Second Life

This week, Who What Wear Editorial Director Lauren Eggertsen is taking us behind the scenes of how she styled our September cover shoot with Kaia Gerber. She’s walking us through the months-long process of putting together a shoot and sharing details on everything from how she and the team landed on the cheeky back-to-school theme to the last-minute outfit adjustments that took a look to the next level.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Babba C Rivera is the founder and CEO of Ceremonia, a line of clean haircare products rooted in Latinx heritage. In 2020, she launched the brand with a single product—a scalp oil inspired by personal childhood rituals and her father’s early career as a hairdresser in Chile. In the three years since, Ceremonia has grown its product line, opened a brick-and-mortar store in New York, and launched in over 500 Sephora locations, becoming the first Latinx-founded haircare brand sold at the retailer. Rivera also recently raised $10 million in a Series A, making her one of only 58 Latinas to raise over $1 million in VC funding. But before Rivera was building a haircare empire, she was leading marketing teams at companies like Uber and Away, and even operated her own brand marketing company called ByBabba.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Now known for her identifiable aesthetic—a colorful blend of French and L.A. influence—Clare Vivier began her handbag and accessories brand, Clare V., by hand-sewing laptop bags out of her home in 2008. Today, we’re reflecting on 15 years of the beloved brand and celebrating Clare’s upcoming book, La Vie de Clare V.: Paris Chic/L.A. Cool, which launches on September 12.Preorder now: https://www.clarev.com/pages/la-vie-de-clare-vSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kaelen Haworth has carved a unique path for herself in the fashion world, gaining institutional knowledge and refining her point of view every step of the way. After graduating from Parsons, Haworth set out to create her eponymous fashion line Kaelen, which was accepted into the CFDA Fashion Incubator and then sold by retailers such as Intermix and Shopbop. Taking her learnings from that experience, she then launched a second line, the direct-to-consumer and size-inclusive brand Second Sight. But after realizing that her favorite part of the job was curation, Haworth pivoted in 2020 from designing to editorial and celebrity styling. Now, she’s embarking on yet another journey within the industry: This September, Haworth is opening a retail destination in Toronto called Absolutely Fabrics, a concept store that will stock both designer and vintage pieces, serve as a studio space, and host programming like trunk shows, shoots, and product-launch events. See Privacy Policy at https://art19.com/privacy and Califor

She’s back! Earlier this year, wardrobe stylist Allison Bornstein joined us to chat through her internet-famous styling and closet organization tips. Now she’s here to share how she transformed those viral hacks (and much more) into her thoughtful, optimistic, confidence-boosting guide to personal style, Wear It Well: Reclaim Your Closet and Rediscover the Joy of Getting Dressed. Preorder now:https://www.allisonbornstein.com/wear-it-wellSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Allison Statter and Sherry Jhawar founded Blended Strategy Group in 2015 as a celebrity and influencer marketing agency, and since then, the company has evolved to include services in integrated marketing, PR, social media, and more. They continue to build brands at Blended, but just last year, they also set out to create their own: a line of aluminum-free deodorant called Nez. But before Statter and Jhawar were teaming up to disrupt multiple industries, their careers looked a bit different. After graduating from Harvard Business School, Jhawar went on to be a founding member and the head of global marketing at the lip balm company EOS. Meanwhile, Statter was working at Azoff Music Management, managing artists such as Jennifer Hudson, Jewel, and Mariah Carey. While working together to book celebrity talent for EOS, the two realized they could create magic if they joined forces.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're a fan of Net-a-Porter's carefully curated collections, you can thank the trend research, buying expertise, and great taste of Market Director Libby Page. In this episode, Libby joins Hillary to talk about all things denim. She's sharing the season's biggest denim trends as well as her take on the timeless denim staples that will never go out of style. Plus, she's dropping her shopping tips and favorite denim brands to buy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There’s no question that Padma Lakshmi has had a multifaceted career. After working as a model in Europe—walking in runways for designers like Gianni Versace and shooting with photographers like Helmut Newton—she went on to rack up a multitude of acting and hosting credits. Throughout her life and travels, she kept coming back to her love of food. In 2006, she stepped into the role of host on Top Chef, and in her 19 seasons on the competition show, she received four Emmy nominations for Outstanding Host and became an executive producer. But earlier this year, Lakshmi announced her exit from the show and her plan to embark on a new path. Today, she’s focusing on her documentary series, Taste the Nation, where she travels to immigrant communities across the United States to learn about their food. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jake Arnold is a celebrated AD100 interior designer known for his work with clients such as John Legend and Chrissy Teigen, Katy Perry, and Zendaya. His design philosophy—centering livability and comfort rather than striving for a specific aesthetic—is the throughline in all of his work, from running his Los Angeles studio to authoring his upcoming book, Redefining Comfort. In this episode, he dishes on how he got here without any formal training, plus the cost-friendly ways to make a space feel luxurious.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2018, Natasha Case joined us on Second Life to talk about her pivot from architecture to ice cream, and now, the serial food entrepreneur is back to discuss her latest venture, Lunch Bunch. After stepping down from her day-to-day role at Coolhaus, Case was inspired to solve a different food problem: Where are the nutritious, convenient meal-kit options for the pickiest of eaters—kids? Lunch Bunch started as a meal subscription service but has evolved into a school partnership and enrichment program to provide lunches and teach kids about food, nutrition, and cooking. On this episode, hear how Case continues to navigate pivot after pivot. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Who What Wear Beauty Director Erin Jahns is teaching us how to protect and nourish ourselves during the sun-filled summer months. Should you switch out your moisturizer for the season? Is it safe to keep using retinol? What if chlorine has already damaged your hair? Erin's here to guide us through the expert-approved practices, products, and treatments that our future selves will thank us for using.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At just 19 years old, Violette Serrat shifted her career ambitions from fashion design and painting to makeup artistry. She began reaching out to photographers and models and producing shoots for free so she could practice her art and build a portfolio. Eventually, her work was recognized by Vogue France, and just a year later, she signed on as makeup director at Dior. Over the next decade, she took on roles at beauty companies such as Sephora, Estée Lauder, and Guerlain. Along the way, she developed her own aesthetic and technique, which she began to share on her popular YouTube channel. In 2021, she made the pivot to build her own company and launched Violette_FR, a beauty brand that encourages people to embrace their natural beauty while also being creative and having fun.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Barbie's lead hair and makeup artist, Ivana Primorac, is taking us through her process for developing the many looks in Greta Gerwig's film. She's speaking about everything from landing on the perfect shades of blonde for Margot Robbie and Ryan Gosling to how she was able to draw on Mattel's archive for inspiration. Plus, she shares what went into the creation of Weird Barbie.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As co-founder and president of the FDA-approved emergency-contraception brand Julie, Amanda E/J Morrison is working to improve the women’s health landscape. The company’s friendly and relatable social media–forward approach brings scientifically backed education and products to the next generation. Prior to founding Julie, Morrison spent five years as COO and co-founder of Mented Cosmetics, an inclusive makeup brand that puts women of color at the forefront of the beauty industry, and before making her foray into entrepreneurship, she worked at Goldman Sachs and Time Inc and attended Harvard Business School. Morrison has pivoted her career time and again, but the one thing that's remained constant is her desire to solve problems and enact change.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Daphne Guinness is many things—a fashion icon, a model, a muse, an heiress, a designer—but today, she’s here to discuss a lifelong passion that she began to seriously pursue a decade ago after an already remarkable career: music. Over the past 10 years, Guinness has written and recorded four albums, the latest of which will be released this November. She’s walking us through how she stumbled into writing music almost accidentally, why she’s always chosen to create art independently, and how the joy of learning new things has shaped her life. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Camille Charrière is widely known as one of the original fashion influencers. Today, in addition to sharing her life and style with her 1.4 million Instagram followers, she’s a contributing editor for Elle UK and has written for publications such as Harper’s Bazaar and British Vogue. But before Charrière was a leader in fashion media, her early career looked quite different. After graduating from one of the top bilingual law programs in Paris, Charrière took a job at a hedge fund in London but quickly realized she was craving a more creative outlet. While on holiday, Charrière became inspired while scrolling through an early fashion blog, and within the hour, her own blog was up and running. With her digital presence, she was able to land jobs at fashion retailers such as Net-a-Porter and Matches. Eventually, she left these jobs to pursue her career as a blogger and influencer full-time.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-in

This week, Associate Director of Special Projects Kristen Nichols and editor Eliza Huber are walking us through the ultimate wedding mood board: Who What Wear Weddings. They've spoken to experts across the wedding, travel, food, and fashion spaces to find out how brides, bridesmaids, and wedding guests alike are putting unique spins on wedding style. No matter your taste—city hall elopement or destination wedding—there's something here for you.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There’s no question that Morgan DeBaun is an absolute force in the business world. Frustrated by the lack of media geared toward Black millennials, DeBaun, who was just 24 years old at the time, left her job at Intuit and set out to build a media company where she would be part of the target demographic. Alongside her co-founders, DeBaun has grown Blavity into a full-on media and tech empire, and today, her portfolio of brands reaches 250 million readers each month. In building Blavity, DeBaun raised $12 million from top venture capital firms, making her a part of the only 2% of women who receive venture funding in Silicon Valley. DeBaun also runs AfroTech, a networking conference and talent-acquisition solution that hosted 25k attendees last year. When DeBaun isn’t working on her own business, she’s consulting for massive global companies such as Pepsi and American Airlines. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Candice Swanepoel has worked in the fashion world for 20 years, but she recently made the leap from supermodel to business owner with the launch of her sustainable swim brand, Tropic of C. She’s here to give us the details about her brand launch, how modeling taught her about creative direction, and the swim staples everyone should have in their closet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sheena Zadeh-Daly’s buzzy clean makeup brand, Kosas Cosmetics, has gone viral time and again, and if you’re one of the millions of people who have purchased the brand’s best seller—the Revealer Concealer—or any of its other innovative products, you know why. Today, Kosas products are sold in retailers such as Sephora nationwide and are beloved for their comfortable, weightless feel. Not to mention, they’re clinically proven to make your skin better. But before Zadeh-Daly was creating one of the fastest-growing prestige makeup brands in the U.S., her career looked quite different. After studying biological sciences and working as a microbiologist in a lab—experiences that have certainly helped in the development of Kosas—Zadeh-Daly went on to work in the art world. It was actually there, in a portrait painting class, where she began to think about color not just as paint but also as potential lipstick shades for a makeup brand she’d been secretly dreaming up for years. See Privacy Policy at https://art19.com/p