The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

In today’s episode of The Sales Evangelist, our host Donald Kelly meets with Tom Kulzer to talk about how you can send optimal emails that will see results. Understanding Emails Over the years, Google’s spam filter has slowly increased. Kulzer says that Google’s filter has gotten better at figuring out what people WANT and what they DON’T want. Whatever isn’t wanted will go to spam. If your emails are going to spam, then it means that Google’s determined something in your email is what people AREN’T wanting. To avoid getting sent to spam, then you have to send emails with things people will want to see, at least according to Google. Setting Expectations One tool you can use to avoid your emails being marked as spam is by setting expectations. The example that Kulzer gives is How many emails your recipient is expecting. If someone signs up for your newsletter and is expecting an email once a month, but starts receiving daily emails, they’ll likely start putting your emails down as spam. Set expectations for