Elite Expert Insider

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Neil Mirchandani about what it takes to run a successful event decor company and the challenges that come with it. What You’ll Learn in this Episode: How to create processes in your business. How to find unique ways to market your business. How to change your mindset to find success. Quotes: "The most important thing is to create processes above anything else, above sales, above trying to do marketing. It's probably the most important thing. And the reason is because if you have no processes in place, chaos is just inevitable." (06:07) "It's actually a challenge for us to market because over time we learn that we're really more in the wholesale business than in the retail business. We can't be out there and really loud about what we're doing based on the number of NDAs, and so over time, we as a team realized that we are really not in the retail business to the end client." (09:54) "But the reality is that I still don't feel li