Sheventures

Representation of women in the fintech industry is scarce. So scarce that women make up less than 10 percent of fintech founders or executive board members, according to a recent paper from the International Monetary Fund. But Sofiat Abdulrazaaq is changing the game for women of color in fintech. Abdulrazaaq is the co-founder of Goodfynd, a platform that began as a way to help consumers find nearby food vendors/trucks and facilitate ordering and delivery where available.  Goodfynd also has a B2B application. Abdulrazaaq identified the need for all mobile vendors — food or otherwise — to have an accessible and affordable one-stop shop to run their business. This “business in a box” model is meant to reach the under-served community of first generation and immigrant mobile vendors, allowing them to include what they need from the Goodfynd platform — without extra bells and whistles. What started off as an organic quest to find food trucks before the pandemic morphed into B2C and a scalable B2B model. Pivoting f