Ignite Visibility University

Not seeing the website traffic your site deserves? Often, it has nothing to do with the quality of your site or product. Instead, it’s because of a simple SEO mistake. But these simple mistakes can have a major impact on your business (and your bottom line), and cause your site to lose out on a ton of traffic. I’ve spent over a decade working with companies on their SEO strategies and have diagnosed plenty of SEO mistakes over the years.

This week: Instagram tweaks its ranking algorithm, Google decommissions a couple of tools, and Snapchat continues to grow. Here’s what happened this week in digital marketing.

The paid media ecosystem is developing faster than ever before. Are you keeping up?   In this episode, Ignite Visibility CEO John Lincoln dives into three critical market trends that are prevalent in 2022. Listen to this episode to learn what they are, how they might affect your business, and how to stay on top of your paid media efforts.

The relationship between clients and agencies in the world of paid media is changing drastically. In this episode, John Lincoln, Ignite Visibility CEO, will show you what clients used to expect from their agency, compared to what they are looking for now and in the future. Meeting and exceeding a client's expectations is essential for client relationships. Note what trends are shifting and how different companies may customize their offer.

Paid Media can get complicated. So why not have a qualified company do it for you? In this episode, John Lincoln, Ignite Visibility CEO, talks about what you should look for when hiring or evaluating a Paid Media Agency. If your current paid media agency isn't doing all the things mentioned in this episode, it may be time to hire a new company.

Big News: Google has a new update that makes it easier for everyday shoppers to get sound purchasing advice from real users.   In this episode, John Lincoln, Ignite Visibility CEO, will review the top three questions regarding SEO and Google product reviews and the biggest recommendations from Google to make the most of this update.

Meta is here! They've announced the top trends you should be focusing on for the rest of 2022. These meta marketing trends are straight from Facebook, covering where they have seen the most success for businesses and content creators.

In this episode, Ignite Visibility CEO John Lincoln, highlights one brand that has gotten involved in the metaverse and is doing innovative metaverse marketing.

Facebook has just come out with something new and powerful, putting all its tools in one place. In this episode, we take a look at this suite of tools and how you can use them to your advantage.

In this episode, John Lincoln explains how to host your first Instagram live event or Facebook successfully. He starts by explaining how to navigate to start your Live event, how to get your audience interested, how to promote your event, and pro-tips before you go live. 

This week: TikTok launches search ads, Facebook’s targeting algo might not be as effective as you think, and be careful with “watchbait” videos on social media.

This week: a new Google algorithm update takes aim at product reviews, YouTube offers new features for livestreamers, and Instagram enables product tagging. Find out what's happening in digital marketing.

Vice President of Product at Meta, Yulie Kwon Kim, tells us that there are three major changes that are shaping social commerce in 2022.   In this episode, John Lincoln, Ignite Visibility CEO will dive into these three changes and gives examples of how they are changing social commerce trends in 2022.

In this episode, John Lincoln, Ignite Visibility CEO will dive into these three changes and gives examples of how they are changing social commerce trends in 2022.   

There's one big change coming to Instagram Reels. If you pay attention to this new strategy and use it right away, you may be able to use it as a competitive advantage.  Facebook Reels is starting something called Overlay Ads. These overlay ads will help creators earn money with their reels.  In this episode, John Lincoln, CEO of Ignite Visibility, will teach you how to monetize your Facebook Reels with Overlay Ads.

This week: Adobe makes it easier for you to get insights on the entire customer experience, WordPress found a couple of vulnerabilities, and Instagram has some good news for marketers.   Here’s what happened this week in digital marketing.

There's one critical Facebook lead generation strategy that not enough people are taking advantage of in 2022. Facebook even came out themselves and said "you should be doing this" but chances are, you're not.  In this episode, John Lincoln, CEO of Ignite Visibility will introduce you to this top-notch Facebook lead generation strategy.

So you want to grow on Instagram? In this episode, you will learn five tips to help you grow your Instagram in 2022 from Ignite Visibility CEO, John Lincoln.

This week: Google says internal linking is still awesome after all these years, Yoast refuses the IndexNow integration, and Twitter has a new monetization dashboard. Here’s what happened this week in digital marketing.

Google says this new ad format, Performance Max Campaigns, will help you drive better results across all of your ad channels. This new product offers campaigns that will become part of the next generation in shopping.  They help you achieve your goals in 4 main ways . . . listen to this episode to find out exactly how Performance Max Campaigns work.