Synopsis
The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
Episodes
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Ep763 | How To Find The Right Partner
14/11/2024 Duration: 08minIn this episode of the PT Entrepreneur Podcast, Doc Danny discusses the importance of choosing the right business partner, comparing it to a business marriage—difficult to unravel if it goes wrong. He points out common issues, such as partners having similar skill sets, leading to operational gaps and frustrations. Doc Danny stresses the value of complementary roles: a visionary to drive growth and an integrator to manage daily operations. He advises aligning on long-term goals and recommends using resources like Rocket Fuel to identify roles and ensure balance. Thoughtful partner selection can help avoid future challenges and support lasting success. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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Ep762 | Are You A Type A Or B Entrepreneur?
12/11/2024 Duration: 28minIn this episode, Doc Danny dives into the differences between Type A and Type B entrepreneurs and why understanding these traits is crucial for long-term success and happiness. He shares insights on how Type A individuals, who are driven and ambitious, often overlook life's meaningful moments, while Type B personalities, who live in the present, may struggle with career momentum. Danny reflects on his own Type A journey, the lessons learned, and why embracing Type B skills can bring balance, fulfillment, and improved productivity. Tune in to discover how blending both traits can help you achieve a more well-rounded life. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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Ep761 | How To Show Appreciation To Your Staff
07/11/2024 Duration: 07minIn this episode, Dr. Danny answers a question on staff appreciation, sharing effective ways to make team members feel valued. He emphasizes the importance of celebrating staff achievements with thoughtful, personalized gifts that align with their interests. Dr. Danny gives an example of gifting his office manager an espresso machine—an item meaningful to her after five years of dedicated service. Public recognition and well-chosen gifts show genuine appreciation, making staff feel valued and reinforcing loyalty. Listen in for tips on boosting morale and fostering a positive workplace culture through intentional acts of appreciation. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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Ep760 | 5 Staff Retention Strategies That Work
05/11/2024 Duration: 31minIn this episode, Dr. Danny discusses essential strategies for retaining staff in service-based businesses, particularly in physical therapy clinics. He emphasizes that growing a business depends on both people and space, with the right team being crucial for delivering high-quality service. Dr. Danny shares six key retention strategies: Stable Pay – Consistent compensation fosters financial security and reduces turnover. Positive Culture – Building a supportive, enjoyable work environment where employees feel connected. Business Growth – Engaging employees in growth can boost motivation, though excessive change can be overwhelming. Title Changes – Providing titles like “Clinic Director” can increase employee pride and future career opportunities. Profit Sharing & Equity – Profit-sharing can incentivize loyalty, while equity should be reserved for dedicated, long-term partners. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review o
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Ep759 | Is Leadership Something You're Born With Or Can You Learn It?
31/10/2024 Duration: 10minIn this episode, Dr. Danny tackles two pivotal skills for entrepreneurs: leadership and financial management. He explores the “born vs. made” leadership debate, sharing personal stories and insights from his military experience. Dr. Danny underscores the importance of mentorship in building leadership skills and emphasizes financial literacy as essential for sustainable growth. Together, these skills create a strong foundation for scaling a successful business. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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Ep758 | A Simple 6 Figure Reactivation Plan Any Clinic Can Run
29/10/2024 Duration: 25minIn this episode Dr. Danny explores the power of open enrollment campaigns to re-engage clients and boost revenue in physical therapy practices. He shares how, in 2016, he launched a successful reactivation campaign during a holiday season slump, offering a 6-visit package for the price of 3, generating $25,000-$30,000 in extra income. Dr. Danny emphasizes personalization in marketing, reviewing client histories and tailoring offers to their needs. He also highlights the effectiveness of scarcity, using limited packages to drive urgency. The episode provides practical tips on running a successful campaign and reinvesting in your practice. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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Ep757 | Two Growth Stage Paths
24/10/2024 Duration: 13minIn this episode of the PT Entrepreneur Podcast, Dr. Danny focuses on cash flow management for physical therapy businesses. He shares insights on common financial pitfalls and emphasizes the importance of detailed cash flow analysis for both business and personal finances. Dr. Danny also explores strategies for managing growth, discussing the pros and cons of building cash reserves versus taking on debt. Listen in for valuable tips on improving financial literacy, navigating cash flow challenges, and making informed decisions to ensure the long-term success of your practice. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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Ep756 | AI, Newsletters and What Marketing Is Working Now For Cash-Based Clinics With Jeremy Dupont
22/10/2024 Duration: 40minIn this episode, Doc Danny sits down with Jeremy Dupont, founder of Patch, to discuss the evolution of digital marketing in healthcare, especially for cash-based physical therapy practices. Jeremy shares his experience growing Patch to an eight-person team, highlighting the challenges of maintaining culture and communication in a remote environment. They dive into key strategies for using technology and data to enhance marketing efforts, including AI-driven tools from HubSpot and personalized outreach through platforms like PT Everywhere. Jeremy also covers the importance of newsletters for patient engagement and tips for targeting and incentivizing staff during open enrollment campaigns. If you want to learn more about boosting your clinic's digital marketing, reach out to Jeremy at Patch. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT En
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Ep755 | How To Increase Your In Office Sales
17/10/2024 Duration: 14minIn this episode, host Doc Danny tackles a common challenge for new physical therapists: confidently pricing and selling their services in cash-based or hybrid clinics. Drawing from personal experience, he explains how the emotional satisfaction of helping others can create mental barriers around charging appropriately. Doc Danny emphasizes the importance of shifting mindsets to recognize the value of expertise and balancing personal fulfillment with smart business practices. He offers practical strategies to help clinicians communicate their worth, overcome pricing challenges, and build sustainable practices. Perfect for those looking to refine their approach and thrive in the cash-based model. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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Ep754 | Making The Move From Insurance To Hybrid Practice With Yves Gege
15/10/2024 Duration: 43minThis episode, hosted by Doc Danny and Yves Gege, discusses the shift from insurance-based physical therapy practices to a hybrid model combining both insurance and cash-based services. They highlight declining insurance reimbursements and rising costs, pushing clinics to explore hybrid options for profitability. The hybrid model usually balances a 50/50 or 60/40 split, allowing clinics to benefit from insurance volume while offering more profitable cash services. Challenges include learning to market cash services and adjusting staff mindsets. Benefits include improved cash flow, scalability, and pricing control. Strategies for transition include phasing out low-paying contracts, offering cash packages, and effective sales training. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepre
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Ep753 | What Would Your 8-Year-Old Self Think Of Your Life?
10/10/2024 Duration: 13minIn this episode, Doc Danny reflects on how your current life would be perceived by your younger self, inspired by the movie The Kid, where Bruce Willis' character meets his disappointed 8-year-old self. Doc Danny discusses how some people are proud of their lives, while others feel regret for not taking risks. He challenges listeners to think about how their 70-year-old self would view their current choices, urging them to make intentional changes to live a more fulfilling life. He emphasizes that starting small and being honest about fears is key and sees business and entrepreneurship as pathways to personal growth and overcoming challenges. The takeaway: Be intentional with your time to live a life you can look back on with pride. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepre
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Ep752 | Writing A Book To Dominate Your Niche With Matt Silver
08/10/2024 Duration: 50minIn this episode, Dr. Danny talks with Matt Silver, owner of Alpha Project Physio, about his journey in writing "Built to Run." They discuss the three-year writing process, the benefits of publishing a book for building authority in a niche, and marketing strategies to attract patients. Matt shares how his book has expanded his practice's reach, facilitated virtual services, and serves as a valuable tool in patient care. They also explore future opportunities, like using the book as an entry point for additional services. Check out Matt's book, "Built to Run". Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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Ep751 | You Have To Be All In
03/10/2024 Duration: 13minIn this episode of the PT Entrepreneur Podcast, Doc Danny Mate discusses the mindset necessary for starting and scaling a physical therapy business. He emphasizes that a “what if it doesn’t work” mindset can sabotage success before it even starts. Using his own experiences, including his time in the Army Baylor PT program, Danny illustrates the challenges of running a cash-based practice and the level of commitment needed to overcome them. He underscores that starting a business is like running a race where you don't know the course, distance, or finish line, making it vital to maintain a “burn the ships” mentality—fully committing to success with no backup plan. Danny also touches on the inspiring results he’s seen from physical therapists who have regained their passion for the profession through entrepreneurship. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the s
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Ep750 | What I Learned From 200 Cash-Based Clinicians
01/10/2024 Duration: 36minIn this episode of the PT Entrepreneur Podcast, Doc Danny delves into key elements that drive successful physical therapy practices. Drawing from his recent visits to ten cash-based clinics and conversations with over 200 practice owners, he highlights the importance of having a clear vision, the power of in-person connections, winning with kindness, and the strength of community. Tune in for practical advice and insights to help grow and impact your practice! Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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Ep749 | How To Build An Amazing Clinic Reputation
26/09/2024 Duration: 15minIn this episode, Dr. Danny shares his experience running a physical therapy clinic during the challenges of the COVID-19 pandemic. He emphasizes three key strategies for building a rock-solid reputation: Integrity – Always do the right thing, even when no one is watching. Acting with integrity builds trust and long-term loyalty. Community Involvement – Be an active, genuine member of the communities you serve. This leads to organic referrals and stronger client relationships. Exceptional Client Experience – Make every session the "best hour of the week" for your clients by creating a welcoming, fun environment. Dr. Danny stresses that these pillars—integrity, community, and exceptional service—are essential for long-term success and strong word-of-mouth marketing. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook
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Ep748 | Double Your Cash-Based Clinic With These Small Changes In 2024
24/09/2024 Duration: 24minIn this episode of the PT Entrepreneur Podcast, Dr. Danny shares a case study on how focusing on four key areas can significantly increase revenue for physical therapy clinics. He emphasizes that small, targeted changes in business operations, much like in health habits, can lead to major improvements. The episode highlights the importance of identifying "keystone habits" and optimizing specific metrics to build a foundation for sustainable growth. Dr. Danny encourages listeners to watch the accompanying YouTube video for a more detailed breakdown of the numbers and strategies involved. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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Ep747 | How To Handle Seasonal Changes In Your Clinic
19/09/2024 Duration: 12minIn this episode, Dr. Danny explores the often overlooked but essential trait of patience for budding entrepreneurs. He discusses how the competitive drive for immediate results can clash with the slower, more gradual path of building a successful business. Through personal stories, including his own experiences with slow seasons, Dr. Danny highlights the importance of patience and delayed gratification as key indicators of long-term success. This episode offers valuable insights for anyone feeling the pressure of competition and the desire for quick results, encouraging listeners to embrace the slower phases of their journey. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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Ep746 | How To Attract More New Patients To Your Cash-Based Practice In 2024
17/09/2024 Duration: 01h30sIn this episode of the PT Entrepreneur Podcast, Dr. Danny tackles a critical topic for cash-based physical therapy practitioners: attracting new patients. He shares the success stories of clients who collectively welcomed 65,000 new patients last year, highlighting the effectiveness of the strategies discussed. Dr. Danny presents a four-part approach to patient attraction, starting with a fundamental tactic that can be implemented on its own and then building from there. He emphasizes that while attracting new patients is vital, it’s often simpler than other challenges like staffing or clinic management. By the end of the episode, you'll have a clear, actionable plan to boost your patient acquisition efforts and support the growth of your practice. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/g
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Ep745 | Are You Sure You Want To Scale Your Business?
12/09/2024 Duration: 13minIn this episode, we explore the concept of "lifestyle businesses," focusing on their unique characteristics, benefits, and challenges. A lifestyle business typically generates less than $500,000 annually, with owners deeply involved in daily operations, prioritizing personal satisfaction and work-life balance over scaling. We discuss the advantages, like flexible hours and working with clients you enjoy, while also addressing the reality of the sacrifices involved in managing or growing such a business. Whether you're running a lifestyle business or considering your next steps, this episode offers valuable insights to help you align your business goals with your personal values. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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Ep744 | The Power Of Recurring Revenue In Your Cash-Based Clinic
10/09/2024 Duration: 39minIn this episode of the PT Entrepreneur Podcast, Dr. Danny explores the crucial concept of recurring revenue and its impact on stabilizing cash-based physical therapy practices. He breaks down what recurring revenue is, why it's important, and how it can transform your practice. Dr. Danny shares actionable insights and real-world examples of practices successfully integrating recurring revenue streams, including a case study showing the benefits of increasing client enrollment in these plans. Whether you're an experienced practice owner or just starting out, this episode offers valuable strategies to enhance your business and achieve financial stability. Tune in to unlock the potential of recurring revenue in your practice! Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur