Good Business

Today’s episode is all about the last frontier of content marketing: The bold notion that you can tell the whole truth and people will buy whatever you’re selling.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

Content is NOT just another task to be checked off the list. And it shouldn’t be something you do because you think you’re supposed to. Because it is not the only path to business building. Plenty of people thrive at their work without writing blog posts or starting podcasts. It DOES however, help a LOT.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

Today’s episode is about the fine art of designing offers and revenue models that work for YOUR work. Because when it comes to how you deliver what you do, one size most definitely does not fit all.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

Today’s episode is a piggy back on last week’s when we talked about how, in order to have real success as an entrepreneur, you have to actually love BEING an entrepreneur as much as you love doing your ACTUAL work. So today, as promised, I’m going to talk about all the reasons why being in business for yourself TODAY is actually pretty damn wonderful.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

Starting a passion-based business is not the same thing as creating a business around your life’s work. And here’s the hard and simple truth, there are actually very few things people are willing to pay for. And the fundamental truth is that your lifeGood Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

Leadership is not an optional choice to be made, but rather something that WILL come with success, and how it’s essential you choose who YOU want to be from the two primary types of leaders. Because if you DON’T choose, you’re leadership style will continue to be muddled with bad habits and a tactical vacuum. It will affect who you are, how people see you, and the behaviors of those who follow.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

Understanding the difference between strategy and tactics is a critical skill in business leadership, and is the one most solopreneurs completely skip. Today’s episode offers a primer on what each actually ARE, how to use them, and how to ask yourself the harder questions that will lead to success.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

Marketing Funnels. What they are (and aren’t). Why I think they’re a terrible way to structure a client relationship. And what to do instead. The idea today is to show you why and how to look deeper at the prevalent logic that you HAVE to do this to be successful. You don’t.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

Today’s focus is on how to love selling by loving your clients (or potential clients) first. Loving the people you’re selling to is a HUGE part of making selling into something you adore. It’s not just an esoteric concept. It’s crucial. If you want to not hate the sales process, the first step it to find ways to love every piece of it. And the first major piece is quite obviously the person on the other end of the line.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

Selling is a conversation. A communication. It’s how you show yourself to your community. The confusion happens when we see people we like, look up to, and respect using sales tactics that belie their stated mission.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

Your values affect your your deepest work, how you make decisions, how you operate externally from yourself. It’s how you move through the world. Your value is how other’s experience it. Today's episode is a deep-dive primer on why understanding both is critical.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

Business is FULL of opportunities for compromise. Options. Bad advice. The kind that tells you it's OK to sacrifice your values. And as business owners, we are often asked to bend, shift, stretch. Change what we KNOW to be true to fit "The Rules". Today, we explore how to not lose your best work in all the hustle.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

Process goes WAY beyond systems setup. Today, we talk about how identifying the ways in which your process is slowing your growth can be one of the most valuable exercises you can do to thrive and grow.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

So it turns out that your business is not about you. It's about the people you most want to serve. Today we explore how (and why) to set your ego aside so you can build your business based on the RIGHT factors, rather than your deepest desires.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk