Stevie Says Social Podcast

First up in our walk down memory lane, we revisit for Throwback Thursday what FIVE things Successful Online Course Creators Have in Common!❌ Unpopular opinion: Not EVERYONE is cut out to be a course creator (despite what the online gurus might tell you).In my experience, there are a number of attributes that define a successful online course creator.In this episode, we break down FIVE top attributes successful course creators share.✔ Successful Online Course Creators do the work now, reap the rewards later✔ Successful Online Course Creators enjoy marketing✔ Successful Online Course Creators don’t have Shiny Object Syndrome✔ Successful Online Course Creators live by the motto “Always Be Optimising”✔ The actions of successful Online Course Creators are in alignment with their dreamsFull show notes for this episode can be found at:https://thecoursecartel.com/123a----------Want more?

Ever wondered what it's like once you've "made it"? Well, let me tell you...New levels, new devils, as they say

The secret to making $40k with our lazy course launch? Simply, this:A content plan focused on avoiding the "sea of same"

If there was ONE thing that I would class as "constant" in the Online Education industry, it would be change. Digital education is a billion dollar industry at the forefront of the "move online" movement that we have experienced in fast-forward over the past two years. With more people comes more opportunity... And also, more competition. The things that might have worked a few years ago, the "leeway" you may have had to do things "half-assed"... they're both gone. And for those of us in or considering entering the online education industry you have two choices - adapt and up-level, or leave. In today's podcast episode, I will be sharing five BIG changes that I have noticed in the Online Business (and education) industry over the past little while. I have a unique viewpoint, with both five years of experience in my OWN business and access to hundreds of "online business back ends" through my students inside of our Launchpad program. So, here it is, w

Polarity is a word that I have used a lot lately.It accurately depicts most of my days in business and in life.Life as an online business owner, in my current season of business, requires navigating the mental load of hundreds of humans on a daily basis. Clients, team, prospects... all of it.And with that comes polarity, which is the subject of today's podcast episode.Polarity is the term that I now use to define the fluctuating experiences that often all converge into one, on any given day.One client aces their launch.One is struggling to see sales.One is having an incredible experience and singing praises from the rooftop.Another has defaulted on payment and hasn't replied to several follow-ups.A team member or contractor is firing on all cylinders, kicking KPI goals and acting beautifully in accordance with the values of the company.Another is distant, focused on other things.You deliver a presentation and smash it.Then, you sit down to prepare a podcast and stare at a blinking cursor for an hour

Asking for — and having the objective ability to hear — frank feedback from your clientele on your business and their experience with it is one of the BEST ways to improve and become the VERY best in class.Is it always easy? No.But is it oh so worth it? Abso-freakin-lutely.Especially in small business — where we personally invest our blood, sweat and tears into our offers — there can be a tendency to take everything very personally.One of the most freeing realisations though is that actually, nothing in your business is about you.Your business is fundamentally about solving people's problems. If you are doing well, you will get positive feedback — which is great, but actually has nothing to do with you as a person.Equally, if you get constructive feedback (or even downright criticism), again, it has NOTHING to do with you as a person. It means that there is a gap in your offer or in your processes that needs to be filled.Treating it as such is critical especially if the feedback is delivered constructive

Babies, toddlers, business, oh my!I’ve always said that running a business is the biggest lesson in personal development that you could ever undertake… but throw a 2-year old, a 4-month old, 100 clients and a founder with BIG dreams and high expectations of yourself, and you’ve got yourself a right ‘ol recipe for... well, a good time, actually!Betcha didn’t expect me to say that, did you? Because the RHETORIC is that is kids and business is HARD... and sure, I wouldn’t call it a walk in the park.But also? I’ve CHOSEN this, and I literally wouldn’t have it any other way.In today’s podcast episode, I want to share with you my unique perspective on navigating this “early childhood” phase of business and life, and how I “manage it all”... or more accurately, how I DON’T (and how I’m completely okay with that).How it’s wildly beautiful and how ADJUSTING my expectations down has actually been the catalyst for a sense of happiness and calm in this season that I didn’t think was possible for this little high achiever

What do you do when you start to feel that your brand no longer reflects the evolution and growth of your business?When you start to feel, dare I say it, self-conscious when you’re asked about your business at a party, sure that the name “Stevie Says Social” will diminish your authority or how seriously you’re taken at networking events?When friends and family still ask you to try and help them get into their Instagram account, because your name still has “social” in it despite NOT teaching social media at all — “Don’t you have a little social media business — I only have 50 followers too, and I’m hoping you can help?!” they say, innocently.And when that nagging feeling, deep down, suggests a growing disconnect between the time, effort and importance you place on your business, and the way it is viewed in the eyes of those hearing “Stevie Says Social” for the first time.You re-brand, that’s what — and this year, that’s exactly what I’m doing.Right now? My brand kind of feels like I’m still getting around in t

We’re not gonna lie — online business over the last year or two has required the navigation of some choppy waters, and it looks like the headwinds for ALL businesses (both online and offline, course-based and otherwise) are here to stay for a season or two.And, when things in the online business landscape are more challenging (think IOS changes, increasing ad costs and increased competition for attention online amid declining attention spans, interest rate rises, inflation and accompanying economic shifts), there are always two ways to go.One — wave the white flag, blame your results on market conditions, and give away your power to the “conditions that are”.And two — realise that there will ALWAYS be something, adapt and evolve and become a better, stronger and more resilient business owner in the process.Really, they are your options. And for the ones that choose B, there will be a real opportunity over the next couple of years to double down, build an incredibly strong business and lead whilst others retre

“I don’t have TIME to start a podcast..”“The tech is overwhelming, I don’t know where to start..”“But what if I run out of topic ideas?”If you’ve EVER considered starting a podcast, it’s likely that one of these “buts” have stopped you dead in your tracks. And, I get it.In a world where we’re all frantically trying trying to run a business, maintain a social life, juggle family, drink enough water, text everyone back, stay sane, survive and be happy (PHEW); adding another ‘thing’ to the list can feel like the actual definition of insanity.Plus, you need a mic, you need to learn how to edit, and sure you could probably Google it but every time you do? It feels like you’re drinking water from a fire house. Not to mention the imposter syndrome that creeps in every time it enters your mind — “Like, who am I to start a podcast?” says your mean girl/guy brain.Why ME?! What if I run out of ideas? Do I even KNOW enough to create a podcast each and every week?In today’s podcast episode, you’ll learn why you need to ki

Starting my podcast is hands down, without a doubt, the single most powerful and highest ROI marketing strategy I have ever adopted in my business. It is almost single handedly responsible for 40% of enrolments into our Launchpad program, and for the remaining 60% it is a significant warm up strategy for people who “found” us through other means. We know, because we ask.In today’s podcast episode, I am going to give you a behind the scenes breakdown of the exact impact that podcasting has had on our business, how you can expect it to impact your business if you were to start one, and what I would do differently if I was starting out today.If “starting a podcast” has been on your one day list since 2019 and you’re wondering whether it’s worth it to finally bite the bullet — or even if it hasn’t and you’re looking for a way to supercharge the warmth and growth of your audience and you’re wondering “how” — this podcast episode is for YOU.We are answering the following questions:✔️ Who Is Podcasting Best Suited T

Tough love-bomb

Posting on social media is the LAST thing you should do. And no, I’m not about to get all “you don’t own your social media accounts” or any other boring, generic advice like that.What I quite literally mean, is that when you are building out and implementing  your marketing strategy, the “posting on social media” bit should quite literally be the LAST thing you do when it comes to the order of when to action steps.If ALL you have currently done to market and grow your business has been to post on social media, without a clear path to your offers for those people who DO find you on social, this is the podcast episode for you.In today’s podcast episode, we are breaking down the “build it backwards” strategy for building out your marketing plan so that everything you do is designed to make sales for you!In essence, the secret is THIS: DON’T start posting on social media or implementing ANY sort of visibility strategy UNTIL you are crystal clear on your offer, and you have built out a back end funnel that leads p

Would you like to know what strategy Cat Skreiner used to double her best launch results? Cat Skreiner was already a successful course creator when she joined Launchpad in 2022, and had launched her flagship course multiple times before joining us. Cat explains the strategy she used to double her best launch results within months of starting Launchpad. Cat is an energetic business strategist and Human Design guide who works with heart-centred leaders and entrepreneurs seeking to embody their unique energetic design to achieve more ease, flow and abundance in their personal and professional lives. She has fused her 14+ years in digital marketing with Human Design to help her clients catapult their business success and drive impact in their business through the integration and embodiment of their unique energetic gifts. Cat shows her clients how exactly to create a more intentional business, one that is aligned with their design and that allows them to share your greatness with the world in a way that feels eas

To sell a course, the right people need to see your offer. Period.Without eyeballs, there aren’t sales.Luckily, the process of GETTING eyeballs isn’t confined to a life spent slaving away on social media trying to build an audience.Because at the end of the day? Audience and leads are actually two very different things.Audience: A group of people to whom you deliver free content and thought leadership to.Leads: A group of people who express interest in your offer.An audience can help you generate leads, no doubt. But do you need a BIG audience to get the leads you need to sell your course? NUP.In today’s podcast episode, we walk through how to structure a traffic and visibility plan to generate the number of leads you need to fill your course funnel.. with or without a big audience to start out with.Here’s how to structure a plan of attack, to generate leads to sell your course, how it DIFFERS from audience.. and how it all works together; 1️⃣ Choose Your Selling System2️⃣ Do the Math3️⃣ Create Your Traffic a

Delivering a killer launch — you know, the ones you see online that feel flawlessly executed, that make you DROOL for whatever they’re selling and  have you WAITING for them to throw open their doors and offer you their course or program - is both art and science.In reality? I liken launches like that to a beautifully serene swan.. gliding effortlessly across a lake, but underneath paddling like mad to bring it all together! The truth is, a great launch takes work, but once you have the system nailed?You can roll it out again and again, automate to turn into an evergreen funnel, and ultimately use it to fuel the revenue for your online business for a profitable, sustainable online business for the long haul.In today’s podcast episode, we are covering the third key pillar in a successful, profitable digital education business — a replicable, high converting selling system. Let’s go!The process for doing this is the same regardless of whether you are live launching, or whether your offer is being sold inside of

If you don’t have an offer that sells, you don’t have a business — you have a hobby. Full stop, end of story. Your offer is the most critically important element of your course business, and yet it is so often overlooked in favour of.. well, everything.Although sliiiightly exaggerated, here are some of the things we see:❌ “I’ll spend two months creating my course; and then start talking on social media about the number of modules and lessons and then wonder why no-one is buying”.❌ “I’ll listen to my fave marketing podcast talking about the latest fancy funnel strategy and do THAT, because it must be my funnel that isn’t working”.❌ “I’ll start investing in Facebook ads, that’ll fix the crickets chirping in my bank account!”.No, no, no.. and just no.A great course won’t fix an offer problem (which is so sad, because there are so many epic courses sitting on the shelf that aren’t selling for this very reason!)A fancy sales strategy won’t fix an offer problem (if people don’t want what you’re putting out there, a

Want to know how Sherrie achieved our highest EVER launch result in her first digital course launch?Sherrie Storor holds the title for the highest conversion rate of any digital course that has been birthed through Launchpad. There are many qualities that are required to be a successful course creator, and boy does Sherrie embody them. Sherrie generously and authentically shares her experiences from the good, the bad and the unprepared in her course creation journey. Sherrie Storor is one of Australia’s most astute and experienced real estate experts. Proving to be one of the industry’s most in demand, she mentors, coaches and empowers agents to succeed without sacrifice. Sherrie is a respected speaker at renowned industry events including the Australian Real Estate Conference and the organiser of the Women in Real Estate Business Series, she shares insightful knowledge accumulated from almost two decades of extensive experience. She is also widely recognised by the media for her perceptive comments and pract

One thing I know for sure? That we’re all busy. Overwhelmed. Madly trying to maintain a business, often raise children, juggle a social life, fit in self care, work on our personal development, post on social, build our digital empire.. and, phew. It feels exhausting just talking about.I’m no different. And yet, in the past month? I have onboarded two full time staff members in my business, onboarded 10 new clients, created 13 podcast episodes, created at least two social posts a week, run a business.. oh, and parented a needy toddler, given birth to a new baby girl, pumped breast milk every three hours around the clock, tended to a newborn throughout the night.. OH, and also moved out of our home, facilitated a new house build and signed a contract with our builder, oversaw the demolition of the house, found a new rental in an impossible market AND moved into a new home.And, the clincher? I. Don’t. Feel. Overwhelmed.I. Still. Got. Sh^#. Done.And despite everyone who has watched the past couple of months unfo