Elite Expert Insider

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Dorine Rivers about her new book "Brain To Bank" all about helping entrepreneurs create effective business structures, develop strategic plans, identify growth opportunities, and avoid common pitfalls. What You’ll Learn in this Episode: How to take the first step to starting a business. How to start marketing your business. How to focus on your target market. Quotes: "I think what happens a lot, especially when someone has an idea they're very passionate about is they just start creating the idea. And they don't worry about building a company." (06:14) "You can't be everything to everybody, so who do you wanna be? And it's really, much better to be, a big fish in a small pond. So to choose that niche market is key." (14:12) "I think you have to go to your business asking yourself two things. One, do I wanna run this business for the next 5, 10 or 20 years? or two, do I wanna run it for three to five years and make X amount and