High Response Direct Marketing Podcast

In today’s episode I’ll help you tackle the all-too-common “we don’t do coupons!” objection you’ll come across here and there. It’s a real stunner for some marketers who have a hard time changing their minds about using coupons and beating the ‘stigma’ associated with them. Usually it’s when you’re dealing ... Read More

Hey fellow marketers! I’m glad to announce that I’ll be immediately making this podcast show a weekly occurence, with episodes released every Wednesday. As always, if you have any certain requests for content you’d like to see on here, feel free to post in the comments below. This week, I’ve ... Read More

Seems like not a day goes by that we don’t have a new success story popping up; and there’s no reason you shouldn’t be the next one. Aaron had a tough time selling digital marketing to local business owners, because they had such trouble ‘getting it’ but recently came across ... Read More

In this ’emergency’ podcast episode, I share some insight on what to do when a terrifying situation comes up; when the dreaded competitor comes ’round. In this case, Allison reports in our Facebook discussion group she came across a competitor selling a nearly similar product for HALF the price as her. ... Read More

Note: Part ONE of the interview is located here. In part two of this fantastic interview with Scott M., he starts off talking about the four upcoming cards where he has to sell a total of 64 ads. As daunting as that may seem, he’s already got 15-20 of them ... Read More

I’ve been pestering Scott for months to guest on my show and share his tips and tricks with us but he’s been understandably busy; he’s a full time high school teacher with seven kids at home … and twins due any day! So how does someone with that much on their ... Read More

Doug in Katy Texas was nice enough to get on the podcast and share his experience with us t oday. He’s fresh off a card and is already on his next. With a 10k campaign and prices of $550 and $575 per spot, he’s definitely had a healthy first run. Speaking of ... Read More

Tom Gaddis moved from Oklahoma to Maui (Hawaii) a few years ago with no professional contacts whatsoever. After working as a struggling magician and bubba gump restaurant manager, he soon found himself out of a job and unemployment running out. Then he happened to come across the 9×12 system, picked ... Read More

Long time member Matthew S. has released somewhere around 100 cards and works about one week or less per month. Pre-recession, Matt was making well over six figures per year working a few hours a month flipping land,  but found himself living off savings after the market crashed and became completely homeless in ... Read More

Steve H. in Massachusetts saw a 12×18 co-op mailer in Maine where his summer residence is, so he duplicated the model himself in Massachusetts and eventually found the 9×12 system product. Amazingly, Steve just sold $13,000 worth of ad contracts in just 2 days as he re-signed existing advertisers from ... Read More

What a great time you’ll have listening to this, I promise you that. Leonard, who lives in San Antonio Texas has pulled off two 9×12’s and one 12×15 in one of the most depressed areas of San Antonio, at prices you wouldn’t even believe. How much money do you think you ... Read More

Are you doomed to fail even before you got off the ground? Like nearly all small business owners that just start out, you very well may be.  I’d like to give you some tips on how to start running a real business — one that can run itself without you. ... Read More

Bill S. in Portland Oregon had a question for me in an email and mentioned that he had 3-5 cards going out monthly with more on their way. 2:00: Total of five cards, possibility of six… just keeps getting crazier! Filled the first card in 10 days along with a ... Read More

That “go get that sale” attitude? … “I don’t have that.” Sales? …” is not in my blood!” Making someone do something? … “no way Jose!” “I couldn’t even say “where do I send that invoice?”. They’d tell me they were interested and I was so scared to close I’d ... Read More

Today I’ve got Dennis Peltier on the phone, from Boulder Colorado, who just released his first 9×12 campaign. What’s interesting is that Dennis filled 7 spaces on a card last year but then ran out of time and had to *gasp*  refund them all! You’d think that would stop someone ... Read More

Today you’ll learn one of my most prized and secret methods for getting your service across to an owner.  I’ll share with you a very clever and downright sneaky method that cuts out the gatekeeper entirely. Believe it or not, I do it by using a simple postcard you can ... Read More

Today’s topic is courtesy of a caller who asks “How do we practice what we preach? How do we use postcard marketing to bring in our own clients?” That’s a great question, with an equally great answer. In this episode I give you one of the juiciest direct marketing secrets ... Read More

It’s here! The first of my weekly podcasts about direct marketing, direct mail, co-op mail, and salesmanship in general. I have a great lineup ahead and today’s guest is my right-hand man, Chuck Shove who is the top sales dog in my company. In this episode we discuss mindset and ... Read More