Aesthetic Marketing Podcast

Have you ever been tempted to discount your services in order to increase your sales? On the surface it might sound good but your prices aren't always the issue. It's the value, the results you produce, that drive revenue. On today's episode we're going to break down 2 distinct types of value in your services - actual value and perceived value. 

Defining your niche is one of the most challenging parts of running your business. Trust me, I know, as I've had niche drama for many years and only recently was able to clarify what I consider to be my niche. Oftentimes, if you're like myself, it can feel as if you're being boxed when selecting your niche. However, in today's episode we're going to dive deep into how to define your niche so you can attract the exact type of prospects you're looking to serve. 

I used to think I was doing something wrong in my business. Everyday I'd wake up feeling like maybe I just wasn't cut out for this. I would create these videos, produce one of these podcast episodes but it would take me HOURS. Until one day I heard this phrase - Discomfort is the Currency to Your Success - and it changed EVERYTHING.  In this episode you'll hear that story and how you can use this same concept to evolve your marketing and take your business to it's next level! 

Have you ever thought about adding video into your marketing mix, but struggled to get your message across. Maybe you've tried in the past, put hours of effort in, but all you heard was crickets. Showing up on camera is hard. It's a skill that none of us were taught. But the fact that it's a "skill" is a good thing because skills can be learned. Today, I'm sharing a section of a masterclass I'm teaching live later this month called, "Camera Confidence: Understanding your ideal client & knowing exactly what to say on video".  And on today's episode, I'm going to share with you one of my signature exercises I teach every single client. This is an exercise that's helped them to propel their confidence on camera to the next level. 

We live in an instant gratification society where we’re constantly being bombarded by visual marketing. The movies we watch, the TV shows we enjoy, the social networks we love…everywhere we look there’s an advertisement. It’s no wonder our attention spans are so short.   Which is why being memorable is something that every business struggles with today, but needs to make a priority in their marketing.   Adding music to you marketing can increase how memorable your marketing is because music can trigger emotions. On today’s episode we’re diving into a simple 4 step process on how to curate music & audio for your Instagram Reels so your marketing is both memorable and consistent.

There's so many different options when it comes to marketing - Instagram, SEO, E-mail marketing, Facebook, Paid Ads, etc., etc. - where do we even get started? How do we make sense of it all? On today's episode I'm sharing with you some of 4 insights that I've developed over the past 16 years of my experience in marketing and has helped to create the success for both myself & my clients.  

What's your relationship with money? Have you ever pondered that question? On today's episode, I sat down with International Speaker, Author, & Wealth Coach Morgana Rae. Morgana. We talk about 6 time-tested steps to turn your personal Money Monster of scarcity into abundance. Resources Mentioned on Today's Episode: Morgana Rae's Website

What if you could double, or even triple your online visibility, without having to spend hours creating new content on multiple platforms? On today's episode, I'm sharing with your a specific content repurposing strategy that I've been experimenting with over the past few months which has led to both greater visibility (for myself & clients) and has made the content creation process much more efficient!

If you’ve relied on paid ads to grow your Instagram following, that strategy just got a lot more difficult after Apple announced their new privacy settings. In other words, people now have the option to opt out of seeing your paid ads. But don’t panic because there are still highly effective strategies that you can use to grow organically on the platform. On today’s episode you’re going to hear 2 of those strategies that I’ve personally used and have seen tremendous results.

Creating videos for your business today is easier than ever before, but there are some essential tools you’ll need. On today’s episode, I’m peeling back the curtain and introducing you to all of the tools and equipment I use to create videos for both my business and clients.   And I think one of the most surprising things you’ll notice is that I don’t use a lot of equipment or software. You’ll learn about the camera I recommend when getting started, which microphone is best, lighting, editing, and more.   RESOURCES MENTIONED ON TODAY'S EPISIDE: 6 Affordable Lavalier Microphones Compared

The Know, Like, & Trust Factor is one of the most well-known phrases in marketing and one of the most effective ways to grow your business. The idea is in order for people to do business with you, they have to Know who you are, Like, what you have to say, & Trust that you’re the right fit for them. But there’s an inherent problem that arises when you create content that people “Like”. Instead, I want you to consider replacing “Like” with this...

Creating videos for your social media strategy is pretty much a non-negotiable today if you want to grow your business with your online marketing efforts. But what do you do when your videos aren’t generating new business? It’s easy to go down a rabbit hole to research better cameras, microphones, and lighting. It’s even easier to come to the conclusion that adding videos into your social strategy just doesn’t work for you. Video can work for you! And in today’s episode I’m going to share some of the common mistakes I’ve seen over the years and share some solutions so you can start producing social media videos that attract more followers, increase your engagement, & generate more revenue in your business.  

You don’t need a huge following on Instagram in order to sell your services. We’ve been conditioned to think that there’s a direct correlation between the number of our followers and the success of our business. In fact, having a large number of followers can actually be a detriment to your business and brand On today’s episode, I’m going to share with you 2 examples of how a larger audience can be damaging to your business and my Social Selling Formula. A simple, 3 step process you can that’ll help you organically grow your following & sell more of your services through your marketing efforts on Instagram.

Have you ever been to an Instagram account for a business and the entire feed is filled with stock images? Now imagine that business had a service that was over $100, would you purchase it? My guess is you wouldn’t because there was no human connection established. People do business with other people, not with logos. Which is why having a professional photoshoot that showcases the best version of yourself goes such a long way to the success of your business. On today’s episode I’m going to share with you how to find a photographer and the steps you need to take to make sure that your next photoshoot is successful in positioning you as an expert in your field.  

Nisha Kunder is a Yoga & Wellness coach that customizes mindfulness practices for high performers so they can lead with more energy, patience, and compassion for everything and everyone both at home and at work. She is also the creator of The Art of Relaxation online course where she teaches the ancient yogic relaxation technique of Yoga Nidra (which is a meditation practice that is done *lying* down). Before becoming a yoga and wellness coach, Nisha used to work as a Technical Program manager at tech giants like Microsoft and Motorola. She left her unsatisfactory job to heal her health issues caused by stress.  Coming from a culture that believes in curing the root cause instead of merely masking the symptom, she began her healing journey by changing her lifestyle to include more self-care, self-inquiry, and energy healing – in short, Yoga and Ayurveda. Nisha is based in Seattle, WA, and is available for speaking opportunities across the US, global and virtual summits, podcasts, and interviews.     Follo

Confidence on camera, can’t be taught in a course or program. It comes with practice. BUT, there are techniques you can learn when combined with practice that can reduce your anxiety on camera, connect with your audience, & actually turn your online videos into lead generating assets. On today’s episode of the Online Marketing & Media Podcast, I’m sharing with you 4 techniques I’ve learned over the years that has made showing up on video (consistently) easier than I ever imaged was possible.

There are so many different online marketing channels today - Instagram, Email Marketing, SEO, to name a few - that it can be difficult to know what's actually moving the needle in your business. And oftentimes when we try something that doesn't quite deliver the results we were expecting it's tempting to say that our marketing efforts aren't working.  However, creating your marketing doesn't have to be complicated. In fact, I've used the same exact strategy for dozens of clients that's worked over and over again.  On today's episode, I'm pulling the curtains back and sharing that exact strategy with you!

What’s your superpower in your business? Most of us when we hear that question think of 1, maybe 2 aspects of our personality that are unique to us in our business. But as you’ll hear in today’s episode, Gallup Certified Strengths Coach Anna Nelson explains how we all have 10 core strengths in our business. These strengths fall within the 4 domains - Executing, Influencing, Relationship Building and Strategic Thinking.  As a Gallup Certified Strengths Coach Anna works with 6, 7 and 8 figure business owners to build a profitable, fun business by helping their teams go from feeling disconnected and unproductive to being united - where everyone is working in their zone of genius and contributing to the bottom line.

You know that creating content such as videos, Instagram Stories, Reels, & more is important for the health of your business. But, how does creating that content turn into leads? And furthermore, how does one entice their viewers to consume longer pieces of content?  This is the exact question I had when I started to produce my podcasts and video content before I discovered the P.A.S. Formula. The 3-step formula that you can use for any piece of content to grab your audience's attention and motivate them to take action.  On today's episode, I'm introducing one of my most popular tools I teach clients. I'll explain to you how it works and give you some real-world examples so you can use it in your marketing to grow your business.

Have you ever read the title of a video, podcast, or article but after clicking on the link, watching the video, or reading the article you felt like there was a gap between the subject line and the content?  Not only does this feel icky, but it can also damage trust between that brand which is why knowing how to construct a good headline is important for all of us to understand.  On today's episode I'm going to: Explain the symbiotic relationship between your headline and the content behind it. Why your headlines are the first impression to your brand. How your headlines can build trust with your followers, & How your headlines can reinforce your Signature Promise.