Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Do you have passion for your agency and clients? Have you identified your agency's purpose? Do you know your why and does your team buy into your vision?  One agency had a hard time with this and decided to begin a startup incubator to fill the void. The results have been amazing for the agency, the team, and their clients. She managed to create a very cool agency model that both creates opportunities for startups with a lot of potential and also provides investment opportunities for her staff, even in the early stages of their careers. Laura Hutfless is the Co-Founder at FlyteVu, an entertainment marketing agency that helps brands connect to consumers via pop culture and purpose. Their work varies depending on the client, but it includes music events, influencers, endorsement deals, and more recently gaming. In short, they help clients try to keep up with pop culture and stay at the forefront. In this interview, we’ll discuss: Why agency projects need to have a purpose. The process for working with incubato