Women In Leadership

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #16. Do you want to build your reach while become known as a trusted authority in your field with your podcast?  Don’t try to be all things to all people – especially with the message you share.  The broader your message is, the longer it’ll take to build your reach OR be seen as a trusted authority. If ever.  Because your message will get lost in the noise and as I mentioned in tip number 6 – my message got lost in the noise of my own podcast, which was one of the reasons I stopped production.   So what should you be doing instead with your podcast?  Hone your message to a specific niched audience.  And, speak to that niche. Speak to your audience of one.  When you do and you speak into the challenges, he/she faces, along with the desired outcomes he/she longs, as well as inval