Specified: Building Materials Innovation Podcast

Is it possible to change people’s minds when it comes to your marketing and sales? Can you convince everyone? There are 3 categories of prospects you’re going to come across when marketing your product or service. It’s important to know the difference so you can maximize your resources. Listen to this episode of Tats Talks for more! Please reach out if you have any feedback or questions. Enjoy!  Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Matthew Carli is the Director of Innovation and Strategic Planning at LATICRETE.  In this episode of Specified Growth Podcast, Matthew discusses how he got into innovation and where the construction industry is headed. He also discusses some of the barriers that start-ups face when trying to grow in the building materials world, and much more. Don’t miss this episode of Specified! Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Phil Colón is the Founder and Chief Creative Officer at Project 2050. Project 2050 is a cause marketing and brand strategy consultancy. In this episode of Specified Growth Podcast, Phil discusses the current tug of war that is taking place between branding and consumer science, and the importance of being able to connect emotionally to your consumer. He also talks about cancel culture, and having a social message as a brand. Don’t miss this episode of Specified! Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Should you be comparing yourself to your competitors and others in your industry? There are a couple ways to look at it. Listen to this episode of Tats Talks to hear my take on comparison and how to do it in a positive and beneficial way. Don’t forget to subscribe! Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Fiorenza is the Chief Operating Officer at Bundren Painting. He’s been in the construction industry for many years in numerous roles, and has great leadership and personal development skills.  In this episode of Specified Growth Podcast, Mike discusses his open-door policy and how to run effective meetings with your team. He also discusses branding in the construction industry, and much more! Don’t miss this episode of Specified.  Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Garry Ridge is the Chairman of the Board and CEO at WD-40 Company. He’s been with the company since 1987, and has been instrumental in making them the global brand they are today. In this episode of Specified Growth Podcast, Garry discusses how he’s managed to be successful at the WD-40 Company for so many years, and what drew him there in the first place. He also talks about what it takes to be a global business and have success internationally. Don’t miss this episode! Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

I love trying new things! This episode of Tats Talks was recorded live during one of my recent LinkedIn Live sessions (make sure to connect with me via LinkedIn to see future live events). Join me for this episode of Tats Talks as I discuss how I’ve been able to make marketing in the building materials industry, “cool”. Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Ryan Shantz is the Founder of SumoQuote. SumoQuote is an SaaS tool that allows contractors to create quotes fast, professionally and branded for their specific company. In this episode of Specified Growth Podcast, Ryan discusses his journey as an entrepreneur and how SumoQuote got started. He also talks about some of the tech trends to look out for in the roofing industry and what to expect in the future. Don’t miss this episode of Specified! Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Kim Scott is the author of the best-selling book, Radical Candor: Be A Kickass Boss Without Losing Your Humanity. She has been a CEO coach and consultant at Dropbox, Twitter, and other world-class tech companies. In this episode of Specified Growth Podcast, Kim talks about the meaning behind radical candor and how you can use it to make you a better boss. She also discusses the importance of soliciting feedback from your employees, and much more! Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The marketplace is always shifting and changing, and companies of all sizes need to make sure they are staying aligned. Do you have a fixed mindset when it comes to the products and services you provide? Do you listen to your customer and pay attention to their needs? Check out this episode of Tats Talks to learn how to stay competitive in today’s changing market, and make sure to subscribe!  Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Bill Kent is the CEO of Team Horner Group. Bill joined the company back in the 1970’s when it had only 3 employees, and today they employ just under 600 people.  In this episode of Specified Growth Podcast, Bill talks about his journey in the industry and how he developed his leadership style. He also discusses some of the tough choices that leaders and entrepreneurs have to make. Don’t miss this episode of Specified!  Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Brad Soper is a Partner and Board Member at Simon-Kucher & Partners. They specialize in commercial growth strategies, pricing, and sales effectiveness for B2B companies.  In this episode of Specified Growth Podcast, Brad discusses how companies can make the transition to value-based pricing and the benefits that come with it. He also talks about some of the common mistakes companies make when pricing and how they can avoid them. Don’t miss this episode of Specified! Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

I love to help people whenever I can and make meaningful impacts on people’s lives. Sometimes in order to help people effectively, you have to be proactive and find out what they need without them actually asking for help. Check out this episode of Tats Talks to learn how to give people help more effectively, and make sure to subscribe!  Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Anderton is an experienced construction consultant, and has been in the industry for over 25 years. He’s also the host of the popular podcast, Construction Genius: A Leadership Master Class. In this episode of Specified Growth Podcast, Eric discusses the importance of performing at a high level on a consistent basis, and shares his personal practice that he follows for achieving that. Eric also talks about the 3 main areas that construction companies need to do well in order to succeed. Don’t miss this episode of Specified! Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Shep Hyken is a customer service and customer experience expert. He is Chief Amazement Officer at Shepard Presentations, and is a New York Times and Wall Street Journal best-selling author. He’s also been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession.  In this episode of Specified Growth Podcast, Shep talks about the key to providing great customer service. He also discusses the importance of consistency in the customer experience, the value of having demanding customers, and much, much more! You definitely don’t want to miss this episode of Specified.  Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever received negative feedback or criticism online? It’s natural to get defensive when you’re faced with something negative on social media, but it’s really important to try and understand where they’re coming from. There might be a valuable lesson there! Listen to this episode of Tats Talks for more.  Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Barry Schlouch is the President of Schlouch Incorporated, which he has grown to over 280 employees and 1.5 billion dollars in business. He started his company out of his basement with just a $2000 investment.  In this episode of Specified Growth Podcast, Barry discusses how he got into the business and the important “skill, service, value” model that he uses in his company. He also discusses how to thrive and grow in difficult times. Don’t miss this episode of Specified! Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Koenigs is a 13-time best-selling author, and has helped over 1,800 business owners become best-selling authors. He’s also a serial entrepreneur, VC and angel investor, and a judge on Entrepreneur.com’s “Elevator Pitch”. In this episode of Specified Growth Podcast, Mike breaks down his process of writing books and explains how anyone can become a best-selling author. He also discusses the current trends we need to be watching out for in today’s world. Make sure to subscribe to Specified Growth Podcast today! Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you get outside feedback to aid your personal development? Do you know which areas you need to grow in? Listen to this episode of Tats Talks to learn how I break down the different personal development areas to maximize growth. Improve your ability to be an entrepreneur today!  Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Greene is an 8x best-selling author and entrepreneur. He’s also the Co-Host of The SharkPrenur Podcast, along with Kevin Harrington, one of the original sharks from Shark Tank. Seth is the founder of Market Domination LLC, and is the only 3x Marketer of the Year nominee.  In this episode of Specified Growth Podcast, Seth talks about some of the “shock and awe” boxes he’s sent out over the years and the amazing success rate that comes with them. He also discusses the major marketing trend that not enough people are talking about, and what being a magician has taught him about marketing. Don’t miss this episode of Specified! Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices