Small Spark Theory: A Marginal Gains Approach To New Business And Marketing

When I saw the title of Matt Watkinson’s new book, Mastering Uncertainty, earlier this year I jumped at the chance to interview him on the podcast. Matt runs LA based agency Methodical. His first book, The 10 Principles Behind Great Customer Experiences had already been recommended on here by Nick Phipps back in episode 22 […] The post EP75: Mastering uncertainty | Matt Watkinson | Methodical appeared first on Gunpowder Consulting.