Women In Data Science

Jane Lauder | Using Data Science to Create Aspirational Products

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Synopsis

As Estée Lauder’s first-ever Chief Data Officer, Jane Lauder is combining data science with creativity to fuel the growth of the company. Jane has worked at Estée Lauder for 26 years – 24 of which she spent working on the brand and marketing aspects of the business. While working as the Global Brand President of Clinique, Jane saw the power of data to drive all aspects of the business, motivating her to transition into her current role. Estée Lauder Companies is one of the world’s leading manufacturers and marketers of luxury skincare, makeup, fragrance, and hair care products. It encompasses a house of about 30 brands including their flagship brand Estée Lauder, as well as other brands such as Clinique, Crème de la Mer, MAC, Jo Malone, Aveda, Le Labo, Bobbi Brown, Origins, Dr.Jart+, Too Faced cosmetics, and more. The beauty giant was founded by Jane’s grandmother, Estée Lauder, over 75 years ago. Before there were data and analytics to pull from, Estée Lauder would gather information about potential consumer