Brand You Personal Branding

At the end of 2021, I decided that I wanted to take a month off of work. I set my systems in place, let everyone know that I would be taking a break, and began my staycation on June 1st. During my time off I learned some valuable and unexpected lessons. For example, I learned I have a lot more agency over my calendar than I thought. I also found that I enjoy writing and my social posts were having a higher impact than they used to. I was able to walk away for five weeks and return, refreshed and enriched, to my business without missing a beat. I officially returned to work on July 12th with a new excitement for what I do. Listen in to learn how I took five weeks off of work and how you can begin to put systems in place so you can take a break without your business suffering. Special Announcement I quietly created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online c

In this episode, I have a conversation with Gail Rudolph. Gail is an executive coach and author who teaches that business is a human endeavor. Without understanding how people make decisions, we are just guessing. One of the main things we are missing in business is the realization of power. Gail teaches that power is energy and one of the most important things when trying to control a conversation or situation. Gail discusses: The five key ways to express power What the power continuum is How to teach people to respect boundaries Power tools we can use in our life and business Gail is the author of “Power Up Power Down,” a super practical and actionable book on how to properly use your power. Grab a copy here. Connect with Gail: com Instagram Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Ar

Linda Perry is a recovering attorney, master mindset coach, and business strategist who helps growth-stage entrepreneurs turn down the noise in their heads. The key to a crazy successful business is putting mindset first – unfortunately, we are so caught up in the noise that it’s easier said than done. In this episode, Linda answers a lot of questions regarding mindset, fear, limiting beliefs, etc. She also provides solutions so that when we encounter roadblocks, we can take the right action to pass them. These are challenges that we all face so listen in and take notes because Linda drops a lot of useful tips! Get Linda’s book, “Unstoppable,” for FREE! Connect with Linda: Instagram com Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast

I had to have Julia Bocchese on the show to talk about Pinterest because it’s a platform I know literally nothing about. What I do know is that it’s a powerful marketing tool. After a few minutes of talking with Julia, the benefits of Pinterest became increasingly obvious. It can be beneficial for people in all industries – even luxury yacht sales! So listen in, download Julia’s freebie, and start marketing your business on Pinterest. Some questions I ask Julia: What kind of businesses should be intentional about being on Pinterest? What types of content can people post? How do keywords work on Pinterest? What other tools/apps can people use to help with their Pinterest marketing? Julia has created a free step-by-step guide to convert more visitors from Pinterest into paying clients. You can learn more about it here: https://juliareneeconsulting.com/pinterest-client-freebie Connect with Julia: Pinterest Instagram Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are T

Tina Marie St. Cyr claims all executives need to believe in their choices, trust their teams, and be a resource to take their companies to amazing levels of success and financial vitality. Tina is the CEO of Bonfire Coaching – a global network of coaches. She works to help people recognize roadblocks and self-sabotaging tendencies in order to create stronger mental toughness. In this episode, we talk about the common ways that sabotaging tendencies show up, what to do when going through the trials, the acronym K-N-O-W, where to find mental toughness and so much more. Tina is an energetic and motivating person who is clearly passionate about what she does. Tina is currently offering a Five-Day Mental Toughness Formula that will help you push past your comfort zone and annihilate the saboteur in your life. Learn more about The Five Day Mental Toughness Formula: www.bonfirecoaching.com/mikekim Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free:

I am so grateful that the universe brought Loren Trlin into my life. Loren has helped me work through some heavy times, including when I was writing my book. She helps people experience manifestation, create new realities, and think for themselves. She believes that we have more power to create in our lives than we give ourselves credit for – and I don’t disagree! Some questions she answers in this episode are: How she got into mindfulness If she sees a movement of people “waking up” What skills she brought from earlier on in her life to what she does now Where she draws her optimism, energy, and strength from What’s pissing her off and what’s breaking her heart How she empowers people to see their own power How she stays grounded If you feel like you’re lacking in purpose or are starting to question everything, listen in to this episode. Then, start consuming Loren’s content and work with her if you can. She’s incredible at what she does and can really help to open your eyes and make sense of what you’re e

In this episode, I have one of my best friends on the show, Henry Jeong – aka Big Asian Guy on Instagram. I’m staying on the theme of having my good friends on the show and kicking back for a little while. Henry and I grew up together and have been best friends since we were eleven years old. We share a deep love for life and experiencing life to the fullest. Since it’s my birthday week I can’t think of anyone else I would want to share this episode with. I hope this episode inspires you to check up on your friends and let them know you’re thinking about them. Life is short but it’s the longest thing we ever do.  Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube   Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for mark

For a few episodes, I’m having some of my good friends in real life on the show. I’ve come to realize that lifelong friends are a combination of two things – low maintenance and high quality. They love you for who you are and challenge you to grow. In this episode, I sit down with my good buddy, Nate Cronk, and have some beers. He has always been unapologetically himself and an inspiration to me. We talk about growing up in church, what it’s like to have people gravitate to you, divorce, Tony Robbins, and more. Listen in for a casual chat between two good friends. Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new

Jeff Goines is a multiple-time best-selling author but more importantly, he's a good friend of mine. In this episode, Jeff presents how to de-brand yourself and create a new life. One of the things I love about Jeff is that he’s afraid but does it anyway. He’s honest, relatable, and insightful. Listen in for a presentation full of stories and one-liners that will leave you with your head nodding in agreement. Some things Jeff talks about is: Self-esteem How to choose to live in a way that you find inspiring Why jealously can be a good thing That it’s possible to create a life that you admire That the only person’s approval you need is your own And so much more on honesty and finding happiness Connect with Jeff: goinswriter.com Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You A

In this presentation, Jeff Brown lays out his formula for being an expert podcaster and interviewer. Jeff is the host of the award-winning, multi-million downloaded podcast, Read to Lead. He exclusively interviews authors and is, in my opinon, one of the best podcast interviewers in the business. Connect with Jeff: Read to Lead Podcast Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube   Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Justin Blackman writes brand guidelines for copywriting. It’s common for brand guides to exist for graphic designers but copywriting guidelines tend to be very loose – if they even exist at all. Some of the topics we hit include: What is a brand voice guide? What are the three elements of voice? When is a good time for a brand to do this? How do you capture the voice of people who are not writers? How do you maintain sanity writing in other people’s voices? Connect with Justin: Write More Personality-er Workshop Free Brand Voice Guide Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Tarzan Kay is known for writing fun-to-read emails that can be more addictive than Netflix. In addition to talking about storytelling and email marketing, this episode takes some wild turns as we talk about divorce, books, and spiritual experiences. A sneak peak of this episode: How Tarzan got into copy and why she chose to focus on email marketing Tarzan’s changing role as a leader in the industry Being willing to do the things that don’t scale Divorce and how that’s affected us while writing our books Spiritual experiences and Tarzan’s experiences with psychedelics Tarzan is widely recognized as one of the best email copywriters in the business. Check her out program, Email Stars –– I highly recommend it.  Learn more about Email Stars here. Connect with Tarzan: Join Tarzan’s email list. You won’t regret it! Instagram Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com   Connect with M

This episode is a replay of a live presentation by Dr. Eugene Choi at one of my masterminds. He is brilliant and always leaves everyone at the mastermind wanting more. In this presentation, he talks about how our brains almost can’t help kicking us into survival mode. It happens so much that research shows that we operate from a state of survival 70% of the time! Dr. Choi goes into this and how we can train our brains to work from an executive state of mind more often. Some of the topics he covers are: The fight, flight, or freeze response Survival vs executive state of mind The different types of mindsets How to upgrade your brain Limited beliefs Listen in to learn a little about how your brain works and the steps you have to take to upgrade your brain! Connect with Dr. Eugene: destinyhacks.co   Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com   Connect with Me on Social: Instagram

In this episode, I share a mastermind presentation by workshop facilitator and executive coach, Molly Grishman. Molly used to work with college athletes but now her specialty is giving people the questions, tools, and processes to help them unpack the questions that are lingering in their life. In the mastermind presentation, she provides tools and creative processes to the group and shares stories that relate – such as her first memory of being in a leadership role. Listen in and respond to the question prompts she provides for a transformative experience! Connect with Molly: mollygrisham.com Instagram   Get Your Free Audio Copy of You Are The Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio Get details on the physical book: com   Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube   Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketin

Now that You Are The Brand Live is over and I’ve had time to reflect, I wanted to unpack some of my thoughts. Sometimes we finish a big project and immediately move on to the next one which can make us miss out on the lessons we gleaned from the experience. I believe that how you leave one season is how you enter the next. I kept a note on my phone with four questions so I can take stock of where I am right now before moving on. In this episode, I share the four things I’ve reflected on following the event. What I felt could’ve been better for the event overall What went well for the event overall What was personally meaningful to me about the event How I emotionally felt in the aftermath of the event I also answer some “post-game review” questions provided by coach and speaker, Lauren Johnson. If you are interested in accessing the recordings from the event, we will have them for sale on youarethebrandlive.com sometime in the next few weeks.   Get Your Free Audio Copy of You Are The Brand Today! Get the a

Steven Thrasher is an intellectual property attorney based out of Dallas, TX and he is a repeat guest on the podcast. In episode 222, he talked about how to protect your intellectual property. Now he is back to talk about how he has used personal stories to grow his legal practice.   Steven has gone all-in on his personal branding and is now having record years over and over again. By dialing in on his founder story, he has become relatable and able to connect with business owners who need a plan to protect their intellectual property.   Listen in to this case study episode, then connect with Steven to get your intellectual property in order.   Connect with Steven: speakwiththrasher.com thrashlaw.com YouTube   Get Your Free Audio Copy of You Are The Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You

Robby Fowler is one of the smartest brand strategists I know and one that I actually consume his content regularly. He’s really good at helping people bridge the gap between what they learn from his content and how they can apply it.   In this episode, we talk about how to format your personal brand website – specifically the home page. Get prepared to take notes because you will want to write his format down!   We talk about: What makes a personal brand different The format that Robby recommends for your website Why you don’t want to put everything you do on your home page   Your website is your home base and needs to be able to tell someone how you can solve their problem within seconds. Get on Robby’s email list and start downloading his stuff if you are serious about building your personal brand!   Connect with Robby: robbyf.com   Get Your Free Audio Copy of You Are The Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical b

Geoff Kullman is a copywriter and a perfect example of someone who has used the power of personal branding to grow his business.   In this episode, Geoff answers the questions:   How have you used personal branding to grow your copywriting business? When did you shift to start including more personal branding in your marketing? What were some of the challenging parts of building a personal brand?  Can you share what stories you tell your market? What is it like to have a podcast as a copywriter?   Geoff is one of the best copywriters I know and one of the few that I have hired to write for my business. Take advantage of his free resources and listen to his podcast “The Psychology of Copywriting” because he knows his stuff!   Connect with Geoff: geoffkullman.com Listen to the podcast   Get Your Free Audio Copy of You Are The Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on S

In this episode, I chat with Rhea Wong – a nonprofit consultant, author, and stand-up comedian, about raising money for nonprofits and the emotional connection between nonprofits and comedy. 80% of successful fundraising comes from the mindset. Unfortunately, many nonprofits operate from a scarcity mindset. It’s in the name “non-profit” so it makes sense.   Rhea talks about how to successfully raise funds with an emotional connection and not by treating donors like walking ATMs. She recently came out with a book called “Get That Money, Honey!: The No-Bullsh*t Guide to Raising More Money For Your Nonprofit.” It’s full of everything she has learned about fundraising over the last 20 years – seriously, everything! She shares it all because she genuinely wants to see nonprofits succeed.   Get the book on Amazon!   Connect with Rhea: Instagram   We are cutting it close, but you can still get tickets to You Are The Brand Live! It’s in Denver, CO from April 7-8.   Use the code “Special” to get $100 off as a gift