The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

3 Pieces of Content You Can Use as a Seller to Shorten Your Sales Cycle | Zach Basner - 1666

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Synopsis

Creating and sharing content is the new frontier, but it can feel like a chore if you’re not sure how or why to use it. In this episode, your host Donald Kelly sits down with Zach Basner, digital sales and marketing coach extraordinaire, to show you how effective this type of content can be when used correctly. Listen in as they shed some light on the effectiveness of these strategies and how they can be used to up your game as a seller. The 80% Video ·         What questions do your prospects always (or almost always) ask in your first conversation? This video should address those questions. ·         This informs your prospects and can also disqualify leads without wasting your time or theirs. 2.            The Bio Video ·         This is an employee bio video that allows a prospect to see, hear, and know the rep they’ll be in contact with. ·         This isn’t the rep’s life story! Just include anything useful for your prospect to know so they have the opportunity to build some trust in you b