Facebook Mobile Ads

Optimize your creative testing by "soft launching" in other geos.

How to test OS devices at the ad set level...and recommendations on settings.

I cover the pros and cons for different Facebook Ads creative testing structures.

What can you learn from traditional board games, such as Jenga, Simon Says, Don't Wake Daddy, and Guess Who, etc.?

I give tips on what age ranges to test on Facebook Ads (i.e., 18-65+ vs 18-54).

I discuss 3 common Facebook Ad budget scaling strategies and how you can use them to your advantage.

Here's multiple ways you can test new creatives with Facebook Ads...and how you can learn from these different testing methodologies.

I share a quick video ad length hack that will automatically give you more ad variations to test.

I discuss the best way to quickly test static images, and how to be prepared for asset customization developments.

I share more ideas to create modified custom audiences...so you can have even more lookalike audiences!

The first campaign to launch for new ad accounts

The 2 best ways to scale your video winner(s)

I reveal the top T1 countries that I see working well across multiple ad accounts. Feel free to use my list and test it!

Why you should track your cost per purchase metrics

I reveal the exact setup I'm using right now to make AEO + Broad successful.

Here are the top 3 interest based targeting tests to try right now

Should you run MAE Ads? Listen to hear my thoughts.

The best ways to set up broad targeting tests in your ad accounts.

Playable Ads, Poll Ads, Polling Sticker Ads, and AR Ads

Here's two ways to quickly and effectively test new creative video ideas.