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Current SEO Misinformation Seen Online; Google Webmaster Tools Warnings
05/11/2012 Duration: 40min[Current SEO Misinformation Seen Online; Google Webmaster Tools Warnings. Ross and John also answer listener questions on installing redirects, Craigslist regarding its negative impact or leveraging value plus John shares how SuperStorm Sandy affected his area of New Jersey./>
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Former Google Search Quality Member Speaks Out
22/10/2012 Duration: 32min[Former Google Search Quality Member Andre Weyher, (formerly of Matt Cutts Search Quality team) speaks out on what were his daily roles , his thoughts on the Penguin and Panda algorithms, spam in link profiles and much more. Ross and John also answer listener questions on Google Authorship, spammy links from forum profiles using exact match keyword anchor text and more. />
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Chronicling the History of SEO is Dead; YouTube Estimate Minutes Watched
15/10/2012 Duration: 34min[Chronicling the History of SEO is Dead as a Search Engine Land article looks at Failed Predictions Over The Years; YouTube Estimate Minutes Watched as The YouTube Blog announces they have adjusted their ranking algorithm./>
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Recovering from Google Page Layout Algorithm; New Algo Update Focusing on Domains
17/09/2012 Duration: 32min[70 Percent Did Not Recover From Googles Page Layout Algorithm; New Algo update focusing on Domains. Ross and John also answer listener questions on the less is more argument about title tag character count, social signals and social activity, and a question invloving a multi-million page dynamic website receiving duplicate content and warnings in Webmaster Tools because of queries./>
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The Current State of Linkbuilding with Garrett French
10/09/2012 Duration: 34min[Talking about the Current State of Linkbuilding with Garrett French, the Founder at Citation Labs. We learn some tips, techniques and processes for effective link building campaigns. Also, learn about a video training course Garrett presents alongside link building expert Ken McGaffin that offers everything you need to know to get links that will bring traffic to your website. />
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Onsite SEO Best Practices with Ian Lurie
20/08/2012 Duration: 29min[Discussing Best Practices for Onsite SEO to ensure your sites relevance and authority. Ross speaks with Ian Lurie, founder and CEO of Portent Inc. />
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Citation Placement; Scaling Inbound Marketing
13/08/2012 Duration: 29min[Listeners questions Where To Get Citations For Local SEO and why Citations are so Important, and a follow up question to the quality site discussion on scaling inbound marketing when you have a ton of clients and youre the only source of content./>
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Google Responds to Unnatural Link Warnings; MozCon Recap
06/08/2012 Duration: 32min[Ross and John discuss how Google Responds with a dont ignore but dont panic response the latest round of UnNatural Link Warnings; Ross recaps MozCon discussing why books are better than infographics, and why MozTrust is the most accurate metric at SEOmoz for determining a sites quality when considering linking./>
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Best Practices for Structured Social Sharing
30/07/2012 Duration: 34min[Talking Structured Social Sharing with SEO Consultant and Founder of Yo! Yo! SEO Dana Lookadoo. She recently spoke at MozCon 2012 and shared 10 best practices for optimizing social sharing for Facebook, Google+, and Twitter by way of the Structured Social Sharing Formula./>
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What Makes a Quality Site? SERP Experience and SEO Keyword Ranking Perspective
23/07/2012 Duration: 36min[Ross and John analyze a recent Stone Temple.com interview between Eric Enge and Google Engineer Matt Cutts about What Makes a Quality Site. They also answer listener questions on SERP experience and SEO keyword ranking perspective./>
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Local SEO: How to Get Your Business Found
09/07/2012 Duration: 29min[Local SEO: How to Get Your Business Found, plus Ross answers listener questions on differences in terms of SEO or search engines from the US to Canada, product descriptions and duplicate content. />
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Google Testing New Navigation Interface; New Look for Bing Images
25/06/2012 Duration: 32min[Google Testing New Navigation Interface, Bing Unveils New Look for Images, plus Ross and John answer listener questions on Google Merchant Center feeds, removing bad links, SEO Pros and Cons and more. />
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Google Government Censorship; Bing does Local Content with Yelp
19/06/2012 Duration: 32min[Google reveals government censorship requests are on the rise; Bing Does Local Content Deal With Yelp; Google Panda 3.7 Update. />