Stevie Says Social Podcast

This week is a big week for me. After three BIG years of planning, construction and building.. and a couple of years of preparing before that, we are finally moving into our "dream home". This is the same home I put on my vision board when I started this business five years ago, and which I have systematically and strategically worked to have come to life.It's one thing to strategise, though.And it's entirely another to quite literally touch, feel and SEE the fruits of that strategic, aligned action come to life. This very exciting moving week got me thinking about the power of vision setting, and using that vision to reverse engineer into a revenue and time goal to make it HAPPEN. So much of the time, we set goals.. only to put them to the side when the hustle and bustle of the year kicks off in favour of "busy work".(Hands up who set BIG goals for 2023, only to wonder how the flip we're in (almost) June and where the flip the year has gone?)For me personally? It was only w

Let’s talk about cash flow, because ultimately? CASH is the lifeblood of every business under the sun. Recently, I have had a number of conversations behind the scenes with clients that are feeling challenged managing payment plans, failed payments and the resulting cash flow challenges in their business. In today’s podcast episode, we’re diving deep into payment plans, cash flow management and more. Online course and coaching businesses USUALLY offer payment plans as an option for students and clients that are unable to pay “up front” for an investment. It’s a unique concept, in the sense that the course creator is ultimately shouldering the risk of defaults in the same way a bank would.Here’s 10 things to think about when offering payment plans, and how to minimise your risk in offering them:

Ever wanted a behind the scenes sneak peek into the launch process for a multi-million dollar online program? We've JUST wrapped our final ever group intake of our high level group coaching program Launchpad, with our sixth and final launch. Let's peel back the curtains and talk about what goes into the uber-successful launches you see online.. and, also? Why the "secret sauce" for success may NOT quite be what you think. The last EVER day for enrolments into our Launchpad group coaching program is June 15, 2023.  Apply at www.thecoursecartel.com/launchpadWant more?

PRE PS: THIS WEEK on Thursday, we are hosting a very special LIVE private training where, for the very last time, we are sharing our complete methodology for a successful online course selling system that has a steady flow of highly qualified traffic and a well optimised and high performing selling system.If you've ever been curious to know about our process, we highly recommend that you come along here. There is NO obligation to join us in Launchpad if you just want to come along to the training! It's completely free to come along, and incredibly valuable. ----The formula for sold out sales is SIMPLE, but not easy. Here's the special sauce: Traffic + Conversion = Sold Out Sales. Traffic refers to eyeballs on your offer

PRE PS: Have you had "creating a leveraged course, group coaching program" on your "wish list" for far too long? If so, it's time to take action!We're currently enrolling for our VERY LAST EVER enrolment of Launchpad in a special six month container at a six month rate. We also a super special bonus for those that join us.To apply to find out more, and to get an invite to our upcoming LIVE private training where we will be sharing the COMPLETE roadmap for creating, launching and scaling a course with you, click here. The live training is in May, but the earlier you apply, the better your bonus! ;)----Truthbomb: We will NEVER run a program as high touch again at the current price point. Why?Because there's a LOT involved in running a group program at the level we currently do.And so, on the eve of our FINAL intake into Launchpad EVER, we're spilling the beans on EXACTLY what's included in Launchpad, and what is involved in running a group coaching program of this ca

"Lifestyle Design" is an interesting concept. Very practically, it refers to intentionally designing how you want to live your days, and designing your life FOR that. But, how do you ACTUALLY do it? The truth is, it's NOT an easy path. It requires you to get really honest with yourself, to make some hard decisions and sacrifices in the pursuit of the thing you most want... and then to do the work required to make it happen. "Lifestyle design' requires a conscious -- and sometimes uncomfortable -- series of decisions and actions, and I do think that's why many of us continue on autopilot and maintain the status quo. In today's podcast episode, I am walking you through some very practical steps that I am taking to get more intentional about lifestyle design and how you can implement them, too!In this episode, we discussed:✔️ What Are You Optimising For?;✔️ Define Your Perfect Average Week;✔️ Project Plan;✔️ Define Done;✔️ Start Now;✔️ And MORE!Full show notes for this episode

April is a month of big, big news for The Course Cartel.And in the second big announcement in less than a week, we're sunsetting our FLAGSHIP group coaching program, Launchpad.I KNOW.Huge.Don't worry though, we will be finishing with a bang... with the opportunity to join us in a 6-month container for the very FIRST and LAST time ever!In today's podcast episode, here's the 411 on our big decision and how you can join us before we sunset Launchpad... for good!In this episode, we discussed:✔️ It's a Strange Time to Make This Decision;✔️ The Cost of Delivery;✔️ Making Bold Decisions Is Scary... But Growth Doesn't Come From Comfort Zones;✔️ Honouring Launchpad with Our LAST Intake, Ever;✔️ And MORE!Full show notes for this episode can be found at:https://thecoursecartel.com/194---------Want more?

I was supposed to be launching Legacy, my high level program for established course creators, this week.But, I’m not. The reason is nuanced, but I wanted to share with you my thoughts in the event that it serves you, too. The intention of the Legacy program is to help established course creators to reach the Lifestyle Business Sweet Spot. It’s a mission that many of you aspire to, and I always want to be in integrity when selling something. And, the truth is? Right now, launching Legacy would move me OUT of the Lifestyle Business Sweet Spot.In today's podcast episode, I'm going to share with you how, in many ways, I applied the Legacy framework to MYSELF to help me make this big decision.In this episode, we discussed:✔️ What I Am Optimising For;✔️ Space to Evolve;✔️ My Lifestyle Business Sweet Spot;✔️ Validation;✔️ Prioritising Life;✔️ And MORE!Full show notes for this episode can be found at:https://thecoursecartel.com/193---------Want more?

❌ Do not do this: Set an arbitrary and likely unrealistic revenue goal for your next 12 months (without any clear idea of WHY you’ve set it), burn yourself out hustling to achieve it and then wonder where it all went wrong.Here’s what I so often see:People under $100k a year setting $100k as their revenue goal.People over $100k setting $1m as their revenue goal.And 99% of the online business world selling their coaching and programs off the back of being a “6 figure” or “7 figure” business owner (even if it was for a year in 2020).I’m not a fan of arbitrary revenue goals anymore. Here’s what I AM a fan of instead:1️⃣ Getting clear on the EXACT personal profit goal that will fulfil all of your personal, investing and lifestyle needs.2️⃣ Working out the business profit you need to achieve that (because, you know, taxes).3️⃣ Reverse engineering into a Profit Optimised Business Model to achieve THAT.4️⃣ Enjoying the journey and being okay with it taking more than 1 year to get there.In today's podcast episod

It’s true what they say: What got you here, won’t get you there. And, if you're a course creator that has already enjoyed that first sweet taste of success, it's NOT going to be the same “hustle to the top”, “doing allll of the things” mentality that is going to catapult you from where you are into a business that feels as good as it looks, supports the LIFE you want to lead, enjoys high profit margins and doesn't, on any level, burn you out.In today's podcast episode, we're sharing a few key parts of the proprietary business diagnostic to allow you to self-assess the health of your online course business, and to discover the obstacles you need to focus on to get them from where you are, to where you want to be.In this episode, we discussed:✔️ Endgame;✔️ Profit;✔️ Time;✔️ Delivery;✔️ Marketing;✔️ Finances;✔️ Projections;✔️ Metrics;✔️ Project Management;✔️ Workflow;✔️ Accounting;✔️ Planning;✔️ Lean Team;✔️ Tools;✔️ Processes;✔️ And MORE!

"I want a $100k launch," she said. "Can I do it?"My answer was simple, and it's the same answer I give to EVERYONE I work with:YES, you can.BUT you can't focus on the 100k to get there.Instead, you need to reverse engineer that dollar figure into KPIs - meaning, how much traffic do I need to reach that goal?And then do whatever it takes to hit that KPI. So often we WANT an outcome, and yet we either don't: 1) Know the metric we need to hit to take us there; or2) REALLY commit to doing the work required to get to that metric once we know it.In today's podcast episode, I am breaking down how to reverse engineer into your first or your next $100k launch from a numbers perspective, and then the commitment mindset required to take you there. In this episode, we discussed:✔️ Standard Conversion Rate;✔️ A Traffic KPI;✔️ A Traffic Plan;✔️ A Rock Solid Commitment to Reach That Metric;✔️ The Ability to Objectively Assess the Result;✔️ And MORE!Full show notes for this episode can

❌ Newsflash: Productivity is keeping you stuck on the "working all hours" hamster wheel. The definition of productivity is, quite literally, the amount of output you produce. The more you can fit into a day, the more "productive" you are. And as someone juggling a lot, achieving peak productivity used to feel like the holy grail for me. "If only I could learn how to get more things done!" I used to think, "I can finally reach my endgame and FINALLY start working less!" Sounds good in theory, buuuut... Here's what happened. I DID learn how to get more things done.In fact, I managed to achieve more in a week than just about anyone else I knew. And the BY PRODUCT of that? Is that I was then able to fit even MORE in... and so the hamster wheel continued, faster and faster and faster. Get more things done > Able to take on more things > Repeat. I never ended up working LESS, I was just getting way more DONE in the hours I worked. The more productive I was, the mor

Are you building a business to support the LIFE you want?If not, why not?There's no use chasing an arbitrary $1 million in revenue if you aren't CLEAR on why you want that amount, or exactly what it will take to get there.In today's podcast episode, we're sharing three things to consider when making the decision to intentionally design a business to support a LIFE that you love. In this episode, we discussed:✔️ Setting a Personal Profit Goal;✔️ The One Thing People Forget When Setting a Personal Profit Goal;✔️ How to Build a Business to Support a Specific Profit Goal;✔️ Different "Impact" Models;✔️ The Importance of LIKING the Lifestyle Your Business Affords You;✔️ And MORE!Full show notes for this episode can be found at:https://thecoursecartel.com/188----------Want more?

Revealed! A sneak peek into what day-to-day life looks like as a business owner, mother, partner and friend juggling all of the things! For anyone that has ever wished that they had a behind-the-scenes snapshot of what it's REALLY like to run this business, today's podcast episode is for you. This sneak peek is an insight into how I plan and execute my week. In this episode, we discussed:✔️ The Season I Am IN and Maintenance v Growth Modes;✔️ Day-To-Day Breakdown;✔️ Managing Faults;✔️ Health and Happiness;✔️ And MORE!As mentioned, here is the link to check out the Oura Ring: the most accurate sleep and activity tracker.Full show notes for this episode can be found at:https://thecoursecartel.com/187----------Want more?

A couple of years ago, I had a profound epiphany that changed my business and my life forever.At the time, my digital course business was rapidly growing, revenue was skyrocketing. Had more students than ever.On paper – I had achieved the success that I had thought I so desperately wanted.I should have felt happy, excited and full of pride.Here’s how I felt instead:

REPEAT AFTER ME: DO NOT MANAGE YOUR BUSINESS BY LOOKING AT YOUR BANK ACCOUNT.Hands up if you're guilty of this!Here's what it looks like:Opening up your banking app.Taking a quick squeeze and using the "cash in the bank" to assess the "health" of your business.Making decisions on spend based on the figure you see.Rinse, repeat.It's normal for a LOT of businesses to operate this way.The truth is though? It's problematic, ESPECIALLY so, when you have a business that has inherently "lumpy" income. Lumpy income means that you don't have a consistent "amount" ending up in your bank account each and every week, and it's really common for course creators (and all online business owners).Oftentimes, we're launching so we will get a big cash injection in one month thanks to pay in full payments, and then slower months where you have MRR (monthly recurring revenue) from older payment plans still coming in. Or you might sell year round (no launch

TRUTHBOMB: You DON’T have to scale your business to the moon (and in fact, the pursuit of doing so might be costing you dearly). Here's how to set yourself up for LIFE - both in terms of revenue, wealth and your TIME (aka the ultimate freedom) - and enjoy the ride along the way. In this episode, we discussed:✔️ Stop listening to people with a completely different endgame to you;✔️ Swap "scale" for "simplicity";✔️ Go deep, not wide;✔️ Create very specific organic content;✔️ Stay small and serve deeply;✔️ Grow slowly;✔️ Watch your time;✔️ Invest cashflow;✔️ Don't sacrifice your health;✔️ And MORE!Full show notes for this episode can be found at:https://thecoursecartel.com/184----------Want more?

Who needs to get more eyeballs on their business without spending a cent?*Everyone raises hand*It's critically important, and even more so RIGHT NOW. Attention is currency, and the more you are able to command it, the more competitive you will be in the marketplace. From the very start of our business, we have relied heavily on organic strategies to grow our business. The power of doing so?1) Increased Profit Margins: Having an organic audience means you can spend less on paid advertising -- meaning higher profit margins for your business. 2) Higher Conversion Rates: Organic traffic converts at a higher rate than paid traffic, because there is a "know, like and trust" factor. 3) Fuels Paid Traffic: Having a paid strategy alone is no longer recommended even by paid ad agencies; complementing your paid ad traffic strategies with organic reach strategies helps to warm those leads up to "stick" and convert.4) Avoid Commoditisation: A strong organic reach strategy combined with thought lea

Tough love-bomb

Next up in our Podcast Best Of session, we revisit Why Starting THIS Podcast is BEST Thing We’ve Done — Ever (And What We'd Do Differently If We Were Starting Today)!Starting my podcast is hands down, without a doubt, the single most powerful and highest ROI marketing strategy I have ever adopted in my business. It is almost singlehandedly responsible for 40% of enrolments into our Launchpad program, and for the remaining 60% it is a significant warm up strategy for people who “found” us through other means. We know, because we ask.In this throwback  episode, I am going to give you a behind the scenes breakdown of the exact impact that podcasting has had on our business, how you can expect it to impact your business if you were to start one, and what I would do differently if I was starting out today.✔️  Who Is Podcasting Best Suited To?✔️  What Role Does a Podcast Play in Your Content Marketing Strategy?✔️  What Tangible Impact Has Podcasting Had on Our Business?✔️  Would We Still Start a Podcast Today?